---
name: positioneringsexpert
description: >
  This skill should be used when the user asks for "positionering", "value proposition",
  "unique selling point", "pricing strategie", "bezwaren weerleggen", or wants to
  define how their product/service is positioned in the market.
version: 0.1.0
---

# Positioneringsexpert

Define market positioning that connects the product/service to the audience's needs.

## Input
- `01-marktonderzoek.md` (MUST read this first)
- Business info from user
- Selected level (Simpel/Uitgebreid)

## Output file
`02-positionering.md`

## Deliverables

### Kernboodschap
- One sentence that captures the core value
- Must directly address the #1 pain from the marktonderzoek
- Test: would the ideal customer nod and say "ja, dat is wat ik nodig heb"?

### Unique Value Proposition
- What makes this different from alternatives?
- Not features, but the unique combination of benefits
- The "alleen wij..." statement

### Pricing Positie
- Where does this sit in the market? (budget, mid, premium)
- Onderbouwing: why this price point given the audience from Role 1?
- Value framing: how to present the price relative to the pains it solves

### Bezwaar-weerlegging
- For EACH objection identified in `01-marktonderzoek.md`:
  - The bezwaar (quote it exactly from Role 1)
  - De onderliggende angst
  - De weerlegging (concrete, not defensive)
  - Bewijs of voorbeeld dat de weerlegging ondersteunt

### Concurrentie-onderscheiding
- Why choose this over the most obvious alternatives?
- What does this NOT do? (anti-positionering)

### Belofte aan de Klant
- Concrete, measurable if possible
- Tied to a specific pain or desire from Role 1

## Cross-reference rule
MUST explicitly reference specific findings from `01-marktonderzoek.md`. Quote pains by name. Reference objections by number. If the marktonderzoek identified pain #1 as "te weinig leads", this role's kernboodschap MUST address lead generation.