---
name: "tw-ecom-operations-pricing"
description: "Set prices for Taiwan e-commerce — 含稅 vs 未稅 presentation, price-ending conventions (0/8/9 endings), marketplace price-match rules (momo best-price), 檔期 discount planning, and cross-channel price-parity. Use when pricing a new SKU for TW, rebalancing prices across platforms, or designing a 檔期 discount ladder. Do NOT use for generic pricing theory (use `biz-pricing-strategy`). STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["biz-pricing-strategy", "biz-unit-economics", "tw-ecom-operations-promotion", "algo-price-elasticity"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "pricing"]
---

# Taiwan E-Commerce Pricing

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Pricing a new SKU for TW market
- Cross-channel price-parity (DTC vs marketplace)
- 檔期 discount ladder design
- Price-match response to competitor flash sales
- Repricing after cost / FX shift

## Do NOT use when

- Generic pricing theory → `biz-pricing-strategy`
- Elasticity modeling → `algo-price-elasticity`

## Core concepts

TODO: 含稅 convention, price-ending psychology, marketplace price-match rules.

## Decision tree

TODO: channel mix → price matrix design.

## Implementation guidance

TODO: price sheet template, repricing cadence, guardrails.

## Gotchas

TODO: 5-6 pitfalls (momo best-price penalty cascade, marketplace coupon masking, 含稅 display error, FX-driven loss, MAP violation).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `biz-pricing-strategy`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_