---
name: shortform-hook-generator
description: Use when MySocialsAssistant needs to create, compare, or improve hooks for TikTok, YouTube Shorts, Instagram Reels, or other short-form video concepts.
---

# Shortform Hook Generator

## Overview
Use this skill when the success of a short-form video depends on the first line or first visual beat.
The output is hook options with strategic notes, not a full script.

## Required Inputs
- Video idea
- Audience
- Platform
- Core tension
- Desired outcome

## Hook Types
- Contrarian claim
- Pain callout
- Curiosity gap
- Mistake warning
- Result promise
- Before/after contrast
- Operator lesson

## Operating Sequence
1. Identify the core tension.
2. Generate hook options by type.
3. Score each hook for clarity, tension, and relevance.
4. Recommend the strongest hook.
5. Flag claims that need proof.

## Output Contract
Use this structure:

### Campaign
- Campaign:
- Platform:
- Video Idea:

### Hook Options
| Hook | Type | Why It Works | Risk / Blocker |
|---|---|---|---|

### Recommendation
- Best Hook:
- Reason:
- Next Step:

## Rules
- Hooks must be specific, not motivational.
- Avoid clickbait that the video cannot satisfy.
- Prefer tension over cleverness.
- Keep short-form hooks fast and direct.
- Flag unsupported result claims.

## Common Mistakes
- Writing generic hooks
- Creating curiosity with no payoff
- Overpromising
- Choosing the clever hook instead of the clear hook