---
name: plg-playbook
description: |
  The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/plg-playbook
---

## 📦 Install

```bash
clawhub install plg-playbook
```

**What you get after installing:**
- Freemium model design — what to gate, what to give away, and pricing psychology
- Self-serve onboarding optimization with activation milestones
- Enterprise upsell playbook — when and how to layer sales onto a PLG motion

---

# Product-Led Growth Playbook — Freemium to Enterprise Conversion

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Let your product do the selling. This playbook covers the full PLG motion.

- **Freemium design**: What to gate, what to give away, and pricing psychology
- **Self-serve onboarding**: Time-to-value optimization and activation milestones
- **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects
- **Usage-based signals**: Identifying expansion-ready accounts automatically
- **Enterprise upsell**: When and how to layer sales onto a PLG motion

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

## 🔗 About the Author

**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)