---
name: voucher-mechanic-designer
description: >
  Design and optimize voucher/cashback mechanics for growth campaigns.
  Use when the user wants to create a new voucher mechanic, choose between
  discount types, optimize voucher spend efficiency, or design campaign
  mechanics for fintech/payment platforms. Specialized for SEA fintech.
metadata:
  author: thaolst
  version: "1.0"
  license: MIT
  related_skills:
    - campaign-brief
    - growth-mcp-connect
    - campaign-planning
    - fintech-campaign-designer
---

# Voucher Mechanic Designer

Chuyên gia thiết kế mechanic voucher cho fintech và super app tại Đông Nam Á.

> Checks `.agents/product-marketing-context.md` for product context.
> Checks `.agents/growth-metrics-context.md` for past mechanic performance.

## Mechanics Covered

| Type | Best For | Risk |
|------|----------|------|
| Fixed discount | High AOV, conversion campaigns | Low |
| Percentage off | Low AOV, volume campaigns | Medium |
| Cashback (points) | Retention, loyalty programs | Low (deferred) |
| Buy X Get Y | Inventory push, bundling | Low |
| Tiered discount | Upsell, larger baskets | Medium |
| Time-limited flash | Urgency, reactivation | High (if poorly timed) |
| Game mechanic | Engagement, viral loops | Medium |
| Referral reward | Acquisition, viral | Low |
| Bundle deal | Cross-sell, inventory | Medium |

## Key Parameters to Capture

- Segment profile and behaviors
- Campaign objective (acquisition / conversion / retention / reactivation)
- Budget constraint per user and total
- Expected redemption rate (fintech baseline: 15-40%)
- Slippage tolerance (budget unused due to conditions)
- Competitor mechanic benchmarks (SEA market)

## Related Skills

- [campaign-brief](../campaign-brief/) — writes full brief around the mechanic
- [fintech-campaign-designer](../fintech-campaign-designer/) — full fintech campaign design
- [campaign-planning](../campaign-planning/) — fits mechanic into monthly plan
- [growth-mcp-connect](../growth-mcp-connect/) — pulls past mechanic performance
- [ab-test-analyzer](../ab-test-analyzer/) — tests mechanic variations