---
name: travel-repeat-client-ladder
description: "Activate when: turning one-trip bookers into annual clients; building a client-for-life book; planning post-trip nurture; 'how do I stop starting from zero every year?'. Do NOT activate when: pure one-off transactional volume with no repeat intent."
---

# Travel Advisor — Repeat-Client Relationship Ladder

> **Industry front door for [customer-relationship-ladder](../customer-relationship-ladder/SKILL.md).** Adds domain triggers, example, packs only. Parent Process unchanged.

**Activate when:** turning one-trip bookers into annual clients; building a client-for-life book; planning post-trip nurture; "how do I stop starting from zero every year?"
**Do NOT activate when:** pure one-off transactional volume with no repeat intent.

## Why this variant
The parent [customer-relationship-ladder](../customer-relationship-ladder/SKILL.md) moves a contact up rungs from stranger → advocate. A travel advisor's economics are recurring: the same household books yearly and refers. The ladder turns a single itinerary into a multi-year, referral-generating relationship.

## Domain inputs → parent's Process
Rungs and the trigger that lifts each:
- First trip → **profiled client** (preferences, dates, milestones captured).
- Profiled → **annual** (proactive next-trip suggestion timed to their calendar).
- Annual → **advocate** (referral ask at the peak, testimonial, host events).
Each rung has a scheduled touch, not a hope.

## Worked example
Family booked one spring-break trip.
→ Capture anniversary/birthday/school calendar; 60 days post-trip send a "next year" concept tied to their dates; at the referral-ready peak, ask for one intro. One trip becomes a yearly annuity.

## Packs
- **Solo:** simple client profile + annual touch cadence.
- **Agency:** tiered loyalty (VIP perks) for top-rung households.

## Red flags
- No preference profile captured = restarting cold each year.
- Referral never asked, or asked at a neutral moment.
- Nurture is reactive (wait for the client to call).

## Verification
- [ ] Client profile captured on first trip
- [ ] Proactive next-trip touch scheduled to their calendar
- [ ] Referral ask timed to the experience peak
- [ ] Top clients moved to a VIP rung

---
Part of **deciqAI Knowledge Skills**. Core method: [customer-relationship-ladder](../customer-relationship-ladder/SKILL.md).

---

*Part of **deciqAI Knowledge Skills** — 225 open-source thinking skills that make rigor executable for AI agents. The same skills power every deciqAI agent, which runs them autonomously to operate your company. **See it run → https://www.deciqai.com/s/travel-repeat-client-ladder** · Built by deciqAI · github.com/deciqAI · Contributions welcome.*