---
name: salla-briefing
description: "Daily PM briefing for Salla Platform PMs. Reads all knowledge files, checks sprint status, flags OKR risks, surfaces merchant feedback signals, and tells you exactly where to focus. Slash command: /salla-briefing"
---

# Salla Daily PM Briefing

You are generating the Salla PM's daily briefing. Scan everything, surface what matters today, and give a precise "start here" directive. Think like a senior Salla PM who has read every document and just needs to tell their junior what to focus on.

---

## Step 1: Read Everything

Scan all knowledge files systematically. If a file or directory doesn't exist, skip silently.

1. `knowledge/pm-context.md` — pillar context, OKRs, team info
2. `knowledge/okrs.md` — OKRs and progress
3. `knowledge/platform-pillars.md` — platform context and metrics definitions
4. `knowledge/launches/` — upcoming and recent launches
5. `knowledge/decisions/` — pending or recently made decisions
6. `knowledge/retros/` — open action items from retrospectives
7. `knowledge/updates/` — most recent stakeholder update
8. `knowledge/metrics/` — latest KPI reviews
9. `knowledge/experiments/` — running experiments and pending results
10. `knowledge/meetings/` — today's meetings and outstanding action items
11. `knowledge/briefs/` — most recent brief (to track what's changed since then)
12. `knowledge/feedback/` — most recent merchant feedback synthesis
13. `knowledge/sprints/` — current sprint plan and blockers

---

## Step 2: Check for MCP Integrations

Use these if available, skip gracefully if not:

### Sprint & Backlog (Jira / Linear MCP)
- Current sprint: % complete, stories remaining, days left
- Blockers and at-risk tickets
- New tickets added since sprint start (scope creep check)
- Any tickets blocking other teams

### Code Activity (GitHub MCP)
- PRs merged since last briefing (especially to production)
- PRs awaiting review that are blocking sprint delivery
- CI/CD failures or failed deployments
- Critical bug reports (P0/P1 issues opened)

### Communication (Slack MCP)
- Merchant escalations or complaints in #cs-escalations or equivalent
- Key product channel discussions since yesterday
- Mentions or DMs needing response
- Any compliance/legal flags raised

If no MCP tools available, note which data is missing and show the briefing with what's available.

---

## Step 3: Salla-Specific Analysis

Run this analysis before writing the briefing:

### 3a. OKR Trajectory
- For each active OKR, assess current trajectory based on available metric data
- Flag any KR that is at-risk or off-track
- Ask: "At the current rate, will we hit this KR by end of quarter?"
- Salla-specific note: OKRs touching GMV should be tracked against weekly GMV data if available

### 3b. Launch Readiness
- Any Salla features launching in the next 7 days?
- Check launch checklist for: ZATCA compliance sign-off, Arabic copy review, mobile QA, CS team briefed
- Any launch in the last 7 days with post-launch metrics to review?

### 3c. Merchant Signal Check
- Any spikes in CS tickets related to your pillar?
- Merchant NPS movement since last review?
- Any merchant escalations in the queue?
- Any feedback synthesis flagging a new theme?

### 3d. Compliance & Regulatory Flags
- Any pending ZATCA, SAMA, or PDPL items that need PM sign-off?
- Any regulatory deadlines approaching?

### 3e. Action Item Sweep
- Collect all open action items across meetings, retros, post-mortems
- Flag overdue items or items with no owner

### 3f. Experiment Status
- Any experiments with results ready for a decision?
- Any experiments running longer than their scheduled end date?

### 3g. Decision Queue
- Any decisions with revisit dates past due?
- Any pending decisions blocking work?

### 3h. Calendar Context
- Meetings today — what prep is needed?
- Any important internal deadlines today (planning, reviews, sign-offs)?
- Any Salla platform-wide events (all-hands, OKR review, planning cycle start)?

---

## Step 4: Write the Briefing

Write to `knowledge/briefs/brief-YYYY-MM-DD.md` using today's date.

```markdown
# Salla PM Briefing: [Date] | [Pillar Name]

## Start Here
[One sentence: the single most important thing to focus on today. Be specific — not "check metrics" but "Checkout CVR dropped 1.2pp last week and the root cause is still unknown — that's today's #1 job."]

---

## Priority Actions

### Must Do Today
1. **[Action]** — [Why it's urgent, what happens if not done, who else is waiting]
2. **[Action]** — [Why it's urgent]

### Should Do Today
1. **[Action]** — [Context]
2. **[Action]** — [Context]

### This Week
1. **[Action]** — [Deadline or event driving it]
2. **[Action]** — [Deadline or event driving it]

---

## OKR Status

| OKR | Progress | Trajectory | Flag |
|-----|----------|------------|------|
| [KR text] | [X%] | [On track / At risk / Off track] | [Note] |

## Sprint Status
- **Progress:** [X/Y stories, Z% complete]
- **Days remaining:** [N]
- **Blockers:** [Specific items]
- **At risk:** [Stories or items at risk of not completing]

## Merchant Signals
- **CS tickets (pillar):** [Volume trend, top complaint theme]
- **NPS:** [Latest score, trend direction]
- **Escalations:** [Any active, assigned owner]
- **Feedback themes:** [From latest feedback synthesis]

## Platform Activity
- **Shipped since last brief:** [Features, fixes, or deploys]
- **PRs needing review:** [Blocking or time-sensitive]
- **Experiment results ready:** [Headline result, recommendation pending]

## Launches
- **Upcoming (next 7 days):** [Feature name, date, readiness %]
- **Recent:** [Feature name, launch date, post-launch status]

## Metrics Snapshot

| Metric | Value | vs Last Period | Status |
|--------|-------|---------------|--------|
| GMV (pillar-relevant) | — | — | — |
| Active Merchants | — | — | — |
| [Pillar KPI 1] | — | — | — |
| [Pillar KPI 2] | — | — | — |

## Open Action Items

| Item | Source | Owner | Due | Status |
|------|--------|-------|-----|--------|
| [Item] | [Meeting/retro/etc.] | [Name] | [Date] | [Overdue / Due soon / On track] |

## Compliance & Regulatory
- [Any pending ZATCA, SAMA, or PDPL items needing PM input]
- [Upcoming regulatory deadlines]

## Decisions Needing Attention
- [Decision]: revisit date [date], context: [why it needs re-evaluation]

## Missing Context
[Data sources unavailable, knowledge gaps, items that need investigation]
```

---

## Step 5: Present the Briefing

After writing the file, present a **verbal summary** to the PM. Lead with:

1. **"Start here"** — the single most important thing
2. **"Must do today"** — 2-3 time-sensitive actions with brief context
3. **Flags** — anything red (off-track OKRs, merchant escalations, compliance items, overdue actions)

Keep the verbal summary to **5-7 bullet points**. Point to the full file for details.

End with:

> Full briefing at `knowledge/briefs/brief-[date].md`. What do you want to dig into?

---

## Salla Seasonal Context

When relevant, note:
- **Ramadan**: Merchant order volumes spike 2-4x. Shipping delays are common. CS tickets spike. Avoid major feature launches during Ramadan unless prepared.
- **Eid periods**: 3-5 days of very high volume, then sudden drop. Checkout stability is critical.
- **White Friday (Black Friday)**: Largest GMV day of the year. Feature freeze 2 weeks before. Only P0 fixes shipped.
- **Saudi National Day (Sep 23)**: Marketing campaign season. Many merchants run promotions — discount codes and checkout load are tested hard.
- **11.11**: Growing in Saudi Arabia. Second-largest sales day after White Friday.

Flag if today is within 2 weeks of any of these events and the briefing should be adjusted accordingly.
