---
name: "tw-ecom-marketplace-shopee"
description: "Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "platform"
  related_mcps: []
  related_skills: ["tw-ecom-channel-strategy", "tw-ecom-marketplace-momo", "tw-ecom-operations-promotion"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "shopee", "marketplace"]
---

# Shopee Taiwan Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Running day-to-day operations on Shopee TW seller center
- Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
- Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
- Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
- Cross-border via SIP

## Do NOT use when

- DTC platform work → use Shopline/91APP/Shopify skills
- Ad auction theory (bidding model, GSP/VCG, CTR optimization) → `algo-ad-bidding`, `algo-ad-gsp`, `algo-ad-ctr`

## Core concepts

TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.

## Decision tree

TODO: when Shopee is the right channel, when to tier up.

## Implementation guidance

TODO: listing optimization, campaign participation, ad setup, dispute handling.

## Gotchas

TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `tw-ecom-channel-strategy`
- `tw-ecom-marketplace-momo`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_