---
name: sales-sweeplift
description: "SweepLift platform help — B2B incentivized lead-generation campaigns that reward prospects with a gift card for completing a pre-qualification survey and booking a meeting, plus lead scoring (0-10), fraud filtering, and real-time sync of leads, scores, and survey answers to your CRM or Slack via API and Zapier. Use when incentivized campaigns attract junk leads or gift-card farmers, prospects take the reward but no-show the meeting, deciding how large an incentive to offer, designing a qualification survey that disqualifies bad-fit leads, wiring SweepLift leads and scores into HubSpot or Salesforce, or making sense of SweepLift's managed-service plus ad-spend pricing. Do NOT use for designing a cross-tool lead-scoring model (use /sales-lead-score) or sending gifts to known named accounts for ABM (use /sales-account-map)."
argument-hint: "[describe what you need help with in SweepLift]"
license: MIT
version: 1.0.0
tags: [sales, marketing-gtm, platform]
github: "https://github.com/sweeplift"
---

# SweepLift Platform Help

SweepLift runs **incentivized lead-generation campaigns**: paid ads → landing page → a pre-qualification survey → a gift-card reward → a booked meeting, with leads scored 0–10 and pushed to your CRM. Help the user set up campaigns, design surveys that filter bad-fit leads, protect show-rate, tune incentive economics, and wire the data into their stack.

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Ask only what you need (skip if the prompt already answers it):

1. **What's the goal?** — (A) launch a first incentivized campaign, (B) fix a running campaign (junk leads / no-shows / cost), (C) wire SweepLift data into a CRM/Slack, (D) evaluate whether incentivized lead gen fits their motion/pricing.
2. **Sales motion & ACV** — high-ACV B2B (where a $50–200 incentive is cheap vs. a meeting) is where this works; low-ACV/PLG usually isn't.
3. **Stack** — which CRM (HubSpot, Salesforce), and do they want API, Zapier, or native sync?
4. **Where's the pain** — lead *quality*, show-*rate*, cost-per-meeting, or *fraud* (gift-card farmers)?

**Skip-ahead rule:** if the user's prompt already contains enough context, go straight to Step 3.

## Step 2 — Route or answer directly

| If the user is really asking about… | Route to |
|---|---|
| Designing a lead-scoring model across CRMs/MAPs (weights, MQL/SQL thresholds) | `/sales-lead-score` |
| Sending physical gifts / e-gifts to *known named accounts* for ABM | `/sales-account-map` |
| Retargeting strategy across ad platforms (not the incentive layer) | `/sales-retargeting` |
| Landing-page / funnel conversion strategy generally | `/sales-funnel` |
| Reward *fulfillment* / payout compliance (1099, global gift cards) as an API layer | `/sales-marketplace-payouts` |
| Connecting tools via Zapier/webhooks generally | `/sales-integration` |

When routing, give the exact command: "This is a {domain} question — run: `/sales-{skill} {user's original question}`".

## Step 3 — SweepLift platform reference

**Read `references/platform-guide.md`** for the full reference — modules and automation surface, pricing/plan gates, data model (JSON), the API/Zapier surface, and integration recipes. For the known API surface specifically, see `references/sweeplift-api-reference.md`.

Answer using only the relevant section — don't dump the whole guide.

## Step 4 — Actionable guidance

Ground every answer in these imperatives:

- **Lead with the survey, not the incentive.** The pre-qualification survey (≥5 questions that both qualify *and* disqualify) is what separates real pipeline from gift-card farmers — tell the user to design disqualifiers first, then set the incentive. An incentive with a weak survey buys junk leads faster.
- **Protect show-rate deliberately.** A booked meeting is not a held meeting — the recurring failure is prospects who remember only the gift card. Recommend releasing the reward *after* the meeting is held (not on booking), plus reminders and an educational-video step that makes non-serious leads self-select out.
- **Size the incentive to the meeting, not the click.** State a starting point (~$50 for a 30-min meeting; higher lifts volume, sometimes past what sales can handle) and frame it as best-effort — the real cost to benchmark is **cost-per-meeting-held** (~$200–300+), not cost-per-lead.
- **Treat fraud as a design problem.** Surface it explicitly: dedupe, disqualifier questions, the video filter, and reviewing lead-score distribution catch gift-card farmers; call it out even if the user didn't ask.
- **For integration questions, be concrete about the surface.** SweepLift pushes leads, 0–10 scores, and survey answers to the CRM/Slack in real time via **its API and Zapier** — but there are **no public API docs**; tell the user to request API access/keys from SweepLift and prototype the CRM mapping in Zapier first.
- **Flag pricing as best-effort.** It's a hybrid managed-service (~monthly fee) + ad spend + per-lead incentive model with no public tiers — point the user to confirm current numbers with SweepLift directly.

If you discover a gotcha or workaround not in `references/learnings.md`, append it there with today's date.

## Gotchas

*Best-effort from research (2026-07) — review these, especially plan-gated features and integration details that may be outdated.*

- **No-shows are the #1 failure.** Prospects who only wanted the gift card book but don't attend. Release the reward *after* the meeting is held, add reminders, and gate the reward behind an educational-video/qualification step.
- **A weak survey = junk leads.** The incentive amplifies whatever your qualification lets through. Write disqualifier questions (budget, timing, fit) before touching the incentive value.
- **Gift-card farmers / fraud.** Repeat/fake entrants chase incentives. Use dedupe, disqualifiers, the video filter, and watch the 0–10 score distribution for anomalies.
- **API exists but is undocumented publicly.** Real-time push to CRM/Slack runs over SweepLift's API + Zapier, but `docs.sweeplift.com` doesn't exist — request access from SweepLift; don't assume self-serve keys.
- **Not for low-ACV motions.** A $50–200 incentive only pencils out when a meeting is worth far more; for PLG/low-ACV it usually attracts the wrong economics.
- **Pricing is managed-service + ad spend + incentives**, not a public self-serve SaaS tier — treat any number as best-effort.

## Related skills

- `/sales-lead-score` — Design the lead-scoring model that SweepLift's 0–10 scores and survey answers feed into
- `/sales-account-map` — ABM strategy for named accounts (incl. gifting known contacts, vs SweepLift's inbound capture)
- `/sales-retargeting` — Retargeting-campaign strategy across ad platforms
- `/sales-funnel` — Landing-page and funnel conversion strategy
- `/sales-marketplace-payouts` — Reward-fulfillment and payout-compliance as an API layer
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do -a claude-code`

## Examples

### Example 1: Junk leads flooding in
**User says**: "We turned on a SweepLift campaign with a $100 Amazon card and now we're drowning in leads that go nowhere."
**Skill does**: Diagnoses it as a qualification problem, not a traffic problem — walks through adding ≥5 disqualifier survey questions (budget, authority, timing, fit), moving reward release to *after* the held meeting, and using the score distribution to spot farmers. Reframes the metric from cost-per-lead to cost-per-meeting-held.

### Example 2: How much to offer
**User says**: "Is a $50 gift card enough to get VPs to take a 30-minute call?"
**Skill does**: Gives the ~$50 starting point for a 30-min meeting (best-effort), explains that higher values lift volume but can outrun sales capacity and attract lower intent, and steers the decision by ACV and cost-per-meeting-held rather than by the headline incentive.

### Example 3 (automation): Sync leads + scores to HubSpot
**User says**: "How do I get SweepLift leads, their 0–10 scores, and survey answers into HubSpot automatically?"
**Skill does**: Explains SweepLift pushes leads, scores, and survey answers in real time via its API and Zapier; that there are no public API docs so you request access/keys from SweepLift; and recommends prototyping the field mapping (score → custom property, survey answers → contact fields) in Zapier first, then hardening to the API. Points to `references/sweeplift-api-reference.md`.

## Troubleshooting

### Prospects book but don't show up
**Cause**: The incentive rewards booking, not attending — some entrants only want the gift card.
**Solution**: Release the reward only after the meeting is *held*; add reminder touches; keep the educational-video/qualification step so low-intent leads drop before booking.

### Campaign attracts fraudulent / low-quality leads
**Cause**: Weak survey + attractive incentive = gift-card farming.
**Solution**: Add hard disqualifier questions, dedupe entrants, use the video filter, and review the 0–10 score distribution for clusters of suspiciously identical or low-fit entries.

### Leads/scores aren't reaching the CRM
**Cause**: Sync relies on SweepLift's API or Zapier, and there are no public API docs to self-configure.
**Solution**: Request API access/keys from SweepLift, confirm the native connector (HubSpot/Salesforce/Klaviyo/Customer.io) or build the Zapier zap, and map score + survey-answer fields explicitly. See `references/sweeplift-api-reference.md`.