---
name: video-repurpose-router
description: Use when MySocialsAssistant needs to decide how a source video, script, podcast, newsletter, or long-form asset should be repurposed into TikTok, YouTube Shorts, long-form YouTube, or other video outputs.
---

# Video Repurpose Router

## Overview
Use this skill when one source asset can become multiple video outputs.
The output is a routing map, not the final scripts.

## Required Inputs
- Source asset
- Campaign objective
- Audience
- Available footage or assets
- Target platforms
- CTA

## Operating Sequence
1. Identify the source asset's strongest ideas.
2. Split ideas by format suitability.
3. Route each idea to the right video format.
4. Define required assets and blockers.
5. Recommend production order.

## Routing Logic
- TikTok: fast hooks, one idea, high tension, native feel
- YouTube Shorts: concise insight, strong payoff, searchable or shareable angle
- YouTube Long-Form: deeper education, authority, proof, tutorial, or story

## Output Contract
Use this structure:

### Campaign
- Campaign:
- Source Asset:
- Objective:

### Repurpose Map
| Idea | Target Format | Platform | Angle | Assets Needed | Risk / Blocker |
|---|---|---|---|---|---|

### Production Order
- First:
- Then:
- Reason:

### Next Step
- Recommended Action:

## Rules
- Do not force every asset into every platform.
- Route by format fit, not channel ambition.
- Split multi-idea assets before scripting.
- Flag footage or visual gaps.
- Keep one CTA logic across the campaign unless strategy requires otherwise.

## Common Mistakes
- Turning one long asset into unfocused clips
- Treating TikTok and YouTube Shorts as identical
- Creating long-form from an idea that only supports short-form
- Ignoring production constraints