--- name: sales-logocrafter description: "LogoCrafter (logocrafter.app) platform help — a budget AI logo maker on iOS, Android, and web that turns a brand description into logo concepts you customize by color/font/style. Distinctive in the budget logo cluster for CREDIT-METERED pay-per-action billing: no subscription, 3 free credits on install, then buy credit packs (one-time, never expire) where each action costs credits — generate 1, edit 1, 3 mockups 1, and VECTOR conversion 3. Default export is high-res transparent PNG; vector SVG is a PAID per-action conversion, NOT free ('vector-quality' marketing is not a free SVG — for free vector use /sales-namecheap-logo-maker). Full commercial license, but ownership is not a registered trademark. Use for the credit model, what's free vs paid, PNG vs vector, pricing, commercial rights, or whether it has an API — it is UI-only, NO public API/webhooks/Zapier/MCP. Do NOT use to generate the business name (use /sales-namelix) or to compare/validate branding tools (use /sales-idea-validation)." argument-hint: "[describe what you need help with in LogoCrafter]" license: MIT version: 1.0.0 tags: [sales, branding, pre-launch, platform] --- # LogoCrafter Platform Help LogoCrafter (**logocrafter.app**) is a **budget AI logo maker** that runs on **iOS, Android, and web**: you describe your brand (name, industry, product), the AI generates logo concepts, and you customize color, font, style, and layout before downloading. It's the **branding/logo step** for solo founders, small-business owners, freelancers, Etsy sellers, and creators who've locked a name and want a cheap logo fast. It's a direct peer of the budget logo cluster (**Hatchful / LOGO.com / DesignEvo / Mojomox / LogoAI / Namecheap / Looka**), but two facts frame every answer and set it apart: **(1) It's CREDIT-METERED pay-per-action — not free-download, not one-time-per-package, not a subscription.** The app is free to install and you get **3 free credits** to try it; after that, every action spends credits and you buy credit packs (**one-time purchases, never expire — no subscription**). This is the only *metered* model in the cluster. **(2) The default export is high-res transparent PNG; VECTOR (SVG) is a separate PAID conversion that costs 3 credits** — the "vector-quality" marketing does **not** mean you get a free SVG. It is **UI-only — there is NO public API** (see Step 4). ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from LogoCrafter?** - A) Make/customize a logo (industry, style, fonts, colors, layout) - B) Understand the **credit model** — what's free, what each action costs, how packs are priced - C) Understand the **download** — PNG vs vector, is vector free, commercial rights - D) You need **vector / print-scalable** output and want to know the real cost (it's a paid conversion — see Step 4) - E) Integrate or automate ("API" / bulk generation — see Step 4) 2. **What will the logo be used for — digital/social, or print/large-format?** This decides whether PNG is enough or you'll need the paid **vector conversion** (or a free-vector peer). See Step 3/4. Skip-ahead: a *name* (not a logo) → `/sales-namelix`; the validate-before-building *method* or a branding-tool comparison → `/sales-idea-validation`; wider social/marketing creative → `/sales-canva` — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | Generating the **business name** itself (not the logo) | `/sales-namelix {question}` | | The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` | | A genuinely **free vector SVG** (LogoCrafter's vector is a paid 3-credit conversion) | `/sales-namecheap-logo-maker {question}` | | A **free PNG** logo with no paywall at all | `/sales-hatchful {question}` | | Building the wider **social/marketing creative** or a design system at scale | `/sales-canva {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`" Otherwise, answer LogoCrafter-specific questions using Step 3. ## Step 3 — LogoCrafter platform reference **Read `references/platform-guide.md`** for the full reference — the describe → generate → customize → spend-a- credit-to-download workflow and every module's automation tag; the **complete credit-consumption table** (3 free credits on install; generate 1 / edit 1 / 3 mockups 1 / **vector conversion 3**) and the **credit-pack pricing** (web packs vs mobile in-app packs, which differ); the **free-vs-paid boundary** (browsing/preview free, the 3 starter credits are the only free usable output, then pay-per-action); the **PNG-default / vector-is-a-paid- conversion** reality and what the "vector-quality" marketing actually means; the **commercial-license** terms and their trademark limits; the **no-refund-on-credits** policy; and the **no-public-API** reality (why generation can't be scripted and what to use instead). Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance *Flag all pricing/credit/format details as best-effort and tell the user to confirm current terms in-app or at logocrafter.app — the live product pages, pricing page, and comparison pages disagree on formats and prices.* - **Set the credit model straight first: it's pay-per-action, not free and not a subscription.** LogoCrafter is free to install and gives **3 free credits** to try. After that, **every action costs credits**: generating a logo = **1**, editing a logo = **1**, a set of 3 mockups = **1**, and **converting a logo to vector = 3**. You buy credits in **one-time packs that never expire** — there is **no subscription**. Browsing/previewing designs is free, but the 3 starter credits are the **only free usable output**; beyond them, you pay for each action. - **Vector (SVG) is a PAID conversion — the "vector-quality" wording is not a free SVG. Flag this before anyone commits.** The default download is **high-resolution PNG with a transparent background**. The pricing/marketing pages call the logos "vector-quality," but the **terms show vector conversion is a separate action costing 3 credits** — so a scalable SVG is **paid and per-logo**, not the free default. If the user needs vector: (a) pay the 3-credit conversion in LogoCrafter, or (b) if they want **free** vector, use `/sales-namecheap-logo-maker` (free SVG), or (c) vectorize a PNG by tracing it to SVG (lossy, rarely production-clean). Don't let anyone assume the free/cheap PNG is already a vector file. - **Pricing is best-effort and differs between web and mobile — quote both, verify live.** Reported **web credit packs**: Starter ~**$29.99 / 100 credits** (~$0.30/credit), Creator ~**$49.99 / 250 credits** (~$0.20), Studio ~**$79.99 / 500 credits** (~$0.16). Reported **mobile in-app packs** (Apple/Google tiers): ~€2.99 / €7.99 / €14.99 / €24.99 — a **different, smaller scale** than the web packs. Tell the user the two don't match and to check the current in-app prices before buying. - **Credits are non-refundable once added.** Reported policy: **no refunds once credits are added to your account**, except where required by law. Credits never expire, so the practical advice is to **buy the smallest pack that covers the job** (a few generations + one vector conversion) rather than the biggest, since you can't get money back on unused credits. - **Lock the name (and validate the idea) before you spend credits on a logo.** A logo is downstream: validate demand first (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* brand — never pay to brand a name you might still change. Use the **3 free credits** as the low-cost first pass before buying anything. - **The logo is yours to use commercially, but ownership ≠ a registered trademark — do your own clearance.** LogoCrafter grants a **full commercial license** on the logos you create, but a commercial license is **not** a registered trademark: AI-generated marks can be **non-distinctive**, and others can generate near-identical logos. Tell users to run a **USPTO/EUIPO** search + distinctiveness check, a **reverse-image search** on the chosen mark, and to grab the domain + social handles before relying on it legally. - **There is NO public API — don't plan a pipeline around it.** If asked to "use the LogoCrafter API" or generate logos in bulk from a script, be precise: it's a **UI-only** mobile + web app — **no REST endpoints, no webhooks, no Zapier/Make, no MCP** — so generation **cannot be scripted**. For programmatic logo/image generation at volume, use an **image-generation service with a documented API** and vectorize downstream. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — features, credits, tiers, and terms move; verify at logocrafter.app.* - **It's credit-metered pay-per-action, not free and not a subscription.** Free to install + **3 free credits**; then generate = 1, edit = 1, 3 mockups = 1, **vector = 3**. Credits are one-time packs that **never expire**. - **Vector (SVG) is a PAID conversion (3 credits) — "vector-quality" ≠ a free SVG.** Default download is high-res transparent **PNG**. Need free vector → use `/sales-namecheap-logo-maker` instead. - **Web and mobile pricing don't match.** Web packs (~$29.99/$49.99/$79.99 for 100/250/500 credits) vs mobile in-app packs (~€2.99–€24.99). Treat both as best-effort and confirm the in-app price before buying. - **No refunds once credits are added** (except where required by law). Credits don't expire → buy the smallest pack that covers the job. - **Sources conflict on formats.** The homepage/App Store say PNG-only; the comparison/marketing pages claim "SVG included" — the terms page (vector = a 3-credit conversion) is the reconciling source. Trust the credit cost, not the marketing copy. - **Commercial license ≠ trademark.** AI marks can be non-distinctive and others can generate look-alikes — run USPTO/EUIPO clearance + a reverse-image search before relying on the mark. - **There is NO public API, webhooks, Zapier/Make, or MCP.** UI-only (mobile + web); generation can't be scripted. For volume, use an image-generation API and vectorize downstream. - **Namesake caution.** LogoCrafter (logocrafter.app) is distinct from LogoMaker.com (`/sales-logomaker`), LogoMakr (`/sales-logomakr`), and Logomakerr.ai (`/sales-logomakerr`) — don't conflate their pricing or APIs. ## Related skills - `/sales-namelix` — Generate the business name first (a logo is the hand-off from the name) - `/sales-namecheap-logo-maker` — The go-to when you need **free vector SVG** (LogoCrafter's vector is a paid 3-credit conversion) - `/sales-hatchful` — The one **genuinely free** peer (free full-res PNG, no paywall) — compare when you want a free logo with no credits - `/sales-logo-com` — A **subscription** AI logo + brand-kit platform (free PNG tier, paid vector) — compare credit-metered vs subscription billing - `/sales-designevo` — A freemium template-based peer whose free tier downloads a credited low-res PNG and whose top tier exports vector — compare cheap logo makers - `/sales-mojomox` — Typography-first budget peer that exports vector SVG (one-time Brand Kit or subscription) — compare if you need a full brand kit with vector - `/sales-logoai` — Budget AI logo maker + Brand Center (PNG + vector) — compare another AI generator - `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you brand) - `/sales-canva` — Once the logo's done, build the wider marketing/social creative and design system at scale - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: "Is LogoCrafter free, and what do the credits actually pay for?" **User says**: "I downloaded LogoCrafter and it says free — but do I have to pay? What do credits do?" **Skill does**: Explains the **credit-metered pay-per-action** model: free to install with **3 free credits** to try, then **each action costs credits** — generate = 1, edit = 1, 3 mockups = 1, **vector conversion = 3**. Notes credits are **one-time packs that never expire** (no subscription), that browsing is free but the 3 starter credits are the only free usable output, and that credits are **non-refundable** once added — so buy the smallest pack that covers the job. Flags pricing as best-effort. **Result**: The user understands exactly when they'll be charged and buys only what they need. ### Example 2: "I need a vector SVG for my printer — does LogoCrafter give me one?" (limitation) **User says**: "My printer needs a vector SVG. LogoCrafter says 'vector-quality' — do I already have a vector file?" **Skill does**: Clarifies that "vector-quality" is **marketing** — the default download is **high-res PNG**, and a real **SVG is a separate PAID conversion costing 3 credits**. Gives the paths: (a) pay the 3-credit vector conversion in LogoCrafter, (b) for **free** vector use `/sales-namecheap-logo-maker`, or (c) vectorize the PNG by tracing it to SVG (lossy). Recommends (a) or (b) for anything going to print. **Result**: The user stops assuming the PNG is a vector and picks a real path to a scalable file. ### Example 3: "Can I use the LogoCrafter API to generate logos in bulk?" (developer/automation) **User says**: "How do I hit the LogoCrafter API to auto-generate logos for 50 brands from a script?" **Skill does**: States LogoCrafter has **no public API** — it's a **UI-only** mobile + web app with **no REST endpoints, webhooks, Zapier/Make, or MCP** — so generation **cannot be scripted**. Suggests an **image-generation service with a documented API** for programmatic logo generation at volume, and vectorizing downstream. Does not invent endpoints. **Result**: The user avoids building on a nonexistent API and picks a workable path. ## Troubleshooting ### "It said free but now it wants credits — am I being charged?" **Symptom**: Making/previewing a logo was free, but downloading or exporting asks to spend credits. **Cause**: LogoCrafter is **credit-metered pay-per-action**. The 3 free install credits cover a few actions; after that, **generate/edit/mockups/vector each consume credits** and you buy more in one-time packs. **Solution**: Check your credit balance; buy the **smallest pack** that covers the remaining actions (credits never expire, but are **non-refundable**). Confirm current per-action costs in-app. ### "There's no SVG in my download — where's the vector file?" **Symptom**: The download is a PNG; no SVG despite the "vector-quality" wording. **Cause**: The default export is **PNG**; **vector is a separate paid conversion (3 credits)**, not the default. **Solution**: Run the **vector conversion** (spends 3 credits) for an SVG, or for **free** vector use `/sales-namecheap-logo-maker`. Trace the PNG to SVG only as a lossy last resort. ### "Is there an API to generate logos in bulk?" **Symptom**: Can't find API docs to script logo creation. **Cause**: LogoCrafter is **UI-only** — no REST endpoints, webhooks, Zapier/Make, or MCP. **Solution**: Don't build a bulk-generation pipeline on it. For programmatic logo/image generation, use an **image-generation service with a documented API** and vectorize downstream. Reserve LogoCrafter for interactive, one-off logos.