---
name: platform-showcase
description: >-
  Synthex platform showcase enforcer. NEVER describe features with generic
  marketing language ("powerful AI", "seamless integration") or produce
  wall-of-bullets capability lists. ALWAYS lead with a specific client
  outcome, use concrete numbers, and write in Australian English. Activate
  on ANY request to showcase a platform, explain a feature, demonstrate
  capability, or create platform presentation content.
metadata:
  author: synthex
  version: '1.0'
  engine: synthex-ai-agency
  type: capability-uplift-content
  triggers:
    - showcase
    - feature demo
    - platform demo
    - capability
    - present
    - adapt content
    - cross-post
    - repurpose
    - platform versions
    - multi-platform
    - content waterfall
context: fork
---

# Multi-Platform Content Showcase

## Process

1. **Ingest source content** -- receive the primary content piece (video, article, image, thread)
2. **Identify target platforms** -- determine which of the 8 platforms to adapt for
3. **Load platform configs** -- pull algorithm weights, content specs, and winning formulas from `platform_master_config.json`
4. **Adapt per platform** -- transform content to match each platform's format, tone, and algorithm priorities
5. **Apply winning formula** -- structure each adaptation using the platform's highest-performing template
6. **Schedule via waterfall** -- stagger publishing per the cross-posting cascade order and timing
7. **Generate platform metadata** -- hashtags, captions, descriptions, tags, thumbnails per platform

## Supported Platforms

| Platform    | Category                | Primary Algorithm Signal      | Top Format                            |
| ----------- | ----------------------- | ----------------------------- | ------------------------------------- |
| YouTube     | Video Authority         | Watch time (40%)              | Long-form 8-15 min, Shorts 15-60s     |
| Instagram   | Visual Storytelling     | Engagement rate (35%)         | Reels 15-30s, Carousels               |
| TikTok      | Entertainment Discovery | Completion rate (40%)         | Standard 15-60s                       |
| X (Twitter) | Real-time Conversation  | Early engagement (45%)        | Tweets 71-100 chars, Threads          |
| Facebook    | Community Connection    | Meaningful interactions (40%) | Video 1-3 min, Discussion posts       |
| LinkedIn    | Professional Authority  | Professional relevance (35%)  | Long-form text 1300+ chars, Articles  |
| Pinterest   | Inspiration Discovery   | Saves (40%)                   | Standard pins 2:3, Idea pins          |
| Reddit      | Community Discussion    | Upvotes (35%)                 | Value-sharing posts, Deep discussions |

## Waterfall Cross-Posting Strategy

### Cascade Order

```
YouTube (primary) --> LinkedIn --> Instagram --> Facebook --> X (Twitter) --> TikTok --> Pinterest --> Reddit
```

### Timing Rules

- Delay between platforms: 30 minutes
- Cascade delay from primary: 2 hours
- Each platform publishes at its own optimal time window
- Adaptation level: high (full rewrite per platform, not copy-paste)

### Adaptation Levels

- **High**: Full content rewrite matching platform voice, format, and algorithm priorities
- **Medium**: Structural changes with shared core message
- **Low**: Minor formatting adjustments (reserved for same-category platforms)

## Content Adaptation Rules

### YouTube (Source/Primary)

- Long-form: Hook (0-15s) > Problem (15-60s) > Solution (60-80%) > CTA (final 20s)
- Shorts: Extract most compelling 15-60s segment from long-form
- Thumbnail: custom, high contrast, readable text
- Description: timestamps, keywords, links
- Tags: 10-15 relevant keywords

### Instagram

- Reels: Re-edit video to 15-30s, vertical 9:16, trending audio
- Carousel: Extract key points into 5-10 swipeable slides
- Caption: storytelling hook, 5-10 hashtags (trending + niche mix)
- Visual hooks: movement or surprise in first 3 seconds

### TikTok

- Re-cut to 15-60s, fast pacing with scene changes every 2-3s
- Text overlay for silent viewing
- Trending sound integration within 24-48 hours
- Hashtags: #fyp #foryou + 3-5 niche tags
- Duet/stitch hooks for engagement

### X (Twitter)

- Distill core message to 71-100 characters for single tweet
- Thread version: 5-15 tweets with hook > narrative > conclusion
- Media every 2-3 tweets in threads
- 1-2 hashtags maximum
- Controversial or bold take angle for engagement

### Facebook

- Video: re-edit to 1-3 min, square or 4:5 aspect ratio, captions required
- Post: personal story angle with community question
- Images: minimal text overlay (<20% of image area)
- Group cross-posting with value-first approach

### LinkedIn

- Long-form post: 1300+ characters, professional tone, line breaks every 1-2 sentences
- Data-driven or insight angle from source content
- 3-5 hashtags at end
- Industry insight or professional story template
- Content pillars: 40% expertise, 25% personal, 20% company, 15% engagement

### Pinterest

- Create 2:3 vertical pin (1000x1500) with clear title and step visual
- Keyword-rich title (100 chars) and description (500 chars)
- Board placement with searchable names
- Alt text for accessibility
- Schedule 15-25 pins daily cadence

### Reddit

- Value-sharing format: helpful resource > context > community benefit
- Authentic voice, no self-promotion feel (90% value, 10% promotion)
- Subreddit-specific adaptation (respect community rules)
- Markdown formatting for readability
- Flair usage per subreddit requirements

## Content Pillars Distribution

| Pillar        | Percentage | Primary Platforms             |
| ------------- | ---------- | ----------------------------- |
| Educational   | 40%        | YouTube, LinkedIn, Pinterest  |
| Entertainment | 25%        | TikTok, Instagram, X          |
| Inspirational | 20%        | Instagram, Facebook, LinkedIn |
| Promotional   | 10%        | All platforms                 |
| Community     | 5%         | Reddit, Facebook, X           |

## Output

### Per Platform Adaptation

- Adapted content text/script matching platform format
- Platform-specific metadata (hashtags, tags, description)
- Recommended winning formula template applied
- Optimal posting time from platform schedule
- Required media assets list (dimensions, format)

### Campaign Package

- Full set of adaptations across selected platforms
- Waterfall publishing schedule with timestamps
- Cross-platform content calendar
- Performance tracking KPIs per platform

## References

- All platform specs, algorithm weights, and winning formulas sourced from `Synthex/platform_master_config.json`
- Posting schedules and optimization checklists per platform in config
- Analytics KPIs defined in `analytics_config.kpis` section of config
- See `imagen-designer` skill for visual asset specifications per platform
- See `video-engine` skill for video format adaptation

---

## Capability Uplift — Override Defaults

**NEVER** describe Synthex features with generic SaaS language: "powerful AI",
"seamless integration", "robust platform", "world-class automation". Never
produce a bullet list of features without an outcome attached to each one.

**INSTEAD** every feature showcase leads with the client outcome:

- ✗ "AI-powered content generation"
- ✓ "Produces 18 platform-ready posts from a single brief in under 4 minutes"

Use specific numbers wherever possible. Write in Australian English. Every
platform is showcased from the client's perspective: what problem does it solve,
how long does it take, what does the client NOT have to do anymore.

**REFERENCE** `.claude/skills/synthex-standards/references/content-standards.md`