---
name: realtor-sphere-of-influence-ladder
description: "Activate when: a real estate agent wants repeat + referral business instead of chasing cold leads; 'where's my next deal coming from', building a sphere-of-influence / past-client nurture, database marketing. Do NOT activate when: the agent has no past clients/contacts yet (start with lead-gen basics first)."
---

# Real Estate — Sphere-of-Influence Referral Ladder

> **Industry front door for [customer-relationship-ladder](../customer-relationship-ladder/SKILL.md).** Adds domain triggers, example, packs. Parent Process unchanged.

**Activate when:** building repeat/referral pipeline; a database sitting idle; deciding nurture cadence; turning one closing into a lifetime client + referrals.
**Do NOT activate when:** no existing contacts to nurture.

## Why this variant
The parent [customer-relationship-ladder](../customer-relationship-ladder/SKILL.md) moves contacts up rungs stranger → advocate. Real estate is a low-frequency, high-referral business: agents who systematically nurture their sphere and past clients get repeat + referral deals at a fraction of cold-lead cost. The ladder makes that a system, not luck.

## Domain inputs → the ladder
Rungs and the trigger that lifts each:
- Contact → **client** (first transaction).
- Client → **advocate** (post-close value: anniversary of purchase, market updates on their home value, referral ask at satisfaction peak).
- Advocate → **repeat source** (they refer + return for the next move).
Each rung = a scheduled touch (feed a content-calendar/CRM agent), not a hope.

## Worked example
Agent closes a buyer, then goes silent until the client resurfaces years later (often with another agent).
→ Ladder fix: annual home-anniversary + periodic home-value updates + a referral ask right after a smooth close. One transaction becomes repeat + referrals.

## Packs
- **Solo agent**: 33-touch/year sphere plan; past-client home-value updates.
- **Team**: database segmentation (A/B/C) + automated nurture cadence.

## Red flags
- Database that's never contacted between deals.
- Referral never asked, or asked at a neutral moment.
- Buying cold leads while ignoring warm past clients.

## Verification
- [ ] Sphere/past-client database segmented
- [ ] Scheduled nurture cadence in place
- [ ] Referral ask timed to satisfaction peak
- [ ] Repeat/advocate rung tracked, not just first deal

---
*Part of **deciqAI Knowledge Skills** — 225 open-source thinking skills that make rigor executable for AI agents. The same skills power every deciqAI agent, which runs them autonomously to operate your company. **See it run → https://www.deciqai.com/s/realtor-sphere-of-influence-ladder** · Built by deciqAI · github.com/deciqAI · Contributions welcome.*