--- name: sales-logo-com description: "LOGO.com (logo.com) platform help — a subscription AI logo maker + full brand-kit platform in the budget logo cluster (Hatchful/DesignEvo/Namecheap/LogoAI/Zoviz/Brandmark/Looka). Business name → AI logo concepts → refine icon/text/colors in-browser → download. THE FREE TRAP: it markets 'free to create and download,' but the FREE tier is PNG-ONLY (1 logo, full commercial license) — VECTOR (SVG/PDF) and the brand kit are PAID (Brand Plan, monthly or annual; best-effort). For FREE vector use Namecheap; logo.com is a subscription, not one-time. Ownership (all plans, kept after cancel) ≠ trademark — run USPTO/EUIPO clearance. UI-only — NO public API/webhooks/Zapier/MCP; the 'Creator Program' is template submission, not automation. Use when weighing logo.com free-vs-paid, needing vector, subscription vs one-time, ownership vs trademark, or whether it has an API. Do NOT use to generate the name (use /sales-namelix) or compare/validate branding tools (use /sales-idea-validation)." argument-hint: "[describe what you need help with in LOGO.com]" license: MIT version: 1.0.2 tags: [sales, branding, pre-launch, platform] --- # LOGO.com Platform Help LOGO.com (**logo.com**, est. **2018**) is a **subscription AI logo maker + full brand-kit platform** — a peer in the budget logo cluster (**Hatchful / DesignEvo / Namecheap / LogoAI / Zoviz / Brandmark / Mojomox / Logomaster / Logomakerr / Looka**), but distinguished by a **recurring subscription** model (most cluster peers charge a **one-time** fee per logo). It's the **branding/logo step** for founders, indie makers, and small businesses who've locked a name — and the boundary matters: a **logo is downstream of a locked name, which is downstream of a validated idea**, so validate demand first (`/sales-idea-validation` → a real behavior test) and name it (`/sales-namelix`) before branding. **The one fact that trips everyone up — "free to download" ≠ "free vector."** LOGO.com markets *"free to create and download,"* and that's literally true: the **free tier does download a logo** (a **PNG**), and it comes with a **full commercial license** kept even after you cancel. But the free download is **PNG-only, one saved logo** — the **vector files (SVG/PDF) and the brand kit are paid**, on the **Brand Plan (~$12/mo or ~$96/yr)** or higher (best-effort). So if you need a **free scalable vector** for print, LOGO.com is not it — **Namecheap Logo Maker gives free SVG**; LOGO.com's vector is behind a **subscription**. **It is UI-only — there is NO public API** (no webhooks, Zapier/Make, or MCP). The "Creator Program" is a community route for designers to submit templates, **not an automation surface** — see Step 4. ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from LOGO.com?** - A) Make/customize a logo (business name → AI concepts, then edit icon/text/colors/layout) - B) Confirm what's **free** vs **paid** (the download/format gate) - C) Get a specific **format** — **SVG/PDF vector** (paid) or PNG (free) - D) Understand the **plans** (Free vs Brand Plan vs Brand Plan Plus) and the **subscription vs one-time** model - E) **Ownership / trademark** — can I legally use and own this mark - F) Integrate or automate ("API" / bulk generation / reseller — see Step 4) 2. **What will the logo be used for — digital/social, or print/large-format?** If print/signage, you need **vector** — on LOGO.com that means a **paid** plan (or use a free-vector peer). Skip-ahead: a *name* (not a logo) → `/sales-namelix`; the validate-before-building *method* or a branding-tool comparison → `/sales-idea-validation`; wider social/marketing creative → `/sales-canva` — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | Generating the **business name** itself (not the logo) | `/sales-namelix {question}` | | The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` | | Getting a **vector from a raster** logo / print-readiness in general | `/sales-idea-validation {question}` | | Wanting a **free** logo that also gives **free vector** (SVG) | `/sales-namecheap-logo-maker {question}` | | Building the wider **social/marketing creative** or a design system at scale | `/sales-canva {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`" Otherwise, answer LOGO.com–specific questions using Step 3. ## Step 3 — LOGO.com reference **Read `references/platform-guide.md`** for the full reference — the **name → AI concepts → in-browser editor** workflow and every module's automation tag; **exactly what "free" covers** (downloads a **PNG**, one logo, full commercial license) vs what's **paid** (vector **SVG/PDF** + brand kit on **Brand Plan / Brand Plan Plus**); the **subscription-vs-one-time** model that separates it from most cluster peers; the **plan matrix** (best-effort pricing, storage, AI image/writing credits); the **ownership vs trademark** picture; and the **no-public-API** reality (why the "Creator Program" isn't automation and what to use instead). Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance - **Lead with the free-vs-paid line, precisely.** LOGO.com's *"free to create and download"* is **true but partial**: the **free tier downloads a PNG** (one saved logo, **full commercial license**), but **vector (SVG/PDF) and the brand kit are paid** — on the **Brand Plan (~$12/mo or ~$96/yr)** or **Brand Plan Plus** (higher; price not published). Don't tell a user the free tier gives vector. **Flag all pricing as best-effort → verify at logo.com/pricing.** - **If they need FREE vector, send them to Namecheap.** The free peer that gives a **free scalable SVG** is **Namecheap Logo Maker** (`/sales-namecheap-logo-maker`) — Hatchful is free but **PNG-only**, and LOGO.com puts vector behind a **subscription**. For **print/signage/large-format** you need vector; a raster PNG pixelates when enlarged. - **Call out the subscription model — it's the differentiator.** Unlike DesignEvo / LogoAI / Logomaster / Logomakerr / Mojomox (**one-time** pay-per-logo), LOGO.com's paid plans are a **recurring subscription** (monthly/annual). The **commercial license and logo ownership are kept even after you cancel**, but the **brand-kit tooling, saved logos beyond your tier's cap, storage, and AI credits stop** when the subscription lapses. Weigh recurring cost vs a one-time peer if it's a single logo, and **tell users to download every file they need before cancelling.** - **Lock the name (and validate the idea) before you make a logo.** A logo is downstream: validate demand first (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* make the logo — never brand a name you might still change. - **"Full commercial license" ≠ a registered trademark — do your own clearance.** LOGO.com grants ownership/ commercial use on all plans (kept after cancellation), but a mark built from **shared templates + shared icons** can be **non-distinctive** and others can generate near-identical marks. Tell users to run a **USPTO/EUIPO** search + distinctiveness check in the right class, and to check the **domain + social handles**, before relying on the mark legally. - **There is NO public API — don't plan a pipeline or a reseller integration around it.** If asked to "use the LOGO.com API," generate logos in bulk from a script, or "white-label / resell" it: be precise — LOGO.com is a **human-in-the-loop UI tool** with **no REST endpoints, no webhooks, no Zapier/Make, no MCP**. Its **"Creator Program" is a route for designers to submit templates**, not a developer/automation program, and **no self-serve reseller or white-label API is documented** — don't assume one exists or invent endpoints. For programmatic logo/ image generation at volume, use an **image-generation service with a documented API**. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — plans, prices, and formats move; verify at logo.com/pricing.* - **"Free to download" is real but PNG-only.** The free tier downloads **one logo as a PNG** with a **full commercial license** — but **vector (SVG/PDF) and the brand kit are paid**. Don't conflate "free download" with "free vector." (Some older third-party reviews claim free SVG — the current pricing page says PNG-only; treat free as raster.) - **Vector = paid, and it's a subscription.** SVG/PDF come on the **Brand Plan (~$12/mo or ~$96/yr)** or **Brand Plan Plus**. This is a **recurring subscription**, unlike the one-time cluster peers — a real cost difference for a single logo. - **For a FREE vector, use Namecheap Logo Maker instead** — it downloads free **SVG + PNG**. Hatchful is also free but **PNG-only**. LOGO.com's free tier does not give vector. - **Ownership is kept after cancellation, but the tooling isn't.** The commercial license/ownership of a downloaded logo persists; the editor, saved-logo cap, storage, and AI credits are gated to an active subscription. - **Account required before download.** You must create a LOGO.com account to download even the free PNG. - **Annual price varies across sources.** Reported figures for the Brand Plan include ~$72, ~$96, and ~$120/yr, and the **Brand Plan Plus** price isn't published — always confirm live at logo.com/pricing. - **NO public API, webhooks, Zapier/Make, or MCP.** UI-only; logo generation can't be scripted. The **"Creator Program"** is template submission, **not** an automation/reseller API — don't assume a white-label program exists. - **"Full commercial license" ≠ a registered trademark.** Templates and icons are shared (non-distinctive); run a USPTO/EUIPO clearance and check the domain + handles. ## Related skills - `/sales-namelix` — Generate the business name first (a logo is the hand-off from the name) - `/sales-namecheap-logo-maker` — The **free peer that also gives free VECTOR (SVG)** — reach for it when the user wants a free scalable logo (LOGO.com's vector is paid/subscription) - `/sales-hatchful` — The other **free** logo maker (Shopify Logo Maker) — but **PNG-only, no vector**, and no paid tier; compare on "which free logo maker" - `/sales-designevo` — A **one-time** freemium template maker where **vector (SVG/PDF) is paid Plus-only** — compare subscription (logo.com) vs one-time-per-logo - `/sales-logoai` — Budget AI logo maker + Brand Center (**one-time** pay-to-download) — compare paid AI logo makers and pricing models - `/sales-logomaker` — LogoMaker.com: a **one-time** budget peer (Deluxe-owned; **no free download**, but **vector SVG in the base ~$40 package**) — compare one-time (LogoMaker) vs subscription (LOGO.com) - `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you brand; also covers the raster→vector / print-readiness problem) - `/sales-canva` — Once the logo's done, build the wider marketing/social creative and design system at scale - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: "Is LOGO.com really free, or is the free logo a trap?" **User says**: "LOGO.com says it's free to create and download. Is that real, or do I have to pay to actually use my logo?" **Skill does**: Confirms the **free tier does download** a logo — as a **PNG**, one saved logo, with a **full commercial license** kept even after cancellation. Then names the catch: **vector (SVG/PDF) and the brand kit are paid** (Brand Plan ~$12/mo or ~$96/yr; best-effort). Clarifies it's a **subscription**, not a one-time fee. If the user needs a **free vector**, points to **Namecheap Logo Maker**. Flags pricing as best-effort → logo.com/pricing. **Result**: The user knows exactly what's free (a PNG they own) vs paid (vector + kit) and picks the right tool. ### Example 2: "I need an SVG for my printer — does the free plan include it?" (formats / references) **User says**: "My printer needs a vector SVG. Can I get that from LOGO.com for free?" **Skill does**: Explains the **free plan is PNG-only** — **SVG/PDF are paid** (Brand Plan / Brand Plan Plus). Because it's a **subscription**, weighs it against a **free-vector** option (**Namecheap**, free SVG) or a **one-time** vector peer (DesignEvo **Plus**). Notes a raster PNG pixelates at large sizes, so for print you genuinely need vector. Notes ownership ≠ trademark → run a USPTO/EUIPO clearance. **Result**: The user avoids assuming the free plan gives vector and chooses free-vector-elsewhere or pays knowingly. ### Example 3: "Can I use the LOGO.com API to generate or resell logos in bulk?" (developer/automation) **User says**: "How do I call the LOGO.com API to auto-generate 200 client logos, and is there a white-label/reseller program?" **Skill does**: States LOGO.com has **no public API** — it's a **UI tool** with **no REST endpoints, webhooks, Zapier/Make, or MCP** — so logo generation **cannot be scripted**. Clarifies the **"Creator Program" is template submission, not automation**, and **no self-serve reseller/white-label API is documented** — doesn't invent one. Suggests an **image-generation service with a documented API** for programmatic/bulk logo generation. **Result**: The user avoids building on a nonexistent API/reseller program and picks a workable path. ## Troubleshooting ### "It let me download for free but I only got a PNG — where's my SVG?" **Symptom**: You downloaded a free logo but it's a raster PNG, not a vector file. **Cause**: The **free tier is PNG-only**. **Vector (SVG/PDF)** is on the **paid Brand Plan / Brand Plan Plus** — and those are a **subscription**, not a one-time unlock. **Solution**: If you need free vector, use **Namecheap Logo Maker** (free SVG). Otherwise subscribe to a LOGO.com paid plan, or use a **one-time** vector peer (DesignEvo Plus). Confirm current plans at logo.com/pricing. ### "If I cancel my subscription, do I lose my logo?" **Symptom**: Unsure whether the logo/commercial rights survive cancelling. **Cause**: LOGO.com grants a **full commercial license and ownership** of a downloaded logo, **kept even after cancellation** — but the **editor, saved-logo cap, storage, and AI credits** require an **active subscription**. **Solution**: **Download all the files you need** (and any brand-kit assets) **before cancelling**. You keep and can use the downloaded logo; you just lose the tooling and re-editing. ### "Is LOGO.com's free logo safe to use commercially / can I trademark it?" **Symptom**: Unsure whether a free logo can be used commercially and legally protected. **Cause**: Commercial use is granted on **all plans (including free)**, but **ownership ≠ a registered trademark** — templates/icons are shared and can be **non-distinctive**. **Solution**: You can use it commercially; to *protect* it, run a **USPTO/EUIPO** search + distinctiveness check in the right class and confirm the **domain + social handles** are available. ### "Is there an API to generate logos in bulk, or a reseller program?" **Symptom**: Can't find LOGO.com API docs or a white-label/reseller portal. **Cause**: LOGO.com is **UI-only** — **no REST endpoints, webhooks, Zapier/Make, or MCP**. The **"Creator Program"** is for designers to submit templates, **not** automation, and **no self-serve reseller/white-label API is documented**. **Solution**: Don't build a bulk-generation or reseller pipeline on it. For programmatic logo/image generation, use an **image-generation service with a documented API**. Reserve LOGO.com for interactive, one-off logos.