--- name: sales-hatchful description: "Hatchful / Shopify Logo Maker (shopify.com/tools/logo-maker, by Shopify) platform help — a FREE, template-based logo maker: pick a style by industry, then customize name/font/color/symbol/layout in-browser and get a zip of PNG assets by email. The one FREE peer in the budget logo cluster — but PNG-only, NO vector (SVG/EPS/PDF), and you can't import your own art. No watermark; only an email (or Shopify account) is needed to download. The standalone Hatchful site + mobile app were retired — it now lives at shopify.com/tools/logo-maker. Use when making a fast free logo, understanding the download zip (PNG social sizes + favicon + transparent), why there's no SVG/vector, whether it costs anything, or whether it has an API — it is UI-only, NO public API/webhooks/Zapier/MCP. Do NOT use to generate the business name (use /sales-namelix), compare/validate branding tools (use /sales-idea-validation), or when you need print-scalable vector (use a paid peer like /sales-mojomox)." argument-hint: "[describe what you need help with in Hatchful / Shopify Logo Maker]" license: MIT version: 1.0.0 tags: [sales, branding, pre-launch, platform] --- # Hatchful / Shopify Logo Maker Platform Help Hatchful is **Shopify's free logo maker** — now branded **Shopify Logo Maker** and living at **shopify.com/tools/logo-maker** (the old standalone `hatchful.shopify.com` domain and the Hatchful mobile app were **retired in 2025**; the tool and this guide are the same thing). Unlike the "enter name + industry → AI proposes concepts" peers, it's a **template picker**: you answer industry + style + name, it surfaces pre-built logo templates (13,000+ combinations), and you tweak the **name, slogan, font, color, symbol, and layout** in-browser. It's the **branding/logo step** for Shopify store owners, solo founders, and bootstrapped makers who've locked a name and want a **free** logo fast for digital/social use. Its two defining facts and the reason to reach for it — or not: **(1) it's genuinely free** (no watermark, no paid tier; only an email or Shopify account is needed to download), and **(2) the download is PNG-only — there is NO vector (SVG/EPS/PDF)**, which is the single biggest limitation vs the paid peers (**Mojomox / Logomaster / Logomakerr / LogoAI / Zoviz / Brandmark / Looka**). It is **UI-only — there is NO public API** (see Step 4). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from Hatchful?** - A) Make/customize a logo (industry, style, fonts, symbols, colors, layout) - B) Understand the **download** — is it free, what's in the zip, why no SVG/vector - C) You need a **vector / print-scalable** logo and want to know if Hatchful can do it (it can't — see Step 4) - D) Integrate or automate ("API" / bulk generation — see Step 4) - E) Use the logo on a **Shopify store** (brand assets) 2. **What will the logo be used for — digital/social, or print/large-format?** This is the decisive question: Hatchful's PNG-only output is fine for web/social but **wrong for print or scaling** (see Step 3/4). Skip-ahead: a *name* (not a logo) → `/sales-namelix`; the validate-before-building *method* or a branding-tool comparison → `/sales-idea-validation`; wider social/marketing creative → `/sales-canva` — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | Generating the **business name** itself (not the logo) | `/sales-namelix {question}` | | The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` | | Needing **vector / print-scalable** output (a paid peer that exports SVG) | `/sales-mojomox {question}` or `/sales-logoai {question}` | | Building the wider **social/marketing creative** or a design system at scale | `/sales-canva {question}` | | Setting up the **Shopify store** itself (theme, products, checkout) | `/sales-shopify {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`" Otherwise, answer Hatchful-specific questions using Step 3. ## Step 3 — Hatchful platform reference **Read `references/platform-guide.md`** for the full reference — the pick-template → customize → email-download workflow and every module's automation tag; exactly **what the download zip contains** (standard + transparent PNG, favicon, horizontal/vertical layouts, and pre-sized social assets for Facebook / Instagram / LinkedIn / Pinterest / X / YouTube); the **free-with-email** boundary (no watermark, no paid tier, but a valid email or Shopify account is required to receive the files); the **PNG-only / no-vector** limitation and what to do when you need SVG (use a paid peer, or vectorize the PNG with the quality caveat); the **can't-import-your-own-art** constraint; how a logo flows into **Shopify store brand assets**; the **commercial-ownership** terms and their trademark limits; and the **no-public-API** reality (why logo generation can't be scripted and what to use instead). Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance - **It's genuinely free — but downloading needs an email (or Shopify account).** Making and customizing a logo is free with **no watermark and no paid tier**; the only gate is that the finished assets are **delivered as a zip to your email** (you may be prompted to start a Shopify free trial / create an account at this step). Set that expectation up front: free to make, free to download, email required to receive the files. **Flag these details as best-effort and tell the user to confirm current behavior at shopify.com/tools/logo-maker** — Shopify updates the tool periodically. - **The output is PNG-only — there is NO vector (SVG/EPS/PDF). Flag this before anyone commits.** The download is raster **PNG** at fixed sizes. That's fine for a **website, social profiles, and a favicon**, but it will **pixelate when enlarged** and is the **wrong tool for print, signage, apparel, or packaging**. If the user needs a scalable **vector** logo, don't try to force it out of Hatchful — either (a) build it on a paid peer that exports SVG (`/sales-mojomox`, `/sales-logoai`, `/sales-logomaster`, `/sales-zoviz`, `/sales-brandmark`), or (b) **vectorize the PNG** by tracing it to SVG (Illustrator Image Trace / Inkscape / a tracing tool), warning that auto-trace of a raster logo is **lossy and rarely production-clean**. Prefer (a) when print fidelity matters. - **Know what's in the zip so users aren't surprised.** The download bundles the logo in **standard + transparent-** **background PNG**, a **favicon**, **horizontal and vertical** layouts, and **pre-sized social-media assets** (Facebook covers + profile, Instagram profile, LinkedIn banners + profile, Pinterest, X/Twitter headers, YouTube profile). It does **not** include business cards, email signatures, or other print collateral. - **You can't upload or import your own images/art into the editor.** Hatchful builds only from its own template symbols and fonts — there's no way to bring in an existing icon, hand-drawn mark, or brand asset. If the user has existing artwork to incorporate, this is the wrong tool. - **Lock the name (and validate the idea) before you make a logo.** A logo is downstream: validate demand first (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* make the logo — never brand a name you might still change. Because Hatchful is free, it's a low-cost first pass, but the sequence still holds. - **The logo is yours to use commercially, but ownership ≠ a registered trademark — do your own clearance.** Shopify grants commercial use of the created logo, but a mark built from a **shared template/symbol library** can be **non-distinctive**, and thousands of other Shopify stores use the same templates. Tell users to run a **USPTO/EUIPO** search + distinctiveness check before relying on the mark legally, and treat a Hatchful logo as a fast **placeholder** they may later upgrade to a custom/vector mark. - **There is NO public API — don't plan a pipeline around it.** If asked to "use the Hatchful API" or generate logos in bulk from a script, be precise: it's **entirely a human-in-the-loop UI tool** — **no REST endpoints, no webhooks, no Zapier/Make, no MCP**, and the retired mobile app doesn't change that. Its only "integration" is that a finished logo can be uploaded into **Shopify store brand assets** — file usage, not automation. For programmatic logo/image generation at volume, use an **image-generation service with a documented API**. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — features, tiers, and terms move; verify at shopify.com/tools/logo-maker.* - **Hatchful = Shopify Logo Maker now.** The standalone `hatchful.shopify.com` domain and the Hatchful mobile app (last updated Sept 2023) were **retired in 2025**; the tool now lives at **shopify.com/tools/logo-maker**. Same product — don't send users to the dead domain or app store listing. - **It's free with no watermark — the gate is an email, not a paywall.** No paid tier; downloading just requires a valid email (or a Shopify account/free-trial prompt) to receive the zip. - **PNG-only — there is NO vector (SVG/EPS/PDF).** The biggest limitation. Fine for web/social; it **pixelates when scaled** and is wrong for print/large-format. Need vector → use a paid peer (Mojomox/LogoAI/etc.) or vectorize the PNG (lossy). One review wrongly claims SVG export — hands-on testing confirms **PNG only**. - **You can't import your own images/logos/art** into the editor — it builds only from Hatchful's templates. - **Templates are shared — the logo may not be distinctive.** The same templates are used by thousands of stores; ownership of the logo ≠ a registered trademark. Run your own USPTO/EUIPO clearance before trademarking. - **There is NO public API, webhooks, Zapier/Make, or MCP.** UI-only; logo generation can't be scripted. The only "integration" is uploading the finished logo into Shopify store brand assets (file usage, not automation). - **The zip doesn't include print collateral.** You get logo PNGs + favicon + social sizes — no business cards, email signatures, or brand-guideline docs (those are on the paid peers). ## Related skills - `/sales-namelix` — Generate the business name first (a logo is the hand-off from the name) - `/sales-mojomox` — Typography-first budget peer that **does** export vector SVG — the go-to when Hatchful's PNG-only output isn't enough - `/sales-logoai` — Budget AI logo maker + Brand Center (PNG + vector) — compare when you need more than a free PNG - `/sales-logomaster` — Budget AI logo maker with one-time tiers (vector from Premium) — compare if choosing a cheap logo maker - `/sales-zoviz` — The cheapest paid logo/brand-kit peer + a broader Canva-like suite — compare if you need a full brand kit - `/sales-brandmark` — AI logo maker (Namelix's paid sister tool by Jack Qiao) — compare if choosing an AI logo maker - `/sales-brandolia` — A budget freemium AI brand-identity generator (logo + brand kit + AI website builder; free to generate, pay tokens to download) — compare if you want an all-in-one paid peer - `/sales-designevo` — A budget freemium template-based logo maker whose free tier **does** download (unlike Hatchful's email gate) but only a credited, low-res, un-owned PNG — and **does** export vector on its top tier; compare if choosing between free logo makers - `/sales-namecheap-logo-maker` — The other **free** logo maker (by registrar Namecheap) — and unlike Hatchful it exports **free vector SVG**; the go-to free option when you need vector for print (watch its Noun Project icon-licensing catch) - `/sales-ucraft-logo-maker` — Another tool with a **free PNG** (a manual blank-canvas builder) that, unlike Hatchful, also sells a **~$7 one-time vector SVG** — compare when you want a free PNG now but a cheap vector option later - `/sales-logo-com` — A **subscription** brand platform whose free tier also downloads (PNG-only, like Hatchful) but paywalls vector + the brand kit — compare when weighing a free PNG against a paid subscription - `/sales-freelogodesign` — A template-based peer whose free download is only a **200px PNG thumbnail** (Hatchful's free PNG is full-resolution) — the go-to comparison when the question is "which free logo maker gives a usable PNG" - `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you brand) - `/sales-canva` — Once the logo's done, build the wider marketing/social creative and design system at scale - `/sales-shopify` — Set up the Shopify store the logo feeds into (theme, products, checkout, brand assets) - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: "Is Hatchful really free, and what do I actually get?" **User says**: "I need a logo for my new Shopify store and I heard Hatchful is free. Is it really free, and what files do I get?" **Skill does**: Confirms it's **genuinely free — no watermark, no paid tier** — with the only gate being that the finished logo is **emailed as a zip** (may prompt a Shopify account/free trial to download). Lists what's in the zip (**standard + transparent PNG, favicon, horizontal/vertical layouts, pre-sized social assets** for FB/IG/LinkedIn/Pinterest/X/YouTube), and flags up front that it's **PNG-only — no SVG/vector** — great for web/social, wrong for print. Notes Hatchful now lives at shopify.com/tools/logo-maker. **Result**: The founder makes a free logo and knows exactly what they're getting (and its limits) before starting. ### Example 2: "I need a vector version of my Hatchful logo for print" (limitation) **User says**: "I made my logo in Hatchful but my printer needs a vector SVG for signage. How do I export vector from Hatchful?" **Skill does**: States plainly that Hatchful is **PNG-only — it cannot export SVG/EPS/PDF vector at all**. Gives the two real paths: (a) **re-make the logo on a paid peer that exports vector** (`/sales-mojomox`, `/sales-logoai`, `/sales-logomaster`, `/sales-zoviz`, `/sales-brandmark`) — best for print fidelity; or (b) **vectorize the PNG** by tracing it to SVG (Illustrator Image Trace / Inkscape), warning that auto-tracing a raster logo is **lossy and rarely production-clean**. Recommends (a) for anything going to print/signage. **Result**: The user stops hunting for a nonexistent SVG export and picks a workable path to a scalable logo. ### Example 3: "Can I use the Hatchful API to generate logos in bulk?" (developer/automation) **User says**: "How do I use the Hatchful API to auto-generate logos for 100 store brands from a script?" **Skill does**: States that Hatchful has **no public API** — it's entirely a **UI tool** with **no REST endpoints, webhooks, Zapier/Make, or MCP** (and the retired mobile app doesn't change that) — so logo generation **cannot be scripted**. Clarifies the only "integration" is uploading a finished logo into **Shopify store brand assets** (file usage, not automation), and suggests an **image-generation service with a documented API** for programmatic logo generation at volume. Does not invent endpoints. **Result**: The user avoids building on a nonexistent API and picks a workable path. ## Troubleshooting ### "Why is it asking for my email — I thought Hatchful was free?" **Symptom**: Making the logo was free, but downloading asks for an email or a Shopify account. **Cause**: Hatchful **is** free (no watermark, no paid tier); the finished assets are just **delivered as a zip to your email**, and you may be prompted to start a Shopify free trial / create an account at that step. **Solution**: Enter a valid email to receive the zip. There's no charge — confirm current behavior at shopify.com/tools/logo-maker. ### "There's no SVG in my download — where's the vector file?" **Symptom**: The zip only contains PNG files; no SVG/EPS/PDF. **Cause**: Hatchful is **PNG-only by design — it does not export vector at all**. The PNGs are raster at fixed sizes and will pixelate when enlarged. **Solution**: For a scalable vector logo, **re-make it on a paid peer that exports SVG** (Mojomox/LogoAI/etc.), or **vectorize the PNG** by tracing it to SVG (lossy — rarely production-clean). Use a paid peer if it's going to print or large-format. ### "Is there an API to generate logos in bulk?" **Symptom**: Can't find API docs to script logo creation. **Cause**: Hatchful is **UI-only** — there are **no REST endpoints, webhooks, Zapier/Make, or MCP**, and the mobile app was retired. The only "integration" is uploading a finished logo into Shopify store brand assets. **Solution**: Don't build a bulk-generation pipeline on it. For programmatic logo/image generation, use an **image-generation service with a documented API**. Reserve Hatchful for interactive, one-off free logos.