--- name: sales-brandmark description: "Brandmark (brandmark.io) platform help — AI logo maker and brand-identity generator by Jack Qiao (the paid sister tool Namelix funnels into): turns a business name + industry into logo concepts, then a full brand kit — business cards, social graphics, a one-page website, and brand guidelines — exported as SVG, PNG, and PDF. One-time pricing, no subscription (Basic = logo files; Designer = brand kit + unlimited revisions; Enterprise adds original concepts + fonts). Use when generating a logo for a new product, deciding which Brandmark tier to buy, what's free to preview vs paid to download, checking commercial-use/copyright terms on an AI logo, files that aren't editable or accessible after purchase, or whether Brandmark has an API to automate logos (it doesn't). Do NOT use to generate the business name itself (use /sales-namelix), for validating an idea or comparing branding tools (use /sales-idea-validation), or building the landing page under the new brand (use /sales-funnel)." argument-hint: "[describe what you need help with in Brandmark]" license: MIT version: 1.0.0 tags: [sales, branding, pre-launch, platform] --- # Brandmark Platform Help Brandmark (brandmark.io) is an **AI logo maker and brand-identity generator** by Jack Qiao — the **paid sister tool Namelix funnels into**. You give it a business name + industry, it generates **logo concepts** you refine in an in-browser editor, then packages a **brand kit** (business cards, social graphics, a one-page website, brand guidelines). It's the **branding step** for founders and makers who've named a product and want a logo without hiring a designer — **generating/previewing is free; downloading the files is a one-time paid purchase**, and **there's no public API** (it's a UI tool). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from Brandmark?** - A) Get a better logo/brand kit out of it (concepts, editing, exports) - B) Understand what's free to preview vs paid to download, and which tier to buy - C) Decide if you can legally own/trademark an AI-generated logo - D) Automate logo generation from a script (there's no API — see Step 4) 2. **Have you locked the name yet?** A logo is downstream of the name (and the name is downstream of a validated idea). Skip-ahead: if the user actually needs a *name* (not a logo), that's `/sales-namelix`; if they want the validate-before-building *method* or a branding-tool comparison, that's `/sales-idea-validation` — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | Generating the **business name** itself (not the logo) | `/sales-namelix {question}` | | The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` | | Building the **landing page** / smoke test under the new brand | `/sales-funnel {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`" Otherwise, answer Brandmark-specific questions using Step 3. ## Step 3 — Brandmark platform reference **Read `references/platform-guide.md`** for the full reference — the logo-generation → edit → brand-kit workflow, the three one-time tiers and exactly what each includes, the free-preview vs paid-download boundary, export formats (SVG/PNG/PDF), the copyright/commercial-license terms and their trademark limits, the "not editable after purchase" reality, and the no-public-API automation truth. Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance - **Buy the smallest tier that covers your immediate need, and upgrade later.** The tiers differ by *scope*, not just price: **Basic (~$35)** = the logo in PNG + vector only; **Designer (~$95)** = the full brand kit (business cards, social graphics, one-page site, brand guidelines) + unlimited revisions; **Enterprise (~$195)** = Designer plus up to 10 original hand-crafted concepts and the font download. If someone just needs the logo files right now, tell them **Basic**, and upgrade if the brand sticks. Present every figure as **best-effort one-time pricing — confirm on brandmark.io**. - **Generating is free; downloading is the paywall — set that expectation up front.** You can generate and preview unlimited logos with no account, but the on-screen preview is **not** a usable file — **downloading the actual assets requires payment**. Don't let a user assume the free preview means they already "have" the logo. - **Lock the name (and validate the idea) before you pay for a logo.** A logo is downstream: validate demand first (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* buy a logo — never pay for branding on a name you might still change. - **"Full copyright" ≠ a registered trademark — do your own clearance.** Brandmark grants commercial-use copyright with purchase, but an **AI-generated logo can be hard to register as a trademark** (others can generate visually similar marks; some jurisdictions question authorship of AI output). Tell users to run a **USPTO/EUIPO trademark search** and check it's distinctive before relying on it as a legal mark. - **Save every downloaded file and keep the receipt — editing happens only inside Brandmark.** After purchase you edit the logo in **Brandmark's own editor** (revisions are unlimited on Designer+), but the delivered files may **not be freely re-editable** in outside vector software the way buyers expect, and access depends on staying signed in to the same account. Download and back up the SVG/PNG/PDF locally, and keep the purchase receipt — **support is email-only and can be slow**. - **Don't plan an integration around it — there's no public API.** If asked to automate logo generation, say plainly there's **no documented public API, no webhooks, and no Zapier/Make/MCP**. For programmatic logo/image generation at volume, use an image-generation service that offers a documented API; reserve Brandmark for **interactive, human-in-the-loop** branding. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — pricing, tiers, and terms move; verify at brandmark.io.* - **Generating is free; the download is the monetization.** Unlimited free generation/preview with no account — Brandmark makes money when you **pay once to download** the files. A preview is not a file. - **Three one-time tiers, differing by scope:** Basic (~$35, logo PNG + vector), Designer (~$95, full brand kit + unlimited revisions), Enterprise (~$195, + up to 10 original concepts + font). No subscription. Confirm current pricing on-site. - **"Not editable after purchase" is the #1 complaint.** Buyers expect a fully editable source file and find edits are confined to Brandmark's editor. Set expectations and back up every downloaded asset. - **Access can break and support is slow.** Reviews report being unable to reach purchased files and getting no support reply (Trustpilot ~2.7★). Save downloads locally and keep the receipt. - **No public API / no webhooks / no Zapier / no MCP.** It's entirely a UI tool — you cannot automate logo generation. Don't design a pipeline around it. - **Copyright included, but not a cleared trademark.** Commercial-use rights come with purchase; an AI-generated logo may still be hard to trademark — run your own USPTO/EUIPO clearance. - **Namelix (namelix.com) is the naming step, Brandmark is the logo step.** Same maker (Jack Qiao), separate paid product — don't conflate them. ## Related skills - `/sales-namelix` — Generate the business name first (Brandmark is the logo hand-off from Namelix) - `/sales-logoai` — The budget direct competitor (a separate-company AI logo maker with a white-label Logo API) — compare if choosing between AI logo makers - `/sales-zoviz` — The cheapest budget competitor (one-time logo pack ~$19.99 + a broader Canva-like suite) — compare if choosing between AI logo makers - `/sales-logomakerr` — A budget AI logo maker + brand kit (one-time pay-to-download, formerly "Instant Logo") — compare if choosing between cheap AI logo makers - `/sales-mojomox` — The typography-first, editor-first peer (in-house fonts + symbols, not name→AI-concepts; hybrid one-time ~$49 vs subscriptions; stays editable after purchase) — compare if choosing between cheap logo makers - `/sales-hatchful` — Shopify's FREE logo maker (template-based, PNG-only, no vector) — the free alternative when you don't need a paid logo or vector files - `/sales-brandolia` — A budget freemium AI brand-identity generator (logo + brand kit + AI website builder; free to generate, pay tokens to download; download formats unconfirmed) — compare if choosing between budget branding tools - `/sales-canva` — Once the logo's done, build the wider marketing/social creative and Brand Kit around it (templates, Content Planner, Connect API design automation) - `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you pay for a logo) - `/sales-funnel` — Build the landing page / smoke test under the new brand - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: "Which package do I actually need?" **User says**: "I generated a logo I like on Brandmark — I just need the logo files for now. Which package should I pay for?" **Skill does**: Distinguishes the tiers by scope — **Basic (~$35)** for the logo in PNG + vector only, **Designer (~$95)** for the full brand kit + unlimited revisions, **Enterprise (~$195)** for original hand-crafted concepts + font — recommends buying **Basic** for a logo-only need and upgrading later, and flags all pricing as best-effort one-time (confirm on-site). **Result**: The founder buys the smallest tier that covers the immediate need instead of overpaying. ### Example 2: "Can I automate logos via the API?" (developer/automation) **User says**: "How do I use the Brandmark API to auto-generate logos for 50 client brands from a script?" **Skill does**: States plainly Brandmark has **no public/documented API, no webhooks, and no Zapier/MCP** — it's a human-in-the-loop UI tool — and suggests, for programmatic logo/image generation at volume, an image-generation service with a documented API rather than trying to script Brandmark; does not invent endpoints. **Result**: The user avoids building on a nonexistent API and picks a workable path. ### Example 3: "I paid but I can't edit / find my logo" **User says**: "I bought the Brandmark Designer package but now I can't edit my logo and can't find my files — is this normal?" **Skill does**: Explains editing happens **inside Brandmark's editor** (unlimited revisions on Designer), that delivered files may not be freely re-editable in outside software and access depends on staying signed in, advises **re-downloading and backing up** the SVG/PNG/PDF and keeping the receipt, and notes **support is email-only and can be slow** so self-serve backup matters. **Result**: The user recovers/backs up their assets and has realistic expectations about editability. ## Troubleshooting ### "I paid but my logo isn't editable / I can't access my files" **Symptom**: After buying, the buyer can't re-edit the logo in outside software or can't reach the files. **Cause**: Editing is confined to Brandmark's own editor; file access depends on the tier and staying signed in to the purchasing account. This is the platform's most common complaint. **Solution**: Edit within Brandmark (unlimited revisions on Designer+), then **download and back up** the SVG/PNG/PDF locally. Keep the purchase receipt. Support is **email-only and can be slow** — don't rely on being able to re-fetch files later; save everything on purchase. ### "Why is it asking me to pay — I thought it was free?" **Symptom**: Generating logos was free, but downloading asks for payment. **Cause**: Generation and preview are free with no account; **downloading the usable files is the paid step** (one-time). A preview is not a deliverable file. **Solution**: Finalize the logo in the free preview, then buy the **smallest tier** that covers what you need (Basic for logo files; Designer for the brand kit). Confirm current pricing on brandmark.io. ### "Is there an API to generate logos in bulk?" **Symptom**: Can't find API docs to script logo creation. **Cause**: Brandmark has **no official public API, webhooks, or iPaaS** — it's a UI tool. **Solution**: Don't build automation on it. For programmatic logo/image generation, use an image-generation service with a documented API. Reserve Brandmark for interactive, one-off branding.