---
name: sales-page
description: "Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically."
---

# Sales Page Skill

A sales page does the whole sell in one scroll — for offers a short landing page can't close (courses,
high-ticket, info products, services). It follows a proven persuasion arc: hook → agitate the problem →
present the offer and *why it works* → prove it → frame the price against the value → reverse the risk →
give a real reason to act now → ask. This skill writes that arc — persuasive, never manipulative.

## Required Inputs

Ask for these only if they aren't already provided:

- **The offer** — what's sold, the transformation it delivers, and the price.
- **The audience** — who it's for, their pain, and what they've already tried.
- **The mechanism** — *why* your approach works (the "unique mechanism" is what makes claims believable).
- **Proof** — testimonials, results, credentials, guarantees.
- **Price framing** — the price, any bonuses, and the honest comparison (cost of inaction, alternatives).

## Output Format

### Sales Page: [offer]

Write the copy for each block:

1. **Hook / headline** — the big promise or the visceral problem, in the reader's words. 2 options.
2. **Problem agitation** — make the cost of the status quo vivid and specific (without manufacturing fear).
3. **The turn** — "there's a better way," introducing your **unique mechanism** (why this works when other things didn't).
4. **The offer** — exactly what they get, as outcomes; deliverables as a clear list.
5. **Proof** — testimonials/results/credentials placed to answer the doubt rising at this point.
6. **Offer stack & price framing** — itemise the value, then reveal the price so it feels small against it; bonuses if any.
7. **Risk reversal** — the guarantee that removes the fear of buying.
8. **Urgency** — a *real* reason to act now (genuine deadline, cohort close, bonus expiry) — never fake scarcity.
9. **CTA (repeated)** — the same clear ask, restated after proof, after price, and at the end.
10. **P.S.** — restate the core promise + the risk reversal (the most-read line after the headline).

## Quality Checks

- [ ] Leads with a promise/problem in the reader's language, not the product
- [ ] Names a unique mechanism that makes the claims believable
- [ ] Price is framed against itemised value, not presented cold
- [ ] A genuine risk reversal (guarantee) is included
- [ ] Urgency is real, not fabricated scarcity
- [ ] The CTA is identical each time it repeats (no decision fatigue)

## Anti-Patterns

- [ ] Do not use fake scarcity or fake countdowns — it works once and destroys trust; use real deadlines
- [ ] Do not over-hype beyond what the proof supports — believable beats biggest
- [ ] Do not bury the offer or the price — clarity converts; confusion kills
- [ ] Do not agitate into manufactured fear — name real costs, don't invent dread
- [ ] Do not switch the ask — one offer, one CTA, repeated

## Based On

Direct-response copywriting (PAS / problem-agitate-solve, unique-mechanism, offer-stack, risk reversal) — applied ethically.