---
name: social-media-strategy
description: Creates platform-specific social media strategies aligned with Brite brand voice and audience segments. Reads docs/marketing-context.md for brand context before acting.
user-invocable: true
---

# Social Media Strategy Skill

Creates platform-specific social media strategies tailored to Brite's brand voice, ICP segments, and channel strategy.

## Prerequisites

**Read `docs/marketing-context.md` first** for foundational brand context — ICP profiles, voice/tone guidelines, competitive positioning, and channel strategy. If the file doesn't exist, warn the user and proceed with reduced context.

## What It Produces

A social media strategy document covering:
- Platform selection based on ICP segments (which entity's audience is on which platform)
- Content pillars aligned with Brite's messaging pillars
- Posting cadence and content mix recommendations
- Tone adaptation per platform (e.g., LinkedIn for thought leadership, Instagram for portfolio showcases)
- Campaign alignment with product milestones

## Voice & Tone

All social media content must follow the voice guidelines from `docs/marketing-context.md`:
- Premium and polished, never commodity
- Outcome-focused (what the client gets, not what Brite does)
- "Installations" and "holiday lighting", never "decorations" or "Christmas lights"
- Specific proof points over superlatives