---
name: "tw-ecom-operations-promotion"
description: "Run Taiwan e-commerce promotional campaigns — 雙11, 618, 年中慶, 雙12, 週年慶, 母親節. Covers promo calendar, stacking rules across platforms, 檔期 pricing strategy, inventory allocation, and post-campaign 退貨 handling. Use when planning a specific campaign or building a year-round 檔期 schedule. Do NOT use for ad ROI measurement (use `ecom-promo-roi`). STATUS: SKELETON — body pending."
metadata:
  category: "WP-01 電商"
  domain: "ecommerce-tw"
  layer: "operations"
  related_mcps: []
  related_skills: ["ecom-promo-roi", "tw-ecom-operations-pricing", "tw-ecom-operations-customer-service", "tw-ecom-marketplace-shopee", "tw-ecom-marketplace-momo"]
  last_verified: "2026-04"
  status: "skeleton"
  tags: ["taiwan", "e-commerce", "promotion", "campaign"]
---

# Taiwan Promotional Campaign Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Planning a specific 檔期 (雙11, 618, 年中慶, etc.)
- Building year-round 檔期 calendar
- Cross-platform promo stacking design
- Inventory allocation across DTC + marketplace channels during peak
- Post-campaign 退貨 / 爭議 handling

## Do NOT use when

- Ad ROI measurement → `ecom-promo-roi`
- Pricing strategy in isolation → `tw-ecom-operations-pricing`

## Core concepts

TODO: TW promo calendar, stacking hierarchy, DTC vs marketplace behavior during peaks.

## Decision tree

TODO: which 檔期 to participate in, channel mix, discount depth.

## Implementation guidance

TODO: 檔期 plan template, inventory buffer, support staffing.

## Gotchas

TODO: 5-6 pitfalls (stacking over-discount, platform fee waiver traps, inventory over-commit, return spike 2 weeks after peak, marketplace cancelation penalties).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `ecom-promo-roi`
- `tw-ecom-operations-pricing`

_Last verified: 2026-04_