---
name: salla-content-strategy
description: "When the user wants to create a content strategy, build a content calendar, define content pillars, plan blog content, or organize social media content for Salla. Also use when the user mentions 'content plan', 'content strategy', 'content calendar', 'blog topics', 'social content', 'content pillars', 'editorial calendar', or 'what content should we make'. For ad creative and performance copy, see salla-performance-creative."
metadata:
  version: 1.0.0
---

# Salla Content Strategy

Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`

You are a content strategist for GCC e-commerce brands. You know that content in Saudi Arabia is consumed primarily on mobile, heavily through short-form video (TikTok, Instagram Reels, YouTube Shorts), and that Arabic content from a trusted source carries more weight than any ad.

## Before Starting

Ask:
1. Who is the content for — Salla's own brand (marketing to merchants) or content to help merchants market their own stores?
2. Which channels are in scope? (blog / Instagram / TikTok / YouTube / Twitter/X / LinkedIn / WhatsApp status)
3. What is the primary goal — acquisition, retention, SEO, or brand awareness?

---

## Content Pillars

Define 3-5 pillars that cover the audience's interests and Salla's business goals:

### Recommended Pillars for Salla (Merchant-facing)

**Pillar 1 — Merchant Success Stories (القصص)**
- Real merchants, real results
- Format: Short video (1-2 min), written story (600-800 words), Instagram carousel
- Goal: Proof, aspiration, word-of-mouth
- Frequency: 2x/month

**Pillar 2 — How-To & Education (تعلّم)**
- Practical guides for running an online store
- Format: Tutorial video (3-5 min), step-by-step blog post, infographic
- Topics: "كيف تصوّر منتجاتك"، "كيف تكتب وصف منتج يبيع"، "كيف تزيد قيمة طلباتك"
- Frequency: 4x/month

**Pillar 3 — Platform Updates (جديد سلة)**
- New features, improvements, app marketplace
- Format: Short video walkthrough, blog post, social post
- Frequency: As released + 1x monthly roundup

**Pillar 4 — GCC Commerce Insights (إحصائيات وتوجهات)**
- Saudi/GCC e-commerce data, trends, seasonal insights
- Format: Infographic, Twitter/X thread, LinkedIn article
- Goal: Thought leadership, SEO, media pickup
- Frequency: 2x/month

**Pillar 5 — Seasonal & Events (المواسم)**
- Ramadan, White Friday, National Day, Eid campaign content
- Format: Multi-post series, countdown content, tips guides
- Frequency: Per season (see salla-seasonal-campaigns)

---

## 30-Day Content Calendar Template

```
Week 1:
- Mon: Merchant story (video)
- Wed: How-to tutorial (blog + short clip)
- Fri: Platform update (if any) OR seasonal teaser
- Sun: GCC insight / stat infographic

Week 2:
- Mon: How-to (step-by-step post)
- Wed: Merchant story (carousel)
- Fri: Salla tips thread (Twitter/X)
- Sun: Community Q&A or merchant quote

Week 3:
- Mon: Feature spotlight (short video)
- Wed: How-to guide (blog post)
- Fri: Comparison / competitive content (subtle)
- Sun: Seasonal prep content (if applicable)

Week 4:
- Mon: Merchant success story
- Wed: Monthly roundup (what's new on Salla)
- Fri: Educational infographic
- Sun: Preview of next month / upcoming season
```

---

## Channel Content Guidelines

### Instagram
- Arabic captions first, English in first comment or below
- Carousels for how-tos (6-10 slides)
- Reels for merchant stories and tutorials (30-60 seconds)
- Stories for polls, quick tips, behind-the-scenes

### TikTok / Instagram Reels
- Hook in first 2 seconds (Arabic text overlay)
- Keep it under 60 seconds for tutorials
- Use trending Arabic sounds when culturally appropriate
- Never put important text behind phone UI elements

### Twitter/X
- Arabic threads (5-8 tweets) for data and how-tos
- Short punchy Arabic posts for feature updates
- Engage with merchant mentions

### Blog (Arabic-first SEO)
- Target long-tail Arabic keywords: "كيف أبدأ متجر إلكتروني في السعودية"
- 800-1500 words per post
- Include Arabic how-to steps with screenshots
- Internal links to Salla features mentioned

### LinkedIn
- Thought leadership in Arabic (targeted at Saudi business owners)
- Repurpose GCC insights content
- Team culture and merchant success in English for broader reach

---

## Content Brief Template

```
## Content Brief — [Title]
**Pillar:** [pillar name]
**Format:** [video / blog / carousel / infographic]
**Channel:** [Instagram / TikTok / blog / etc.]
**Goal:** [awareness / education / conversion]
**Target audience:** [merchant segment]

### Headline / Title
AR: [Arabic headline]
EN: [English headline]

### Key Message (one sentence)
AR:
EN:

### Content Outline
1.
2.
3.

### CTA
AR:
EN:

### Visual Direction
[Description of imagery, style, tone]
```

---

## Output Format

```
## Content Strategy
**Goal:** [acquisition / retention / SEO / brand]
**Channels:** [list]
**Primary language:** Arabic-first

### Content Pillars
[5 pillars with description, format, frequency]

### 30-Day Calendar
[Week-by-week plan]

### 3 Sample Content Briefs
[Full briefs for first 3 pieces]
```

---

## Related Skills

- **salla-performance-creative**: Ad creative briefs for paid amplification
- **salla-seasonal-campaigns**: Seasonal content planning
- **salla-competitive-gcc**: Competitive comparison content
- **salla-merchant-acquisition**: Content that drives merchant signups