--- name: sales-looka description: "Looka (looka.com, formerly Logojoy) platform help — the most-named AI logo maker + full Brand Kit in the budget logo cluster: business name + industry -> ~40 AI logo concepts -> customize -> pay to download. TWO PRICING MODELS UNDER ONE ROOF: the logo packages are ONE-TIME (Basic / Premium) but the Brand Kit and Brand Kit+Web are ANNUAL SUBSCRIPTIONS (unlimited edits + 300+ templates; Web adds a site builder). THE BASIC TIER IS A TRAP — one non-transparent PNG, no vector; Premium is the first tier with transparent PNG + SVG/EPS/PDF + ownership. VECTOR + transparency are the paid upgrade (free vector SVG via /sales-namecheap-logo-maker; free PNG via /sales-hatchful); a commercial license is not a trademark. UI-only, NO public API/webhooks/Zapier/MCP (not Looker BI). Use for the workflow, tiers, formats/vector, the one-time-vs-subscription split, ownership, or the API question. Do NOT use to generate a business name (use /sales-namelix) or compare branding tools first (use /sales-idea-validation)." argument-hint: "[describe what you need help with in Looka]" license: MIT version: 1.0.0 tags: [sales, branding, pre-launch, platform] --- # Looka Platform Help Looka (**looka.com**, formerly **Logojoy**) is an **AI logo maker + full Brand Kit** platform and the **most-named peer across the budget logo cluster** — nearly every sibling (`/sales-logoai`, `/sales-brandmark`, `/sales-logomaster`, `/sales-mojomox`, `/sales-logology`) positions against it. The flow is the cluster staple: enter a **business name + industry**, pick colors/styles, and Looka **generates ~40 AI logo concepts in under a minute**; you customize icons/fonts/colors/layout in an editor (with live mockups on business cards, storefronts, packaging) and **pay only to download**. It's the **branding/logo step** for consumer brands, small businesses, solo founders, and budget-conscious entrepreneurs who've locked a name. Two facts frame every answer and set it apart from the pack: **(1) TWO PRICING MODELS UNDER ONE ROOF — one-time logo packages AND an annual Brand Kit subscription.** The **logo packages are ONE-TIME** (Basic ~$20, Premium ~$65 — buy once, own the files), but the **Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are ANNUAL SUBSCRIPTIONS** that add **unlimited logo edits** and **300+ branded asset templates** (business cards, social kit, email signatures, letterhead, brand guidelines) — the Web tier adds a basic **website builder**. This mixed model is the cluster's structural oddity: cancel the subscription and you **lose the ongoing editing + template access** (you keep any logo files you already downloaded, and their commercial license). It is **UI-only — NO public API** (see Step 4). **(2) THE $20 BASIC IS A TRAP — VECTOR + TRANSPARENCY are the PAID upgrade.** **Basic (~$20)** delivers a **single 1000×1000 PNG with a colored background — no transparency, no vector files** — effectively not production-usable. **Premium (~$65)** is the first tier with a **transparent PNG + SVG + EPS + PDF, all color variants, and full commercial ownership** — the real minimum viable purchase. For a **free vector SVG** use `/sales-namecheap-logo-maker`; for a **free PNG** use `/sales-hatchful`. ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated platform knowledge. Ask only what you can't infer: 1. **What do you want from Looka?** - A) Understand the **name → AI concepts → customize → pay-to-download** workflow (is this the right tool?) - B) Choose what to buy — **one-time logo package (Basic/Premium) vs the annual Brand Kit subscription** - C) Understand the **download / formats** — PNG vs transparent PNG + SVG/EPS/PDF, and which tier unlocks vector - D) **Ownership** — do I own the mark, is it unique, is it a trademark? - E) Integrate or automate ("API" / bulk generation — see Step 4) 2. **Have you validated the idea and locked the name yet?** A logo is downstream — if not, route out (Step 2). Skip-ahead: a *name* (not a logo) → `/sales-namelix`; the validate-before-building *method* or a branding-tool comparison → `/sales-idea-validation`; wider social/marketing creative → `/sales-canva` — route in Step 2. ## Step 2 — Route or answer directly | If the user's question is about… | Route to | |---|---| | A genuinely **free** logo — **free vector SVG** or **free PNG** | `/sales-namecheap-logo-maker` (SVG) or `/sales-hatchful` (PNG) | | A **questionnaire-first / strategy-led** logo maker (brand test → matched proposals) | `/sales-logology {question}` | | Other **budget AI** logo makers to compare against Looka | `/sales-logoai {question}` or `/sales-brandmark {question}` | | Generating the **business name** itself (not the logo) | `/sales-namelix {question}` | | The validate-before-building **method**, or comparing branding/logo tools across the market | `/sales-idea-validation {question}` | | Building the wider **social/marketing creative** or a design system at scale | `/sales-canva {question}` | When routing, give the exact command: "This is a {domain} question — run: `/sales-namelix {original question}`" Otherwise, answer Looka-specific questions using Step 3. ## Step 3 — Looka platform reference **Read `references/platform-guide.md`** for the full reference — the **name → ~40 AI concepts → customize → pay-to-download** workflow and every module's automation tag; the **mixed pricing model** (one-time Basic/Premium logo packages **vs** the annual Brand Kit / Brand Kit + Web subscriptions) with exactly what each includes and the **cancel-and-lose-editing** consequence; the **file-format reality** (Basic = one non-transparent PNG; Premium = transparent PNG + SVG/EPS/PDF — **vector + transparency are the paid upgrade**, and where to get free vector instead); the **Brand Kit** contents (300+ templates + website builder on the Web tier); the **ownership/originality/trademark** caveats and the clearance workflow; and the **no-public-API** reality (why the "integrations"/partnerships aren't automation, the **Looka-vs-Looker** name collision, and what to use instead). Answer using only the relevant section — don't dump the full reference. ## Step 4 — Actionable guidance *Flag all pricing/format details as best-effort and tell the user to confirm current terms at looka.com — tier names, prices, and exact formats move and third-party listings disagree.* - **Set expectations first: it's instant AI-from-a-name, pay-to-download.** Enter a **name + industry**, Looka generates **~40 concepts in under a minute**, you customize icons/fonts/colors/layout, and **pay only to download**. If the user wants a tool that **reasons about the brand first** (a personality quiz → matched proposals), route to `/sales-logology`; if they want a genuinely **free** logo, route to `/sales-namecheap-logo-maker` / `/sales-hatchful`. - **Spell out the MIXED pricing model — one-time logo vs annual Brand Kit subscription.** The **logo packages are ONE-TIME**: **Basic ~$20** (a single non-transparent PNG) and **Premium ~$65** (full file set + ownership). The **Brand Kit ~$96/yr** and **Brand Kit + Web ~$129/yr** are **ANNUAL SUBSCRIPTIONS** adding **unlimited logo edits** + **300+ branded templates** (and a **website builder** on the Web tier). Be explicit that the Brand Kit is recurring — **if they cancel, they lose the ongoing editing + templates** (they keep already-downloaded logo files and the commercial license). **A buyer who only needs the logo files should buy one-time Premium and skip the subscription.** Don't describe Looka as purely one-time. - **The $20 Basic is a trap — Premium (~$65) is the real minimum.** **Basic (~$20) = one 1000×1000 PNG with a colored background: no transparency, no vector** → not usable for professional print, merch, or a website header. **Premium (~$65)** is the first tier with **transparent PNG + SVG + EPS + PDF + all color variants + ownership**. Steer anyone who'll actually use their logo to Premium, not Basic. - **Vector + transparency are the paid upgrade — the cheap tier has neither.** If the user needs a print-scalable **vector** or a **transparent** logo on a budget or for free, that's a mismatch with Basic — route to `/sales-namecheap-logo-maker` (**free vector SVG**); for a free PNG, `/sales-hatchful`. Don't imply Basic includes vector or transparency. - **Lock the name (and validate the idea) before you brand.** A logo is downstream: validate demand first (`/sales-idea-validation`), settle the name (`/sales-namelix`), *then* brand — never pay for a name you may change. - **A commercial license is not a trademark — do your own clearance.** Paid Looka plans grant **full commercial ownership** of your logo, but the **fonts/icons inside AI concepts are typically non-exclusive**, and Looka's AI draws from a **constrained visual vocabulary** — marks can be **non-distinctive** and others can generate look-alikes. Before building a brand on it, run a **USPTO/EUIPO** search + distinctiveness check in the right class, a **reverse-image search** on the mark, and grab the **domain + social handles**. - **There is NO public API — don't plan a pipeline around it.** If asked to "use the Looka API" or generate logos in bulk from a script, be precise: Looka is a **UI-only** web tool — **no REST endpoints, no webhooks, no Zapier/Make, no MCP**. Its "integrations"/partnerships (Weebly, GoDaddy, Printful, PartnerStack) are **channel/business deals, not automation connectors**, and **an "API" search collides with Looker** — Google Cloud's BI platform, a **different product** that does have an API. For programmatic/bulk logo/image generation, use an **image-generation service with a documented API** and vectorize downstream. If you discover a gotcha or tip not in `references/learnings.md`, append it there with today's date. ## Gotchas *Best-effort from research (2026-07) — tiers, prices, and formats move; verify at looka.com. Third-party listings and the homepage have disagreed on exact tier contents.* - **MIXED pricing model — not purely one-time.** Logo packages are **one-time** (Basic ~$20 / Premium ~$65) but the **Brand Kit ~$96/yr** and **Brand Kit + Web ~$129/yr** are **annual subscriptions** (unlimited edits + 300+ templates; Web adds a website builder). **Cancel → lose the editing + templates** (keep downloaded logo files). - **The $20 Basic is a trap.** It's a **single 1000×1000 PNG with a colored background — no transparency, no vector**. **Premium (~$65)** is the first tier with **transparent PNG + SVG + EPS + PDF + ownership** — the real minimum viable purchase. - **Vector + transparency are the paid upgrade.** For **free vector** use `/sales-namecheap-logo-maker`; for a **free PNG** use `/sales-hatchful`. - **Formerly Logojoy.** Same product, older name — old reviews/links may say "Logojoy." - **Looka ≠ Looker.** An "API" or "docs" search often surfaces **Looker** (Google Cloud BI/analytics), a different product with a real API. **Looka the logo maker has no public API.** - **Icon repetition + weak B2B output.** Reviews note a constrained icon library (repeats across categories), generic professional-services marks, and no blank canvas — every design starts from an AI concept. - **A license is not a registered trademark.** Fonts/icons are non-exclusive and AI marks can be non-distinctive → run **USPTO/EUIPO** clearance + a **reverse-image search** before building a brand on it. - **There is NO public API, webhooks, Zapier/Make, or MCP.** UI-only web tool; generation can't be scripted. ## Related skills - `/sales-logology` — A **strategy-led, questionnaire-first** budget peer — compare "answer a brand quiz → matched proposals" vs Looka's instant AI-from-a-name - `/sales-logoai` — A budget **AI** logo maker + Brand Center, a direct Looka rival — compare concepts, tiers, formats (see also `/sales-brandmark`) - `/sales-namecheap-logo-maker` — A genuinely **free** logo maker that gives **free vector SVG** — the free-vector route Looka's Basic tier lacks - `/sales-hatchful` — A genuinely **free** logo maker (free full-res **PNG**) — the free-PNG route - `/sales-namelix` — Generate the business name first (a logo is the hand-off from the name) - `/sales-idea-validation` — The validate-before-building method and the full naming/branding landscape (validate and name before you brand) - `/sales-canva` — Once the logo's done, build the wider marketing/social creative and design system at scale - `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code` ## Examples ### Example 1: "Is Looka a one-time purchase or a subscription?" **User says**: "I just want to buy a logo once — is Looka a one-time price or does it lock me into a monthly plan?" **Skill does**: Explains Looka is **both**: the **logo packages are one-time** (Basic ~$20 / Premium ~$65 — buy once, keep the files), but the **Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are annual subscriptions** for unlimited edits + 300+ templates. If they only need the logo files, a **one-time Premium** is enough and no subscription is required; the Brand Kit only matters if they want the ongoing template library — and **cancelling loses that access** (they keep downloaded logo files). **Result**: The user buys the one-time tier that fits and avoids an unwanted recurring charge. ### Example 2: "The $20 Looka plan — do I get a vector file I can print big?" **User says**: "Looka's $20 plan looks great. Can I use that logo on signage and a transparent version on my site?" **Skill does**: Warns that **Basic (~$20) is a single 1000×1000 PNG with a colored background — no transparency and no vector** — not suitable for large print or a transparent web logo. **Premium (~$65)** is the first tier with a **transparent PNG + SVG + EPS + PDF + ownership**, so that's the real minimum for their use. Notes a **license ≠ trademark** (run clearance), and if they want a vector for free instead, routes to `/sales-namecheap-logo-maker`. **Result**: The user buys the tier that actually gives usable files instead of the trap $20 plan. ### Example 3: "Can I hit the Looka API to generate logos in bulk?" (developer/automation) **User says**: "How do I call the Looka API to auto-generate marks for 30 brands from a script?" **Skill does**: States Looka has **no public API** — it's a **UI-only** web tool with **no REST endpoints, webhooks, Zapier/Make, or MCP** — and its "integrations" (Weebly/GoDaddy/Printful) are channel deals, not automation. Flags that an "API" search likely surfaced **Looker** (Google Cloud BI), a different product. Suggests an **image-generation service with a documented API** for programmatic generation at volume, vectorizing downstream. Does not invent endpoints. **Result**: The user avoids building on a nonexistent API (and a namesake mix-up) and picks a workable path. ## Troubleshooting ### "I cancelled my Looka Brand Kit and lost my editing / templates — did I lose my logo too?" **Symptom**: The user cancels the annual Brand Kit subscription and can no longer edit the logo or access the 300+ templates. **Cause**: The **Brand Kit (~$96/yr) and Brand Kit + Web (~$129/yr) are subscriptions** — unlimited edits and the template library are tied to an active subscription; the **one-time logo packages** (Basic/Premium) are not. **Solution**: Any **logo files already downloaded** (and their commercial license) are kept — those don't expire. To keep editing/templates, the subscription must stay active; if they only need the final logo files, a **one-time Premium (~$65)** purchase avoids recurring billing entirely. Confirm current terms at looka.com. ### "I only got a PNG with a colored background — where's my transparent / vector file?" **Symptom**: The user bought the cheapest tier and has a non-transparent PNG at one size, no SVG. **Cause**: **Basic (~$20) is a single 1000×1000 PNG with a colored background — no transparency, no vector.** **Solution**: Upgrade to **Premium (~$65)** for **transparent PNG + SVG + EPS + PDF + all color variants + ownership**, or — if they want vector for free — use `/sales-namecheap-logo-maker` (**free vector SVG**). Confirm the exact formats per tier at looka.com, as listings disagree.