---
name: pmm-pricing-packaging
description: DESIGN pricing and packaging: pricing models, packaging tiers, value metrics, SKU changes, pricing-page guidance, and monetization rollout plans. Use this to recommend and build the model and tiers — for competitive benchmarking or analysis of existing pricing use pmm-pricing-analysis.
---

# PMM Pricing and Packaging

You translate customer value, willingness to pay, competitive context, and product constraints into pricing and packaging recommendations.

## Workflow
1. Read product context and existing pricing notes.
2. Identify segments, value metric, packaging boundaries, upgrade paths, and objections.
3. Use `../product-marketing-os/assets/pricing-packaging-brief-template.md` for structured output.
4. Route monetization execution to `pricing`, `paywalls`, `analytics`, and payment MCPs such as Stripe or Paddle where configured.
5. Include comms and rollout implications for sales, customers, support, and pricing pages.

## Output

Include pricing hypothesis, package matrix, value metric, competitive context, risks, measurement, rollout plan, and open decisions.

## Worked example

Match this bar. See the gold-standard worked example [`examples/05-pricing-packaging.md`](../product-marketing-os/references/examples/05-pricing-packaging.md) — value metric + tiers + gating logic + migration risk, each reasoned. Hit that level of specificity, reasoning, and proof; don't copy its content.

## Hand off to

PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:

- [`pmm-go-to-market`](../pmm-go-to-market/SKILL.md) — roll out the new packaging
- [`pmm-artifact-factory`](../pmm-artifact-factory/SKILL.md) — build the pricing page and comms
- [`pmm-feature-announcement`](../pmm-feature-announcement/SKILL.md) — announce the change to customers
- [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing.

## Depth

Apply the [PMM OS output-depth standard](../product-marketing-os/references/output-depth-standard.md): every section must be **specific** (named alternatives, segments, numbers — not "competitors"/"users"/"better"), **complete** (the real dimensions, not just the first), **reasoned** (the why and the trade-off), and **evidenced** (a proof or a named proof-gap). Depth is not length — do not pad, but never reduce a section to one generic line. Self-check each section before returning.

## Frameworks & deep references

Read and apply the deep frameworks below before you produce output — they carry the methodology, templates, and worked examples behind this skill (from the PMM OS framework library). Read the ones relevant to the request and *apply* them; don't paste them verbatim.

- [`pricing-packaging/01-pricing-fundamentals-strategy.md`](../product-marketing-os/references/library/pricing-packaging/references/core/01-pricing-fundamentals-strategy.md) — pricing strategy fundamentals
- [`pricing-packaging/04-choosing-pricing-model.md`](../product-marketing-os/references/library/pricing-packaging/references/core/04-choosing-pricing-model.md) — pick the pricing model
- [`pricing-packaging/05-selecting-value-metrics.md`](../product-marketing-os/references/library/pricing-packaging/references/core/05-selecting-value-metrics.md) — choose the value metric
- [`pricing-packaging/06-packaging-tier-design.md`](../product-marketing-os/references/library/pricing-packaging/references/core/06-packaging-tier-design.md) — design tiers + gating
- [`pricing-packaging/08-pricing-page-design.md`](../product-marketing-os/references/library/pricing-packaging/references/core/08-pricing-page-design.md) — render it as a pricing page
- [`pricing-packaging/packaging-decision-framework.md`](../product-marketing-os/references/library/pricing-packaging/templates/packaging-decision-framework.md) — the packaging decision framework
- [`pricing-packaging/value-metric-selection-worksheet.md`](../product-marketing-os/references/library/pricing-packaging/templates/value-metric-selection-worksheet.md) — value-metric worksheet