--- name: sales-houseofmarketers description: "House of Marketers platform help — TikTok-focused marketing agency founded by ex-TikTok employee, offering influencer campaigns (50K+ creator network), TikTok paid ads management, UGC-style content creation, TikTok strategy consulting, and business profile growth across TikTok, Instagram, YouTube, and Twitch. Covers campaign pricing ($20K–$5M+), service selection (influencer vs paid ads vs content creation vs strategy), agency vs in-house decision framework, campaign workflow, creator selection process, and performance measurement. Use when unsure if House of Marketers is the right agency, TikTok campaigns aren't delivering results, HoM pricing feels unclear, or struggling to decide between hiring an agency vs building an in-house TikTok team. Do NOT use for TikTok marketing strategy (use /sales-tiktok-marketing), influencer marketing strategy across platforms (use /sales-influencer-marketing), gaming influencer marketing (use /sales-gaming-marketing), or general retargeting (use /sales-retargeting)." argument-hint: "[describe what you need help with at House of Marketers — e.g., 'plan a TikTok influencer campaign for my DTC skincare brand' or 'should I use HoM or build an in-house TikTok team']" license: MIT version: 1.0.0 tags: [sales, influencer-marketing, tiktok, agency, platform] --- # House of Marketers Platform Help Helps the user evaluate and work with House of Marketers (HoM) — the TikTok-focused marketing agency built by early TikTok employees, offering influencer campaigns, paid ads, content creation, strategy, and business profile growth. ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated knowledge. Ask the user: 1. **What do you need help with?** - A) Evaluating HoM — deciding if they're the right agency - B) Planning a TikTok influencer campaign through HoM - C) TikTok paid ads management - D) Content creation for TikTok (UGC, brand channel) - E) TikTok strategy consulting - F) Understanding pricing and service tiers - G) Agency vs in-house TikTok marketing decision - H) Something else — describe it 2. **What's your business type?** - A) DTC / ecommerce brand - B) Mobile app developer - C) Gaming company - D) Enterprise / global brand - E) Startup / SMB - F) Other — describe it 3. **What's your current TikTok setup?** - A) No TikTok presence yet - B) Have a profile but minimal content - C) Active profile, want to scale - D) Running TikTok ads in-house, want help - E) Already working with another agency 4. **Budget range?** - A) Under $20K (single campaign) - B) $20K-50K - C) $50K-200K - D) $200K+ (multi-market, ongoing retainer) **If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end. ## Step 2 — Route or answer directly If the request maps to another skill, route: - TikTok marketing strategy (not HoM-specific) → `/sales-tiktok-marketing` - Influencer marketing strategy across platforms → `/sales-influencer-marketing` - Gaming influencer marketing → `/sales-gaming-marketing` - General retargeting strategy → `/sales-retargeting` - Paid social advertising strategy → `/sales-b2b-advertising` - Social media management → `/sales-social-media-management` Otherwise, answer directly from the platform reference below. ## Step 3 — House of Marketers platform reference ### Company background House of Marketers was founded in 2020 by **Iñigo Rivero** (ex-TikTok — one of the first employees in EMEA, managed Strategy and Partnerships) and **Rohan Midha** (ran one of Europe's largest influencer marketing agencies). The agency has ~53 employees across 5 continents (Europe, North America, South America, Asia, UAE). **Notable clients**: KFC, Red Bull, Hilton, HelloFresh, eToro, Apple Music, Hinge, Western Union, Grover, PSG, Playtika, Badoo **Verticals served**: Entertainment, gaming, health & beauty, apps, retail/ecommerce, social networks, food & beverages ### Core services #### 1. TikTok Influencer Marketing (primary service — ~50% of revenue) - Access to 50K+ creator network across TikTok, Instagram, YouTube, Twitch, and Twitter/X - Full-cycle management: creator selection → outreach → negotiation → content coordination → performance tracking - Campaign managers across Europe, North America, South America, Asia, and UAE (multilingual execution) - 20+ combined years of senior team influencer experience #### 2. TikTok Paid Ads (Paid Social) - Fully managed TikTok ad campaigns for sales, app installs, engagement, and awareness - Creative strategy and ad optimization by platform specialists - Performance reporting and budget allocation - Extends to paid social beyond TikTok where relevant #### 3. TikTok Content Creation - UGC-style content designed for TikTok's native format - Trending audio and concept integration - Brand channel content (organic posts, not just ads) - No in-house production team needed — HoM handles creative direction and production #### 4. TikTok Strategy Consulting - Comprehensive audience and industry research - Hashtag strategy and content planning - KPI target setting and customer funnel design - Brainstorming sessions and creative direction - Algorithm and trend analysis #### 5. TikTok Business Profile Growth - Organic profile development and community building - Content calendar management - Engagement strategy (comments, duets, stitches) - Follower growth campaigns ### Pricing | Service | Typical range | Notes | |---|---|---| | **Influencer campaigns** | $20K–$5M+ per campaign | Depends on scale, markets, creator count, content volume, paid amplification | | **Smaller campaigns** | From $1K/month | Targeted creator partnerships, limited scope | | **Enterprise multi-market** | $200K+ | Large-scale activation across multiple countries | Pricing varies by: number of creators, markets targeted, content volume, paid amplification, and campaign duration. No public rate card — all campaigns are custom-scoped. ### Agency vs in-house decision framework | Factor | Agency (HoM) | In-house team | |---|---|---| | **Time to launch** | 2-4 weeks | 3-6 months (hiring + onboarding) | | **Cost** | Campaign-based ($20K+) | $500K-$1M/yr for full team (manager, creator, strategist, media buyer) | | **Creator network** | 50K+ established relationships | Build from scratch | | **Platform expertise** | Founded by ex-TikTok employee | Learn through trial and error | | **Institutional knowledge** | Stays with agency | Stays with company | | **Control** | Less direct control over creative | Full creative control | | **Scalability** | Easy to scale up/down | Fixed headcount | **When to choose HoM:** - No in-house TikTok expertise and need to move fast - Campaign budgets $20K+ with clear performance KPIs - Need multilingual or multi-market campaigns - Want creator network access without building relationships from scratch **When to stay in-house:** - Long-term brand voice consistency is critical - Budget is primarily under $20K/campaign - Already have social media team with TikTok experience - Need daily community management (not campaign-burst model) ### Campaign workflow (typical) 1. **Briefing** — HoM conducts industry and audience research, defines KPIs 2. **Strategy** — Content themes, hashtag strategy, creator profiles, funnel design 3. **Creator selection** — Match from 50K+ network based on audience, niche, engagement 4. **Outreach & negotiation** — HoM handles creator contracts and rates 5. **Content production** — Creators produce content, HoM reviews and provides feedback 6. **Publication** — Coordinated launch across selected creators 7. **Reporting** — Performance tracking against KPIs, optimization recommendations ### Platforms covered - **Primary**: TikTok (core specialization) - **Secondary**: Instagram, YouTube, Twitch, Twitter/X - Cross-platform campaigns available but TikTok is always the centerpiece ## Step 4 — Actionable guidance Based on the user's specific question: 1. **Service selection** — which HoM service fits their goal (influencer vs paid ads vs content vs strategy) 2. **Budget planning** — realistic campaign budget based on goals, market, and creator tier 3. **Agency vs in-house** — decision framework based on timeline, budget, expertise, and control needs 4. **Campaign briefing** — how to brief HoM effectively (goals, audience, tone, KPIs, timeline) 5. **Performance expectations** — realistic timeline (60-90 days for reliable results), benchmark metrics 6. **Multi-service packaging** — when to combine influencer + paid ads + content creation ## Gotchas > *Best-effort from research — review these, especially items about pricing and service scope that may be outdated.* - **No self-serve platform.** Unlike Cloutboost (Portal) or Modash, HoM is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard. - **$20K+ for meaningful campaigns.** While they list $1K/month minimums, realistic influencer campaigns with performance measurement start at $20K+. Sub-$20K budgets may be better served by self-serve platforms. - **TikTok-first, not TikTok-only.** They work across Instagram, YouTube, Twitch, and Twitter/X, but TikTok is the core competency. If TikTok isn't your primary channel, consider a general influencer agency. - **Campaign-burst model, not always-on.** HoM excels at campaign-style activations. If you need daily community management or ongoing organic posting, clarify scope — this may require a separate social media management retainer. - **No public API or dashboard access.** Reporting is delivered by HoM's team, not through a self-serve dashboard. Ask about reporting frequency and format during briefing. - **Creator network is pre-established.** The 50K+ network is curated but may not include niche micro-creators in very specific verticals. Discuss creator sourcing for niche categories upfront. - **Enterprise pricing varies widely.** $20K to $5M+ is a huge range. Get a detailed scope and deliverables before committing to avoid mismatched expectations. - **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date. ## Related skills - `/sales-tiktok-marketing` — TikTok marketing strategy — organic growth, paid ads, content creation, influencer strategy, algorithm, metrics - `/sales-influencer-marketing` — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, ROI measurement - `/sales-gaming-marketing` — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns, budget allocation - `/sales-retargeting` — Retargeting strategy — visitor retargeting, dynamic ads, cross-channel - `/sales-social-media-management` — Social media management strategy — publishing, scheduling, engagement, analytics - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do` ## Examples ### Example 1: Evaluate HoM for a DTC skincare launch **User says**: "I'm launching a new skincare line targeting Gen Z. Should I use House of Marketers or build an in-house TikTok team? Budget is around $50K." **Skill does**: 1. Applies agency vs in-house framework — $50K is well within HoM's range, and no existing in-house expertise makes agency the faster path 2. Recommends starting with HoM's influencer + content creation bundle for launch (campaign-burst model) 3. Suggests 3-month engagement: Month 1 strategy + creator matching, Months 2-3 campaign execution 4. Notes skincare is a strong HoM vertical (health & beauty) with established creator relationships 5. Flags long-term consideration: build in-house after learning from HoM's approach **Result**: User has a clear recommendation with timeline and budget allocation ### Example 2: Plan a multi-market influencer campaign **User says**: "We need to promote our food delivery app across UK, Germany, and Spain on TikTok. What should we expect from HoM?" **Skill does**: 1. Highlights HoM's multi-continent team with campaign managers in Europe 2. Recommends separate creator pools per market (local language, local trends) 3. Sets expectations: $50K-200K+ for three-market campaign depending on creator tiers and content volume 4. Advises on briefing: separate KPIs per market, localized content strategy, coordinated launch timing 5. Notes HelloFresh (similar vertical) is a HoM client — ask for relevant case studies **Result**: User understands multi-market scope, pricing expectations, and how to brief effectively ### Example 3: Agency vs in-house decision **User says**: "We're spending $15K/month on TikTok ads in-house and getting mediocre results. Should we switch to House of Marketers?" **Skill does**: 1. Notes $15K/month ($180K/yr) is significant — enough for HoM's managed paid ads service 2. Compares current in-house performance against HoM's typical 2-3x improvement for agency-managed campaigns 3. Recommends trial engagement: keep in-house for organic, hire HoM for paid ads optimization (3-month test) 4. Sets realistic timeline: 60-90 days before HoM produces reliably better results 5. Routes to `/sales-tiktok-marketing` for TikTok-specific ad optimization strategy regardless of agency decision **Result**: User has a hybrid approach that reduces risk while testing agency value ## Troubleshooting ### Not sure which HoM service to request **Symptom**: HoM offers multiple services and it's unclear which to start with **Cause**: Services overlap — influencer campaigns include content, content creation supports ads, strategy underpins everything **Solution**: Match to your primary goal: awareness = influencer campaigns, conversions = paid ads, content library = content creation, direction = strategy consulting. For most brands starting on TikTok, begin with strategy consulting ($5K-15K) to define the playbook, then execute with influencer campaigns. Ask HoM for a bundled proposal covering strategy + execution. ### Campaign results below expectations **Symptom**: Influencer content is live but not driving the expected engagement or conversions **Cause**: Creator-audience mismatch, content didn't land with TikTok's algorithm, or expectations were unrealistically high **Solution**: Review creator selection criteria with your HoM account manager. Check if selected creators' audiences match your target demographic (not just follower count). Expect 60-90 days for reliable results — single campaigns rarely show definitive ROI. Ask for a post-campaign analysis with benchmarks against industry averages. For future campaigns, request a test phase with 2-3 creators before scaling. ### Budget too small for meaningful agency engagement **Symptom**: HoM quotes a campaign price higher than your budget allows **Cause**: Full-service agency campaigns have overhead (strategy, coordination, reporting) that requires minimum scale **Solution**: If under $20K, consider self-serve platforms instead — Modash ($199/mo), Heepsy ($49/mo), or Hypefy (no subscription, pay per campaign). Use `/sales-influencer-marketing` to compare platforms and find one that fits your budget. Return to HoM when campaign budgets reach $20K+ and you need full-service support.