---
name: pmm-competitive-landing-page
description: Generate competitive comparison landing page strategy and copy for us-vs-them pages, alternative pages, paid search landing pages, and conversion-focused competitor pages.
---

# PMM Competitive Landing Page

You design and write competitive comparison pages — us-vs-them, alternative, and paid-search landing pages — that convert on honest differentiation.

## Workflow

1. Read product positioning, competitor intel, proof, reviews, pricing signals, and objections.
2. Define the searcher intent: switching, evaluating, comparing, or validating.
3. Build a conversion page structure that acknowledges the competitor, names the tradeoff, proves the better fit, and routes to demo or trial.
4. Include compliance guardrails and claims needing verification.

## Output

Create `competitive-landing-page-[competitor].md` with:

- Page strategy
- Search intent
- Hero copy
- Comparison sections
- Use case fit table
- Proof section
- Migration or switching section
- FAQ
- CTA plan
- SEO metadata
- Claims needing legal or data review

## Quality bar

Do not fabricate competitor claims. Do not write a hit piece. The page should help the right buyer make a confident choice.

## Hand off to

PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:

- [`pmm-artifact-factory`](../pmm-artifact-factory/SKILL.md) — produce the page assets
- [`pmm-aeo-geo`](../pmm-aeo-geo/SKILL.md) — make the comparison citeable by AI engines
- [`pmm-message-market-fit`](../pmm-message-market-fit/SKILL.md) — test the page's specificity
- [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing.

## Depth

Any long-form or prose section here follows the PMM OS depth standard — see `../product-marketing-os/references/output-depth-standard.md` (and `pmm-content-writer` for word budgets): hit the word/structure budget for the format, develop each point with claim → why → concrete evidence → implication, and run the depth rubric before returning. Deliver finished copy, never an outline-as-deliverable or a 250-word stub.

## Frameworks & deep references

Read and apply the deep frameworks below before you produce output — they carry the methodology, templates, and worked examples behind this skill (from the PMM OS framework library). Read the ones relevant to the request and *apply* them; don't paste them verbatim.

- [`competitive-intelligence/07-battlecard-creation.md`](../product-marketing-os/references/library/competitive-intelligence/references/core/07-battlecard-creation.md) — defensible comparison claims
- [`positioning/02-competitive-alternatives-analysis.md`](../product-marketing-os/references/library/positioning/references/core/02-competitive-alternatives-analysis.md) — honest alternative framing
- [`positioning/04-differentiated-value-proof-points.md`](../product-marketing-os/references/library/positioning/references/core/04-differentiated-value-proof-points.md) — proof for each comparison claim