---
user-invocable: true
name: pitch-craft
description: Explain your company clearly in any format - 30 seconds to 5 minutes
tokens: ~450
cloud-ok: true
---

# Pitch Craft
#claudeai

## When to Use
Need to explain your company to anyone - investors, customers, partners, your mom.

## The Core Formula

**[Who you help] + [Problem you solve] + [How you're different]**

That's it. Everything else is decoration.

## Length Variants

### The Tweet (10 seconds)
"We help [who] [do what] without [pain point]."

Example: "We help founders write investor updates in 10 minutes instead of 2 hours."

### The Elevator (30 seconds)
"[Tweet version]. 

Most [who] struggle with [problem] because [reason]. We [unique approach]. 

We're seeing [traction metric]."

### The Coffee Chat (2 minutes)
```
1. Hook: [Surprising fact or question about the problem]

2. Problem: "[Who] waste [time/money] on [problem] because [root cause]."

3. Solution: "We built [product] that [key benefit]. Unlike [alternatives], we [differentiator]."

4. Traction: "[Key metric] - [customers/revenue/growth]"

5. Ask: "We're looking for [what you want from this person]."
```

### The Full Pitch (5 minutes)
Add to Coffee Chat:
- Team (why you'll win)
- Market size (why it matters)
- Business model (how you make money)
- Competition (why you'll beat them)
- Roadmap (where you're going)

## Process

### 1. Answer These First
- Who specifically do you help? (not "businesses" - be specific)
- What problem do they have? (in their words, not yours)
- What do you actually do? (no jargon)
- Why is your approach different/better?
- What proof do you have it works?

### 2. Test It
Say it out loud. If you stumble, simplify.
If someone says "so you're like [wrong thing]" - rewrite it.

## Anti-Patterns
- Starting with "We're a platform that..." (boring, vague)
- Jargon: "AI-powered", "revolutionary", "disrupt"
- Feature lists instead of benefits
- No clear who (trying to serve everyone)