---
name: pricing-strategy-analyzer
description: 'Analyze pricing strategy with competitive positioning, packaging, and revenue modeling. Use when: analyze pricing strategy, pricing strategy, analyze pricing, pricing analysis, evaluate pricing.'
---

# Pricing Strategy Analyzer

Analyze pricing strategy with competitive positioning, packaging, and revenue modeling.

## When to Use This Skill
- Current pricing isn't working (losing deals or leaving money on table)
- Launching new pricing tiers
- Considering pricing changes
- Annual pricing review
- Transitioning to usage-based or outcome-based pricing
- AI product pricing strategy

## The Problem

Pricing decisions are often made on gut feel or by copying competitors. Without structured analysis, you either leave money on the table or lose deals you should win.

## Process

### Step 1: Check Your Context
Read context files for current pricing, competitors, business model, and personas.

### Step 2: Document Current Pricing
Map tiers, pricing model, discounting patterns, and average deal size.

### Step 3: Analyze Competitive Pricing
Direct competitor pricing, feature-price mapping, positioning analysis.

### Step 4: Evaluate Pricing Model and Value Metric
Assess fit of seat-based, usage-based, outcome-based, and hybrid models.

### Step 5: Assess Willingness to Pay
Analyze win/loss data, discount frequency, upgrade/downgrade patterns.

### Step 6: Analyze Packaging Strategy
Evaluate tier count, feature gating, upgrade triggers, expansion potential.

### Step 7: Model Revenue Impact
Scenario analysis across pricing changes and model switches.

### Step 8: Plan Migration
Grandfathering, timeline, communication, sales enablement, risk mitigation.

## Framework Reference

- **Value-based pricing** (Patrick Campbell/ProfitWell)
- **Usage-based pricing** (Kyle Poyar/OpenView)
- **Outcome-based pricing** (Intercom Fin, Zendesk)
- **Good-Better-Best packaging**
- **Street Pricing** (Marcos Rivera)
- **PLG Monetization** (Elena Verna)