---
name: sales-logology
description: "Logology (logology.co) platform help — a STRATEGY-LED budget logo maker for founders: it opens with an 11-question BRAND PERSONALITY TEST, then matches you to pre-made 'logo proposals' (500+ original in-house designs, not shared icons), and you PAY ONLY AFTER you pick (no signup to start). A budget logo cluster peer (Looka/Brandmark/LogoAI/Mojomox/DesignEvo) but questionnaire-first, not instant-AI-from-a-name. ONE-TIME (NOT subscription): Start = PNG-only non-exclusive pre-made mark / Grow adds source-vector files / Establish = custom human-designed logo + exclusive rights. VECTOR is a tier upgrade (free vector via /sales-namecheap-logo-maker; free PNG via /sales-hatchful); cheap tiers give a shared non-exclusive mark, and a license is not a trademark. UI-only, NO public API/webhooks/Zapier/MCP. Use for the personality-test workflow, tiers, formats, vector, ownership, or the API question. Do NOT use to generate a business name (use /sales-namelix) or compare branding tools first (use /sales-idea-validation)."
argument-hint: "[describe what you need help with in Logology]"
license: MIT
version: 1.0.0
tags: [sales, branding, pre-launch, platform]
---

# Logology Platform Help

Logology (**logology.co**) is a **strategy-led budget logo maker** aimed at **startup founders** who want a
professional brand identity fast. Unlike the "type your name → instant AI concepts" peers, Logology **opens with an
11-question brand personality test** (to determine your brand values and marketing voice), **then matches you to
pre-made "logo proposals"** — curated from **500+ original designs crafted in-house by its art director** (not a
shared icon/clip-art database) — that reflect those values. You pick a favorite, adjust colors and fonts, and
**pay only after you've chosen** (no signup to start). It's the **branding/logo step** for founders, indie makers,
and small businesses. It's a peer of the budget logo cluster (**Looka / Brandmark / LogoAI / Mojomox / DesignEvo /
Namecheap**), but two facts frame every answer and set it apart:

**(1) It's QUESTIONNAIRE-FIRST and STRATEGY-LED — not name→instant-AI, not a template library.** The flow is
**brand personality test (11 questions) → matched pre-made proposals → customize → pay-after-you-pick**. There's no
"type your name and get AI concepts in seconds" (that's `/sales-logocrafter` / `/sales-logoai` / `/sales-brandmark`)
and no blank template grid to fill (`/sales-hatchful` / `/sales-designevo`). Great if you want the tool to *reason
about your brand* before showing marks; the wrong tool if you just want instant machine output.
**(2) ONE-TIME pricing, and VECTOR/EXCLUSIVITY are TIER UPGRADES.** Three one-time tiers (**no subscription**):
**Start ~$69** = **PNG only** on a **non-exclusive pre-made** mark; **Grow ~$119** adds **source/vector files** +
color/layout variations; **Establish ~$799** is a **custom logo designed for you** with **exclusive rights +
full copyright transfer** + a brand-definition call. So the cheap tiers give a **shared, non-exclusive** design and
**PNG-only vector-less** output — vector and true ownership cost more. It is **UI-only — there is NO public API**
(see Step 4).

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Ask only what you can't infer:

1. **What do you want from Logology?**
   - A) Understand the **brand personality test → matched proposals** workflow (is this the right kind of tool?)
   - B) Choose a **tier** (Start vs Grow vs Establish — what each includes, one-time)
   - C) Understand the **download / formats** — PNG vs source/vector files, and which tier unlocks vector
   - D) **Ownership / exclusivity** — is my mark unique, do I own it, is it a trademark?
   - E) Integrate or automate ("API" / bulk generation — see Step 4)
2. **Have you validated the idea and locked the name yet?** A logo is downstream — if not, route out (Step 2).

Skip-ahead: a *name* (not a logo) → `/sales-namelix`; the validate-before-building *method* or a branding-tool
comparison → `/sales-idea-validation`; wider social/marketing creative → `/sales-canva` — route in Step 2.

## Step 2 — Route or answer directly

| If the user's question is about… | Route to |
|---|---|
| **Instant AI-generated** logo concepts from your name (not a questionnaire flow) | `/sales-logocrafter {question}` or `/sales-logoai {question}` |
| A **template-based** logo maker (pick + fill a template) | `/sales-hatchful {question}` or `/sales-designevo {question}` |
| A genuinely **free** logo — **free vector SVG** or **free PNG** | `/sales-namecheap-logo-maker {question}` (SVG) or `/sales-hatchful {question}` (PNG) |
| Generating the **business name** itself (not the logo) | `/sales-namelix {question}` |
| The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` |
| Building the wider **social/marketing creative** or a design system at scale | `/sales-canva {question}` |

When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`"

Otherwise, answer Logology-specific questions using Step 3.

## Step 3 — Logology platform reference

**Read `references/platform-guide.md`** for the full reference — the **brand-personality-test → matched-proposals →
customize → pay-after-you-pick** workflow and every module's automation tag; the **three one-time tiers**
(Start/Grow/Establish) with exactly what each includes (**PNG-only vs source/vector files vs custom + exclusive
rights**) and the **brand-guidelines add-on**; the **pre-made-vs-custom / exclusivity** split (why Start/Grow marks
are **non-exclusive** and only Establish is unique to you); the **file-format reality** (PNG at the cheap tier,
**vector is a tier upgrade** — and where to get free vector instead); the **original-in-house-art** point (designs
are crafted in-house, not a shared icon database — but a matched pre-made mark is still reusable by others until
you go custom); the **ownership/originality/trademark** caveats and the clearance workflow; and the
**no-public-API** reality (why generation can't be scripted and what to use instead).

Answer using only the relevant section — don't dump the full reference.

## Step 4 — Actionable guidance

*Flag all pricing/format details as best-effort and tell the user to confirm current terms at logology.co — tier
names, prices, exact formats, and the brand-guidelines add-on price have moved and third-party listings disagree.*

- **Set expectations first: it's a strategy-led, questionnaire-driven matcher — not instant AI, not templates.**
  Logology has you take an **11-question brand personality test**, then **matches you to pre-made proposals** that
  fit your values; you customize colors/fonts and download. If the user actually wants **instant AI concepts from a
  name**, route to `/sales-logocrafter` / `/sales-logoai`; if they want a **template library**, route to
  `/sales-hatchful` / `/sales-designevo`. Don't oversell Logology as a from-scratch AI generator.
- **Spell out the three ONE-TIME tiers — and that they escalate on formats AND exclusivity.** **Start ~$69** =
  **PNG only**, basic brand guidelines, a **non-exclusive pre-made** mark (lifetime use & modification license).
  **Grow ~$119** = adds **source/vector files** + **12 color/layout variations** (still a pre-made mark).
  **Establish ~$799** = a **custom logo made just for you**, **lifetime exclusive rights + full copyright
  transfer**, and a **1-hour brand-definition call**. Payment is **one-time, not a subscription**, and you **pay
  only after you pick a logo** (post-selection payment, no signup to start). A **full brand-guidelines** document
  is an **optional add-on (reported from ~$599)**.
- **Vector is a tier upgrade — the cheap tier is PNG-only.** At **Start (~$69)** you get **PNG only** (no scalable
  vector); **source/vector files** begin at **Grow (~$119)**. If the user needs a print-scalable vector on a budget
  or for free, that's a mismatch — route to `/sales-namecheap-logo-maker` (**free vector SVG**); for a free PNG,
  `/sales-hatchful`. Don't imply the $69 tier includes vector.
- **Exclusivity matters: Start/Grow marks are pre-made and NON-EXCLUSIVE.** The library is **original in-house art**
  (a plus vs shared-icon tools like Namecheap/LogoMakr), but a **matched pre-made proposal can be selected by
  another customer too** — it isn't unique to you until you buy **Establish (~$799)**, which is custom + exclusive +
  copyright transfer. If a user needs a **one-of-a-kind, owned-outright** mark, point them at Establish (or a
  done-for-you human service like `/sales-logonerds` / `/sales-logodesign-net`'s custom lane).
- **Lock the name (and validate the idea) before you brand.** A logo is downstream: validate demand first
  (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* brand — never pay for a mark for a name
  you might still change. Logology's **free-to-start, pay-after-you-pick** flow is a low-commitment first pass.
- **A commercial license is not a registered trademark — do your own clearance.** Even the exclusive Establish tier
  grants **rights/copyright**, not a **registered trademark**. And a matched pre-made mark can be **non-distinctive**
  (others may hold similar marks). Before building a brand on it, run a **USPTO/EUIPO** search + distinctiveness
  check in the right class, a **reverse-image search** on the mark, and grab the **domain + social handles**.
- **There is NO public API — don't plan a pipeline around it.** If asked to "use the Logology API" or generate
  logos in bulk from a script, be precise: it's a **UI-only** web tool — **no REST endpoints, no webhooks, no
  Zapier/Make, no MCP** — so the personality-test flow and downloads **cannot be scripted**. For programmatic or
  bulk logo/image generation, use an **image-generation service with a documented API** and vectorize downstream.

If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date.

## Gotchas

*Best-effort from research (2026-07) — tiers, prices, formats, and the brand-guidelines add-on move; verify at
logology.co. Third-party listings and the homepage have disagreed on exact tier contents.*

- **Questionnaire-first, not instant-AI or templates.** The flow is an **11-question brand personality test →
  matched pre-made proposals → customize → download**. Want instant AI from a name → `/sales-logocrafter` /
  `/sales-logoai`; want a template to fill → `/sales-hatchful` / `/sales-designevo`.
- **ONE-TIME pricing, not a subscription.** Three one-time tiers (**Start ~$69 / Grow ~$119 / Establish ~$799**),
  and you **pay only after you pick a logo** (post-selection payment, no signup to start).
- **The cheap tier is PNG-only — vector is a tier upgrade.** **Start (~$69) = PNG only**; **source/vector files**
  start at **Grow (~$119)**. For **free vector** use `/sales-namecheap-logo-maker`; for a **free PNG** use
  `/sales-hatchful`.
- **Start/Grow marks are PRE-MADE and NON-EXCLUSIVE.** The art is **original in-house** (not a shared icon
  catalog), but a matched proposal isn't unique to you — only **Establish (~$799)** is custom + **exclusive rights
  + copyright transfer**.
- **Brand guidelines are light by default; the full brand book is an add-on (reported from ~$599)** — not a full
  multi-asset brand kit like Looka/LogoAI ship.
- **A license is not a registered trademark.** Even Establish's exclusive rights ≠ a trademark; a pre-made mark can
  be non-distinctive → run **USPTO/EUIPO** clearance + a **reverse-image search** before building a brand on it.
- **There is NO public API, webhooks, Zapier/Make, or MCP.** UI-only web tool; generation can't be scripted.

## Related skills

- `/sales-logocrafter` — When you'd rather have **instant AI generate** logo concepts from your name (credit-metered) than take a questionnaire
- `/sales-logoai` — Budget **AI** logo maker + Brand Center — compare questionnaire-matched vs instant-AI concepts
- `/sales-mojomox` — A **typography-first, editor-first** budget peer — compare "design it yourself" vs "answer a quiz and get matched"
- `/sales-namecheap-logo-maker` — A genuinely **free** logo maker that gives **free vector SVG** — the free-vector route Logology's cheap tier lacks
- `/sales-hatchful` — A genuinely **free** logo maker (free full-res **PNG**) — the free-PNG route
- `/sales-logodesign-net` — A DIY maker **plus** a done-for-you **human** custom-design service — compare with Logology's custom Establish tier
- `/sales-logonerds` — A **done-for-you human** logo service — compare with a custom, exclusive Establish mark
- `/sales-namelix` — Generate the business name first (a logo is the hand-off from the name)
- `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you brand)
- `/sales-canva` — Once the logo's done, build the wider marketing/social creative and design system at scale
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code`

## Examples

### Example 1: "How does Logology work — does it just spit out a logo from my name?"
**User says**: "Everyone says Logology is different — does it generate a logo from my company name like the AI ones?"
**Skill does**: Explains Logology is **questionnaire-first / strategy-led** — you take an **11-question brand
personality test**, and it **matches you to pre-made proposals** (500+ original in-house designs) that reflect your
brand values, which you then customize and **pay for only after picking**. If they'd rather have concepts
**generated for them**, routes them to an **instant-AI generator** (`/sales-logocrafter`, `/sales-logoai`) **or** a
**template library** (`/sales-hatchful`, `/sales-designevo`) so they pick the right kind of tool.
**Result**: The user picks the right tool for whether they want a strategy-led match or instant machine output.

### Example 2: "Which Logology tier do I need for a scalable vector file I fully own?"
**User says**: "I need a vector logo I own outright for signage. Is the $69 plan enough?"
**Skill does**: Explains the tiers are **one-time** and escalate on **both formats and exclusivity**: **Start
(~$69) = PNG only, non-exclusive** pre-made mark; **Grow (~$119)** adds **source/vector files** (still pre-made);
**Establish (~$799)** is **custom + exclusive rights + copyright transfer**. So $69 is **not** enough — for a vector
they own uniquely they need **Establish** (or accept Grow's vector on a non-exclusive mark). Notes a **license ≠
trademark** and to run clearance, and if they want free vector instead, routes to `/sales-namecheap-logo-maker`.
**Result**: The user matches tier to their real need (vector + true ownership) instead of underbuying.

### Example 3: "Can I hit the Logology API to generate logos in bulk?" (developer/automation)
**User says**: "How do I call the Logology API to auto-generate marks for 30 brands from a script?"
**Skill does**: States Logology has **no public API** — it's a **UI-only** web tool with **no REST endpoints,
webhooks, Zapier/Make, or MCP** — and the personality-test flow **cannot be scripted**. Suggests an
**image-generation service with a documented API** for programmatic logo generation at volume, and vectorizing
downstream. Does not invent endpoints.
**Result**: The user avoids building on a nonexistent API and picks a workable path.

## Troubleshooting

### "Is my $69 Logology logo unique to me?"
**Symptom**: The user assumes the cheap tier gives a one-of-a-kind, owned-outright mark.
**Cause**: **Start (~$69)** and **Grow (~$119)** deliver a **pre-made proposal** matched from the shared library —
it's **non-exclusive** (another customer could select the same base design) and grants a use/modification license,
not exclusivity.
**Solution**: If uniqueness matters, buy **Establish (~$799)** — a **custom logo + exclusive rights + copyright
transfer** — or use a done-for-you human service (`/sales-logonerds`, `/sales-logodesign-net`'s custom lane). Either
way, a license ≠ a registered trademark → run **USPTO/EUIPO** clearance + a reverse-image search.

### "I only got a PNG — where's my vector file?"
**Symptom**: The user downloaded from the cheapest tier and has no scalable vector.
**Cause**: **Start (~$69) is PNG-only**; **source/vector files start at Grow (~$119)**.
**Solution**: Upgrade to **Grow** (or higher) for source/vector files, or — if they want vector for free — use
`/sales-namecheap-logo-maker` (**free vector SVG**). Confirm the exact formats per tier at logology.co, as listings
disagree.