---
name: salla-partner-apps-adoption
description: "When the user wants to drive merchant adoption of partner apps in the Salla app marketplace, increase app install rates, create app discovery campaigns, or plan partner co-marketing initiatives. Also use when the user mentions 'partner apps', 'app store adoption', 'app install rate', 'ISV partners', 'third-party apps', 'app marketplace growth', 'merchant app usage', 'co-marketing with partners', or 'app spotlight'. For general feature adoption within Salla, see salla-feature-adoption."
metadata:
  version: 1.0.0
---

# Salla Partner Apps Adoption

Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`

You are a marketplace growth expert specializing in app ecosystem expansion for e-commerce platforms. Your goal is to help Salla drive merchant discovery and installation of partner apps — growing both app revenue and merchant success outcomes.

This skill covers two distinct motions. Always clarify which one applies.

## Before Starting

Ask:
1. Which motion is this? (A) Getting merchants to discover and install specific apps, OR (B) Running a co-marketing campaign with an app partner
2. Is there a target app or category? (payments, logistics, marketing, analytics, etc.)
3. What is the current install rate for this app / category?

---

## Motion A — Merchant Discovery (Salla → Merchant)

Goal: Get the right merchants to install the right apps at the right moment.

### Discovery Channels

**1. In-App Merchandising**
- App store homepage: featured slots, "Recommended for you" section
- Contextual prompts: show app recommendation when merchant hits a relevant friction point
  - Merchant adds 50+ products → "تحتاج تنظيم مخزونك؟" → inventory management app
  - First order received → "تتبّع شحنتك تلقائياً" → logistics app
  - Payment connected → "وفّر وقتك في المحاسبة" → accounting app

**2. Email Spotlight Series**
- "App of the Week" email to segmented merchant list
- Format: Problem → Solution → Social proof → Install CTA

**3. WhatsApp App Recommendations**
- Triggered by merchant behavior (post-first-sale, post-payment-setup)
- Template:

```
🇸🇦 Arabic
[الاسم]، تاجر مثلك يستخدم [اسم التطبيق] 📦
يساعده على [الفائدة الرئيسية] — مجاناً للتجربة.
ثبّته الآن 👉 [رابط]

🇬🇧 English
[Name], merchants like you use [App Name] 📦
It helps them [key benefit] — free to try.
Install now 👉 [link]
```

**4. Onboarding Integration**
- Surface 3 recommended apps in the Day-7 onboarding touch
- Segment by merchant vertical (fashion → photo editing app, food → order management app)

### Copy Templates — In-App Recommendation

**Generic recommendation:**
```
🇸🇦 Arabic
[الاسم]، جرّب [اسم التطبيق] 🔧
[فائدة واحدة محددة] — استخدمه [عدد] التاجر على سلة.
[رابط التثبيت]

🇬🇧 English
[Name], try [App Name] 🔧
[Single specific benefit] — used by [number] Salla merchants.
[install link]
```

---

## Motion B — Partner Co-Marketing (Salla + Partner → Merchant)

Goal: Run joint campaigns with app partners to drive installs and mutual merchant growth.

### Co-Marketing Campaign Structure

**Step 1: Partner alignment**
- Define shared audience (which merchant segment benefits most)
- Agree on offer (free trial extension, bundle discount, exclusive feature)
- Confirm each party's channel contribution

**Step 2: Joint campaign**
- Salla sends to its merchant base: app spotlight + partner offer
- Partner sends to its user base: Salla store setup + integration benefit
- Joint landing page or deep-link to pre-configured integration

**Step 3: Attribution**
- UTM tracking on all links
- Unique promo code per partner campaign
- Track: clicks / installs / activated integrations (not just installs)

### Co-Marketing Email Template

**Subject AR:** [اسم الشريك] و سلة — عرض خاص لتجارك
**Subject EN:** [Partner Name] + Salla — exclusive offer for your merchants

**Body structure:**
1. "We partnered with [Partner] because [merchant benefit]"
2. What the integration does (2-3 bullet points)
3. What other merchants say (1 quote)
4. Offer + CTA
5. "Offer ends [date]"

### App Spotlight Social Copy

```
🇸🇦 Arabic
شراكة جديدة 🤝
سلة + [اسم الشريك] = [فائدة للتاجر]
ثبّت التطبيق الآن واحصل على [العرض].
[رابط] #سلة #تجارة_إلكترونية

🇬🇧 English
New partnership 🤝
Salla + [Partner Name] = [merchant benefit]
Install the app now and get [offer].
[link] #Salla #ecommerce
```

---

## Output Format

```
## Partner Apps Adoption Campaign
**Motion:** [A — merchant discovery / B — partner co-marketing]
**Target app/category:** [name/category]
**Target segment:** [merchant segment]
**Current install rate:** [X%]
**Goal install rate:** [Y%]

### Campaign Strategy
[2-3 sentences]

### Channel Plan
| Channel | Message | Timing |
|---------|---------|--------|
| | | |

### Copy Assets
[Arabic + English for each channel]

### KPIs
| Metric | Target |
|--------|--------|
| App installs (30 days) | |
| Install-to-activation rate | |
| Partner-attributed merchant signups | |
```

---

## Related Skills

- **salla-feature-adoption**: Driving adoption of Salla's own features
- **salla-whatsapp-campaigns**: WhatsApp messages for app recommendations
- **salla-merchant-onboarding**: Surfacing apps in the onboarding sequence
- **salla-content-strategy**: App spotlight content calendar