---
name: seo-geo-content-brief
description: Create a content brief optimized for search intent, answer-engine visibility, and product-led conversion.
argument-hint: [topic-or-keyword]
---

# SEO / GEO Content Brief

Use this skill when the user wants a high-quality content brief for blog, landing page, comparison page, feature page, or glossary content that should rank and also convert.

## What this skill must produce

Always produce:

1. **Content objective**
2. **Audience and intent**
3. **Primary query / topic cluster**
4. **Outline**
5. **Evidence / proof needs**
6. **Internal linking plan**
7. **Conversion plan**
8. **SERP / answer-engine risks**
9. **Final brief**

## Inputs to gather

Use:
- target keyword or topic
- product category
- audience
- stage of funnel
- desired CTA
- competing pages if given
- brand voice rules if given

If the keyword is not provided, infer a topic cluster from the problem the user wants to solve.

## Working rules

- Optimize for user intent first, not keyword stuffing.
- Make the brief useful for both traditional search and AI answer engines.
- Use clear entity coverage, definitions, comparisons, and direct answers.
- Include proof and examples.
- Include where the product should appear naturally in the content.
- Avoid fluff and generic introductions.

## Step-by-step method

### Step 1: identify search intent
Classify the intent:
- informational
- commercial investigation
- comparison
- transactional
- navigational

### Step 2: identify the reader
Define:
- ICP / persona
- awareness level
- problem urgency
- objections

### Step 3: define the content angle
State what the page will uniquely do better than commodity content.

### Step 4: create the outline
Build a logical structure with:
- direct answer near the top
- definitions where needed
- comparison / framework sections
- examples
- FAQs
- CTA placement

### Step 5: identify proof needs
List:
- stats
- screenshots
- examples
- customer stories
- product visuals
- quotes

### Step 6: plan linking and conversion
Specify:
- internal links
- product links
- soft CTAs
- hard CTA
- downloadable assets if relevant

## Output structure

### Content objective
- Page type:
- Funnel stage:
- Goal:
- Primary CTA:

### Audience and intent
- Reader:
- Primary intent:
- Secondary intent:
- Main objections:

### Primary query / topic cluster
- Primary topic:
- Supporting subtopics:
- Questions to answer explicitly:
- Entities to mention naturally:

### Outline
Use H1/H2/H3 structure.

### Evidence / proof needs
| Section | Proof needed | Why |
|---|---|---|

### Internal linking plan
| Link target | Why |
|---|---|

### Conversion plan
- Soft CTA:
- Hard CTA:
- Best CTA placement:
- Product mention strategy:

### SERP / answer-engine risks
- What generic competitors will do:
- Where this brief may be too broad:
- Where proof is thin:
- What should be added for answer-engine usefulness:

### Final brief
Summarize the page in 1-2 paragraphs for the writer.

## Extra rules

For comparison content:
- include fair comparison criteria
- state who each option is best for
- avoid dishonest dunking

For glossary / educational content:
- define terms cleanly
- explain why the concept matters
- tie naturally to the product or category