--- name: sales-founderpal description: "FounderPal (founderpal.ai) platform help — a suite of AI marketing tools for solopreneurs who hate marketing (by Dan Kulkov): free single-purpose generators (marketing strategy, buyer/user persona, value proposition, business model, idea validator, ad copy) plus a paid one-time/lifetime Marketing Strategy product that personalizes output to a detailed profile of your product. Use when generating a marketing strategy, buyer persona, or value proposition for a solo project, validating an idea with FounderPal's tools, deciding between its free tools and the paid lifetime plans, understanding what its one-time pricing gets you, or wanting more tailored output than generic ChatGPT. Note: primarily a web tool with no documented public API. Do NOT use for the tool-agnostic validate-before-building method or comparing idea validators across the market (use /sales-idea-validation), or content-marketing strategy across tools (use /sales-content)." argument-hint: "[describe what you need help with in FounderPal]" license: MIT version: 1.0.0 tags: [sales, marketing, pre-launch, platform] --- # FounderPal Platform Help FounderPal (founderpal.ai, by **Dan Kulkov**) is a suite of **AI marketing tools for solopreneurs who "hate marketing."** It's a dashboard of single-purpose generators — marketing strategy, buyer/ user persona, value proposition, business model, idea validator, ad copy, pricing — that produce output **personalized to a detailed profile of your product** (its edge over generic ChatGPT). Many generators are **free** (a famous lead-magnet playbook); the paid product is a **one-time / lifetime Marketing Strategy** purchase, not a subscription. It's a fast marketing-copilot, **not a substitute for real demand validation**, and it has **no documented public API** (a UI tool). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from FounderPal?** - A) Generate a marketing strategy, buyer persona, or value proposition for a project - B) Use its idea validator to sanity-check an idea - C) Understand the free tools vs the paid one-time/lifetime plans - D) Get more useful/tailored output out of it (how to fill the product profile) 2. **Do you have a clear product description ready?** Output quality tracks the detail you give it. Skip-ahead: if the user wants the validate-before-building *method* or to compare validators, that's a `/sales-idea-validation` question — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | The validate-before-building **method**, or comparing idea validators across the market | `/sales-idea-validation {question}` | | A dedicated AI idea validator (score/report) rather than FounderPal's marketing suite | `/sales-validator-ai {question}` | | Content-marketing **strategy** across tools (SEO content, editorial, distribution) | `/sales-content {question}` | | Growing a pre-launch **waitlist** / capturing real demand | `/sales-audience-growth {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-idea-validation {original question}`" Otherwise, answer FounderPal-specific questions using Step 3. ## Step 3 — FounderPal platform reference **Read `references/platform-guide.md`** for the full reference — the generator lineup and what each produces, the free-vs-paid split and best-effort one-time/lifetime pricing, how to fill the product profile for the most tailored output, and the no-public-API automation reality. Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance - **Feed it a rich product profile — output quality tracks input.** FounderPal's whole edge over generic ChatGPT is that it personalizes to a detailed description of the product, ICP, and goals. Tell the user to fill the strategy/profile inputs thoroughly (specific customer, exact problem, differentiation, current stage) before generating, then **re-run variants and compare**; a thin input yields generic strategy/persona output. - **Treat outputs as a fast first draft to edit, not final truth.** The persona, marketing strategy, and ad copy are AI-generated starting points — have the user validate the persona against real customers and treat the strategy as a hypothesis to test, not a plan to execute blindly. - **Don't confuse a generated strategy with validated demand.** FounderPal can produce a slick marketing plan for an idea nobody wants — if the real question is "should I build this?", route to `/sales-idea-validation` and get real signal (smoke test / pre-sale), not just a generated strategy. **Keep** FounderPal's persona, positioning, and value-prop outputs to sharpen the pitch — just take the go/no-go from real behavior, not the generated plan. - **Model the one-time / lifetime pricing, and flag it as best-effort.** The paid product is a **one-time purchase** (lifetime access / credits), not a monthly subscription — so frame value as "how many strategies will you generate" against the one-time fee, and tell the user to confirm current plans/prices at founderpal.ai (third-party quotes disagree). Many generators are free — start there. - **There's no public API — don't plan an integration around it.** If asked to automate, say plainly there's no documented public API; it's a UI tool. For programmatic needs use a tool built for it, or copy the output manually. Automate real signals (landing-page conversions), not generated strategy. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — the tool lineup and pricing move; verify at founderpal.ai.* - **A generated marketing strategy is not validated demand.** It'll happily plan the go-to-market for an idea no one wants — pair it with a real demand test (`/sales-idea-validation`). - **Output quality depends on input depth.** Thin product profile → generic ChatGPT-grade output; the personalization is the point, so fill the inputs. - **Pricing is one-time / lifetime, not a subscription** — and third-party quotes disagree (e.g. per- strategy vs unlimited-lifetime vs an annual credits pass). Confirm live; many tools are free. - **No documented public API.** It's a web tool; don't plan integrations around it. - **Personas/strategy are AI drafts.** Validate the persona against real customers before betting on it. ## Related skills - `/sales-idea-validation` — The tool-agnostic validate-before-building method + the full validator/tool landscape (use this to actually decide build-or-not) - `/sales-validator-ai` — Validator AI platform help (a dedicated free AI idea validator — the score-and-report sibling) - `/sales-content` — Content-marketing strategy across tools (beyond FounderPal's generators) - `/sales-audience-growth` — Grow a pre-launch waitlist and capture real demand - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: Generate a marketing strategy for a solo project **User says**: "I built a small SaaS but I'm terrible at marketing — can FounderPal give me a plan?" **Skill does**: Points to FounderPal's marketing-strategy + buyer-persona generators, stresses filling the product profile in detail (specific customer, problem, differentiation) so the output beats generic ChatGPT, and frames the result as an editable first draft — a hypothesis to test with real customers, not a plan to execute blindly. Notes many generators are free to start. **Result**: A tailored starting strategy the founder refines against reality instead of a generic template. ### Example 2: "Should I build this — FounderPal says my strategy looks good" **User says**: "FounderPal generated a great marketing strategy for my idea. Does that mean it's validated?" **Skill does**: Separates a generated *strategy* from validated *demand* — FounderPal can plan GTM for an idea nobody wants — and routes the build-or-not decision to `/sales-idea-validation` (smoke test + pre-sale), keeping FounderPal's persona/positioning as pitch-sharpening input. **Result**: The founder gets real demand signal before building, using FounderPal for the pitch, not the verdict. ### Example 3: Can I automate FounderPal via API? (developer/automation) **User says**: "I want to generate personas for 30 products automatically — what's FounderPal's API?" **Skill does**: States plainly there's **no documented public API** (it's a UI tool), so there's no supported way to batch it; suggests copying outputs manually or using a tool built for programmatic persona generation, and notes the thing worth automating is a real demand signal, not generated strategy — pointing to `/sales-idea-validation`. **Result**: The user avoids building on a non-existent API and picks a workable path. ## Troubleshooting ### Output feels generic / like plain ChatGPT **Symptom**: The generated strategy or persona is vague and could apply to any product. **Cause**: The product profile/input was thin — FounderPal's personalization needs detail to beat a generic model. **Solution**: Re-run with a rich description — specific customer, the exact problem, how the solution differs, current stage — and compare variants; the more context, the more tailored the output. ### "Is there an API?" / can't automate it **Symptom**: Looking for API docs or a way to batch-generate. **Cause**: FounderPal has no documented public API; it's a web tool. **Solution**: Don't build an integration around it — copy outputs manually or use a tool intended for programmatic use; automate real demand signals (landing-page analytics) instead. See `/sales-idea-validation`. ### Not sure if the paid plan is worth it **Symptom**: Deciding between the free tools and a one-time/lifetime purchase. **Cause**: The pricing is a one-time fee (lifetime/credits), not a subscription, and quotes vary by source. **Solution**: Start with the free generators; if you'll generate many strategies, weigh the one-time fee against that volume, and confirm the current plans/prices at founderpal.ai before buying.