---
name: memstack-content-tiktok-script
description: "Use this skill when the user says 'TikTok script', 'TikTok video', 'Reels script', 'Shorts script', 'short-form video', or needs timestamped scripts with hooks, visual cues, and captions for 15-60 second videos. Do NOT use for Twitter threads or webinar scripts."
version: 1.0.0
license: "Proprietary — MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"
---

# TikTok Script — Writing short-form video script...
*Creates timestamped scripts for TikTok, Reels, and Shorts (15-60 seconds) with hook-in-first-2-seconds, visual cues, caption text, trending audio strategy, and hashtag research.*

## Activation

When this skill activates, output:

`TikTok Script — Writing short-form video script...`

Then execute the protocol below.

## Context Guard

| Context | Status |
|---------|--------|
| User says "TikTok script", "TikTok video", "Reels script", "Shorts script" | ACTIVE |
| User says "short-form video" and wants a scripted 15-60 second video | ACTIVE |
| User wants to create content for TikTok, Instagram Reels, or YouTube Shorts | ACTIVE |
| User wants a Twitter/X thread | DORMANT — use Twitter Thread |
| User wants a long-form video (YouTube) | DORMANT — use YouTube Script |

## Common Mistakes

| Mistake | Why It's Wrong |
|---------|---------------|
| "Slow intro" | You have 1-2 seconds to hook. The algorithm judges retention in the first 3 seconds. |
| "Read from a teleprompter" | Stiff delivery kills engagement. Use bullet points, not word-for-word scripts. |
| "Ignore trending audio" | Trending sounds get algorithmic boost. Use them even if you're talking over them at low volume. |
| "No text on screen" | 80%+ watch without sound. On-screen captions and text hooks are essential. |
| "One take, one angle" | Visual variety (cuts, zooms, angle changes) every 2-3 seconds keeps retention high. |

## Protocol

### Step 1: Gather Video Requirements

If the user hasn't provided details, ask:

> 1. **Topic** — what's the video about?
> 2. **Format** — talking head, tutorial, storytime, POV, or visual showcase?
> 3. **Platform** — TikTok, Instagram Reels, YouTube Shorts, or all three?
> 4. **Length** — 15s, 30s, or 60s?
> 5. **Goal** — views, followers, website traffic, or product sales?
> 6. **Audience** — who's watching? (age, interests, awareness level)

### Step 2: Choose Video Format

| Format | Best For | Hook Style |
|--------|---------|-----------|
| **Talking head** | Tips, hot takes, storytelling | Direct eye contact + bold statement |
| **Tutorial/how-to** | Teaching a skill, showing a process | "Here's how to [outcome] in [X] seconds" |
| **Storytime** | Personal experience, relatable content | "The time I [dramatic event]..." |
| **POV** | Relatable situations, humor | Text overlay: "POV: [situation]" |
| **Before/After** | Transformations, results | Show the "after" first (pattern interrupt) |
| **Duet/Stitch** | Reacting to trends, adding commentary | Response to existing content |
| **Visual showcase** | Products, travel, food | Satisfying visuals + trending audio |

### Step 3: Write the Hook (First 2 Seconds)

**The 2-second rule:** If they don't stop scrolling in 2 seconds, the video fails.

**Hook formulas:**

| Formula | Example | On-Screen Text |
|---------|---------|---------------|
| **Bold claim** | "This one trick doubled my revenue" | "DOUBLED my revenue" |
| **Question** | "Why does nobody talk about this?" | "WHY??" |
| **Challenge** | "I bet you didn't know this" | "BET you didn't know" |
| **Pattern interrupt** | Start mid-action, unexpected visual | [Eye-catching visual] |
| **Controversy** | "Unpopular opinion: [take]" | "UNPOPULAR OPINION" |
| **Result first** | Show the end result immediately | "Here's the result" |
| **Direct address** | "Stop scrolling if you [situation]" | "STOP SCROLLING" |

**Hook delivery tips:**
- Start talking IMMEDIATELY (no "hey guys" or "so today")
- Movement in frame from second 0 (lean in, gesture, reveal)
- On-screen text appears in first 0.5 seconds
- Confident energy — uncertainty is a scroll trigger

### Step 4: Write the Script

**15-second script template:**

```
[0:00-0:02] HOOK
Visual: [What's on screen]
Audio: "[Hook line — bold, concise]"
Text overlay: "[Key phrase in large text]"

[0:02-0:10] BODY
Visual: [Action / demonstration / explanation]
Audio: "[Core content — 2-3 key sentences]"
Text overlay: "[Supporting text or steps]"

[0:10-0:15] CTA
Visual: [Face to camera / point at text]
Audio: "[CTA: follow for more / link in bio / comment below]"
Text overlay: "[CTA text]"
```

**30-second script template:**

```
[0:00-0:02] HOOK
Visual: [Pattern interrupt or result]
Audio: "[Hook line]"
Text overlay: "[Hook text — large, bold]"

[0:02-0:08] CONTEXT
Visual: [Set up the problem or situation]
Audio: "[Why this matters — 2 sentences]"
Text overlay: "[Key phrase]"

[0:08-0:22] BODY (3 points)
Visual: [Demonstration, steps, or story beats]
Audio: "[Point 1] → [Point 2] → [Point 3]"
Text overlay: "[Step 1] [Step 2] [Step 3]" (change with each point)
Cut/zoom every 3-4 seconds

[0:22-0:30] CTA
Visual: [Face to camera, energy up]
Audio: "[Wrap-up + CTA]"
Text overlay: "[CTA: Follow + Save]"
```

**60-second script template:**

```
[0:00-0:03] HOOK
[0:03-0:10] CONTEXT (why this matters)
[0:10-0:45] BODY (5-7 points with visual cuts every 3-5 seconds)
[0:45-0:55] SUMMARY (key takeaway)
[0:55-1:00] CTA
```

### Step 5: Visual Direction

**Shot list template:**

| Timestamp | Shot Type | Description | Text Overlay |
|-----------|----------|-------------|-------------|
| 0:00 | Close-up | Face, direct eye contact | Hook text (bold) |
| 0:02 | Medium | Upper body, gesturing | — |
| 0:05 | B-roll / screen | Demo or visual | Step 1 text |
| 0:10 | Close-up | Back to face, different angle | Step 2 text |
| 0:15 | B-roll / screen | Second demo | Step 3 text |
| 0:20 | Medium | Wrap-up, high energy | CTA text |

**Visual retention techniques:**
- Cut or zoom every 2-4 seconds (never hold one shot >5 seconds)
- Use jump cuts to remove dead air and "um"s
- Text on screen should appear 0.5s before the speaker says it
- Use pointing gestures to direct attention to on-screen text
- Match visual transitions to beat drops in the audio

### Step 6: Audio & Trending Sound Strategy

**Audio approach by format:**

| Format | Audio Strategy |
|--------|---------------|
| Talking head | Your voice only, OR voice over trending sound at 10% volume |
| Tutorial | Voiceover narration + trending sound at low volume |
| Storytime | Your voice with ambient/emotional background music |
| POV | Trending sound at full volume (lip sync or background) |
| Visual showcase | Trending sound at full volume |

**Finding trending sounds:**
- Check TikTok's Discover page for trending sounds
- Use sounds with an upward arrow (↑) indicating growth
- Filter by sounds used in 10K-500K videos (sweet spot for riding the trend)
- Save sounds to a "favorites" library for quick access

### Step 7: Hashtag & Caption Strategy

**Caption formula:**

```
[Hook/question that drives comments] + [1-2 sentences of context]

Example:
"This changed how I work forever. Save this for later. #[niche] #[topic]"
```

**Hashtag strategy (3-5 per post):**

| Type | Example | Purpose |
|------|---------|---------|
| Niche-specific | #saastips #ecommercetips | Reach your target audience |
| Trending | #fyp #viral #trending | Algorithmic boost |
| Content-type | #learnontiktok #tutorial | Platform-promoted categories |

**Caption rules:**
- Keep under 150 characters (most users don't expand)
- Front-load the hook — first line must create curiosity
- Ask a question to drive comments (comments boost distribution)
- Use 3-5 hashtags (more than 5 looks spammy)

## Output Format

```markdown
# Short-Form Video Script — [Topic]

## Overview
- **Platform:** [TikTok / Reels / Shorts]
- **Length:** [15s / 30s / 60s]
- **Format:** [Talking head / Tutorial / etc.]
- **Audio:** [Original voice / Trending sound]

## Script

### [0:00-0:02] Hook
**Visual:** [Shot description]
**Audio:** "[Spoken text]"
**Text overlay:** "[On-screen text]"

### [0:02-0:XX] Body
[Timestamped sections with visual/audio/text]

### [0:XX-End] CTA
**Visual:** [Shot description]
**Audio:** "[CTA text]"
**Text overlay:** "[CTA text]"

## Production Notes
- **Trending sound:** [Sound name / link]
- **Hashtags:** [3-5 hashtags]
- **Caption:** "[Caption text]"
- **Best posting time:** [Day, Time]
```

## Completion

```
TikTok Script — Complete!

Topic: [Topic]
Length: [X] seconds
Format: [Type]
Visual cuts: [Count]
Audio: [Strategy]

Next steps:
1. Practice the script 2-3 times (aim for natural, not memorized)
2. Film in good lighting (natural light or ring light)
3. Record 3-5 takes and pick the best energy
4. Edit with cuts every 2-4 seconds
5. Add text overlays and captions
6. Post at peak time with trending sound
```

## Level History

- **Lv.1** — Base: 7 video formats with hook styles, 7 hook formulas with on-screen text, timestamped script templates (15s/30s/60s), shot list with visual retention techniques, audio strategy by format, trending sound discovery, hashtag strategy (3-type approach), caption formula. (Origin: MemStack Pro v3.2, Mar 2026)