---
name: social-content-brief
description: Use when MySocialsAssistant needs to turn a raw idea, offer, research finding, case study, or campaign objective into a clear social publishing brief before writing platform-specific content.
---

# Social Content Brief

## Overview
Use this skill before adapting or scheduling content.
The output is a campaign-ready brief, not finished platform copy.

## Required Inputs
- Source idea or asset
- Business objective
- Target audience
- Core message
- Desired CTA
- Approval requirement

If the source is vague, narrow it to one angle before drafting.

## Operating Sequence
1. Identify the business objective.
2. Extract the core message.
3. Define audience and pain.
4. Choose the primary angle.
5. Produce a brief that downstream platform adapters can use.

## Angle Hierarchy
Prefer angles in this order:
1. Revenue or pipeline impact
2. Operational leverage
3. Compliance or risk reduction
4. Speed or execution advantage
5. Founder/operator insight

## Output Contract
Use this structure:

### Campaign
- Campaign:
- Source Asset:
- Objective:
- Audience:

### Message
- Core Claim:
- Proof / Support:
- Angle:
- CTA:

### Publishing Notes
- Platforms:
- Media Required:
- Approval Status:
- Risk / Blocker:

### Next Step
- Recommended Action:

## Rules
- One brief equals one campaign idea.
- Do not write final platform copy here.
- Make the business outcome explicit.
- Flag missing proof instead of overstating claims.
- Keep the brief usable by LinkedIn, Facebook, and Pinterest adapters.

## Common Mistakes
- Writing copy before the objective is clear
- Trying to cover multiple campaign ideas in one brief
- Leaving CTA vague
- Hiding missing proof