---
name: Social Calendar
description: Plan a two-week social calendar mapped to themes, channels, and post-ready slots.
category: Content
---

# Social Calendar

Turn a content strategy into a concrete two-week posting calendar the team can
execute against.

## When to use

- Starting a new content push and needing a plan, not one-off posts.
- The feed has gone quiet and needs a steady cadence again.

## Steps

1. **Set** the goal and the two or three themes for the period.
2. **Choose** the cadence per platform based on what each rewards.
3. **Draft** a hook and format for every slot — no empty calendar cells.
4. **Balance** the mix: value, proof, promotion, and personality.
5. **Schedule** each slot with an owner and the asset it still needs.

## Output

A two-week calendar table: `date · platform · theme · hook · format · owner`,
with each slot's outstanding asset noted. Park scheduled sends for approval.