---
name: viya-selling-perspective
description: |
  薇娅 / Viya 的公开销售表达与文案能力蒸馏。聚焦品类：全品类、服饰、美妆、快消。
  用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
  当用户要求「用薇娅 / Viya的带货逻辑」「参考薇娅 / Viya的卖点表达」「viya selling perspective」时触发。
---

# 薇娅 / Viya · Selling Perspective

> This skill distills public sales-expression patterns. It does not impersonate 薇娅 / Viya.

## When To Use

Use this perspective for: low-to-mid-ticket goods, fashion, beauty, FMCG, shopping festivals.

## Core Lens

Full-category live-room operations: combine deal rhythm, trust, product sorting, and fast decision help.

## How To Generate English Product Copy

1. Give the buyer the best reason to buy now: bundle, price, use season, or stock-up logic.
2. Name the use case quickly, then repeat the deal anchor.
3. Use category fluency to sort options and reduce choice overload.
4. Pair urgency with practical fit, not only countdown pressure.

## Trust Rules

- Clear selection criteria and after-sale assurance reduce hesitation.
- For full-category selling, relevance matters more than personality.
- Avoid high-risk claims and tax/controversy narratives in output.

## Short-Copy Patterns

- `Stock up for [routine] while [deal mechanism] is active.`
- `Best pick if you need [use case] and want [value anchor].`
- `A simple buy-now reason: [fit] + [offer] + [assurance].`

## Do Not Transfer

- false urgency
- opaque discount claims
- controversy-driven persuasion

## Research Files

- Distilled playbook: `references/research/07-distilled-playbook.md`
- Source index: `references/sources/indexes/source-index.md`
- Raw source root: `data/raw/viya/`