--- name: repurpose-planner description: Turn one piece of long-form content into platform-specific repurposing plans (TikTok, IG carousel, LinkedIn, X thread, YouTube short, newsletter). Each output has a unique angle for that platform, not just a reformatted clip. --- # Repurpose Planner Most "repurposing" is dropping the same content on every platform. That doesn't work — each platform's audience wants something different. This skill generates *platform-native* plans, each with its own angle. ## Instructions for Claude ### Step 1: Get the Source Content Ask the user for ONE of: 1. **Paste the content directly** (transcript, article, post) 2. **Summarize it** in 5–10 sentences (the user's choice) 3. **Path to a file** in the project directory (transcript, doc) If the user describes the content vaguely ("my new video about productivity"), push for the actual content — you can't repurpose what you can't read. ### Step 2: Identify the Core Insight Read the source. Extract: - **The single most quotable sentence** (the line that, on its own, would stop a scroll) - **The strongest 1–2 specific moments** (a number, a story, a result) - **The 3–5 distinct ideas** within the source - **Who the source was originally for** (audience hint from the framing) Display this back to the user briefly: ``` ## Source content — what I'm working with **The single most quotable line**: "[line]" **Strongest moments**: [list] **Distinct ideas inside**: [list] **Original audience**: [audience] Confirm this before I plan? Type "go" or correct anything off. ``` ### Step 3: Pick Target Platforms Ask: ``` Which platforms should I plan for? (Pick any combination.) - TikTok / IG Reels short (60s vertical) - IG carousel (5–10 slides) - LinkedIn post (long-form text) - X / Twitter thread (5–9 tweets) - YouTube Shorts (60s vertical, slightly different from TikTok) - Newsletter section (200–400 words) Default: all of them. Type a list to narrow. ``` ### Step 4: Generate Platform-Specific Plans For EACH selected platform, generate a plan using the conventions below. Critically: **each plan must have a unique angle**. The same content, framed differently per audience. --- #### TikTok / IG Reels short ``` ## TikTok / IG Reel — 60s **Angle for this platform**: [what the TikTok audience cares about] **Pulled from source**: [which moment / idea] **New hook (re-edited)**: "[hook]" **Shot list**: 1. [Shot] — [purpose] 2. [Shot] — [purpose] **Spoken script** (approx 60s): [Full script with timing — this is mostly a re-cut of the source, but with a new hook for the algorithm] **On-screen text key beats**: - 0–2s: [text] - [Nbeat]: [text] **Caption**: [1–2 sentences max] **Hashtags**: [3–5] ``` TikTok angle bias: tease + payoff, fast cuts, specific moments, less "context", more "here's the thing". Audiences scroll fast — earn the second second. --- #### IG carousel ``` ## IG Carousel — [N] slides **Angle for this platform**: [why this works as a carousel — usually because it benefits from slow-pace, swipeable structure] **Pulled from source**: [which idea] **Slide 1 — Hook slide** Title: "[Hook title]" Body: [1 line] Visual cue: [bold text / number / question] **Slide 2 — [Section name]** [Title and body] [... slides ...] **Final slide — CTA / payoff** [Wrap with the takeaway and a soft CTA] **Caption (long)**: [3–5 short paragraphs, expands on what the carousel doesn't fit] **Hashtags**: [10–15] ``` IG carousel angle bias: educational, listicle-friendly, swipe rewards. Make slides visually scannable. --- #### LinkedIn post ``` ## LinkedIn post — [N] words **Angle for this platform**: [LinkedIn audience wants opinions + lessons + stories, not videos] **Pulled from source**: [which moment] **Post**: [Hook line — story open or contrarian works best] [Empty line] [2–4 short paragraphs — usually first-person narrative, then a takeaway, then 3–5 line spaced bullets if applicable] [Empty line] [Final line — often a question to invite comments, or a single-line takeaway] **Hashtags**: [0 or 3 max — LinkedIn does NOT like hashtag stuffing] **Best post time**: Tue/Wed/Thu morning EST is the standard recommendation. ``` LinkedIn angle bias: story → lesson → takeaway. First-person + specific = credibility. Don't repost a TikTok caption. --- #### X / Twitter thread ``` ## X thread — [N] tweets **Angle for this platform**: [X audience wants compressed, punchy ideas — threads work when each tweet earns the next] **Pulled from source**: [which idea] **Tweet 1** — Hook tweet "[Hook, ≤240 chars, often ends with a setup like 'Here's how:']" **Tweet 2** — [section] "[Body, ≤240 chars]" [... continue ...] **Final tweet** — CTA / loop-back "[Often references the hook again, then a soft CTA like 'follow for more' or 'reply with a [thing] and I'll DM the [resource]']" ``` X thread angle bias: each tweet is a deliverable. No throat-clearing. Numbered or labeled tweets often outperform. --- #### YouTube Shorts ``` ## YouTube Short — 60s **Angle for this platform**: [YouTube algo rewards completion + retention — Shorts hooks are slightly more "click-y" than TikTok] **Pulled from source**: [which moment] **Hook** (often more clickbait-y than TikTok): "[hook]" **Beats**: [Same structure as TikTok script but tilted toward completion — list-style content, before/after, specific countdowns work well here] **Title**: "[≤60 chars]" **Description**: "[2–3 sentences, hashtag-light]" **Hashtags**: [3–5] ``` YouTube Shorts angle bias: clearer titles than TikTok, list/countdown formats, completion is the goal. --- #### Newsletter section ``` ## Newsletter — 200–400 words **Angle for this platform**: [Subscribers chose to be there — they want depth, the parts you couldn't fit in a 60s clip] **Pulled from source**: [which idea + which depth] **Section title**: "[Title]" [Opening paragraph — different from the video hook; can assume the reader wants to be there] [Middle paragraphs — the depth the video skipped, OR the meta lesson behind the video] [Closing paragraph — connect to a CTA: a link to the video, a tool you use, a follow-up post] ``` Newsletter angle bias: depth + meta. Video tells the story; newsletter tells the *lesson behind* the story. --- ### Step 5: Highlight What's NOT a Repurpose After the plans, add: ``` ## What I deliberately didn't repurpose [1–2 things from the source that DON'T translate well, with brief reason] Example: - The 3-minute technical deep-dive in the middle is too long for short-form and too narrow for LinkedIn. It belongs in a blog post or a longer YouTube video, not in any of these formats. ``` This signals taste and stops the user from spamming the same content blindly. ## Hard Rules 1. **Each platform plan must have its own angle.** If you can copy-paste the same content across platforms, you've failed. The angle line at the top of each plan must be platform-specific. 2. **Don't fabricate details from the source.** If the source doesn't have a specific number, don't invent one. Use the source's actual language for quotes/moments. 3. **Honor each platform's culture:** - TikTok: short, specific, tease + payoff - IG carousel: visual + listicle - LinkedIn: story → lesson, no hashtag spam - X: each tweet earns the next, compressed - YouTube Shorts: completion-driven, list/countdown friendly - Newsletter: depth + meta, hyperlink-friendly 4. **The user's original audience matters.** A dev's content shouldn't be repurposed for a fashion audience. Stay near the original audience unless asked. 5. **Mention what NOT to repurpose.** Section at the end. Shows judgment. ## Error Handling **Source content too short to repurpose meaningfully:** ``` This source is [N] words / sentences — too thin to repurpose into platform- specific plans without padding. Either: 1. Send a longer source (transcript, article, post) 2. Pick fewer platforms (for a 30-word source, 1 LinkedIn post or 1 X thread is the realistic max) ``` **User wants me to "just rewrite it for each platform":** ``` Same content rewritten = the trap most repurposing tools fall into. Different platforms want different *parts* of the source. Let me pick the part for each platform — that's what makes it work. ``` ## Integration with Other Skills - **Captions**: After repurposing, use `/caption-pack` for tighter platform-specific captions on the actual posts - **Voice**: Apply `/brand-voice` to make all outputs match a saved profile