---
name: "tw-ecom-channel-strategy"
description: "Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "platform"
  related_mcps: ["mcp-shopline", "mcp-91app"]
  related_skills: ["tw-ecom-dtc-shopline", "tw-ecom-dtc-91app", "tw-ecom-dtc-shopify-localization", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "platform", "strategy"]
---

# Taiwan E-Commerce Channel Strategy

> **STATUS: SKELETON** — body pending. Prefer `tw-ecom-dtc-shopline` for platform-specific depth in the meantime.

## When to use this skill

- Choosing the initial e-commerce platform for a new Taiwan D2C brand
- Deciding whether to sell DTC-only, marketplace-only, or hybrid
- Estimating TCO across platform fees, payment fees, and operational overhead
- Comparing platform unit economics before channel expansion
- Reassessing platform mix when scaling past NT$10M annual revenue

## Do NOT use when

- You already know the platform and need integration specifics → use the platform-specific skill
- The question is about global (non-Taiwan) platform choice → general e-commerce skills apply

## Core concepts

TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.

## Decision tree

TODO: flow chart keyed on annual revenue / brand strength / ops capacity.

## Implementation guidance

TODO: how to shortlist, pilot, measure, decide.

## Gotchas

TODO: 5-6 specific platform-selection traps for Taiwan businesses.

## IRON LAW

TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").

## Output Format

TODO: Markdown template for platform selection recommendation.

## Related

- See the platform-specific integration skills for depth
- See `ecom-rfm-analysis` for customer cohort comparison across channels

_Last verified: 2026-04_