---
name: writing-pr-faqs
description: Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.
---

# Writing PR/FAQs

## What is a PR/FAQ?

A document that starts with the end in mind:
- **Press Release**: Announcement of the finished product
- **FAQ**: Questions stakeholders would ask

## Structure

### 1. Press Release

#### Headline
Attention-grabbing summary of the benefit.

#### Subheadline
Target customer and key benefit.

#### Problem Statement
What problem does this solve?

#### Solution
How does this product solve it?

#### Quote from Leader
Why this matters to the company.

#### How It Works
Brief explanation of the product.

#### Quote from Customer
Testimonial about the benefit.

#### Call to Action
How to get started.

### 2. Internal FAQ

Business-focused questions:
- Why should we build this?
- What's the market size?
- Who are competitors?
- What are the risks?
- What does success look like?

### 3. External FAQ

Customer-focused questions:
- What is this product?
- Who is it for?
- How much does it cost?
- How do I get started?

## Example Headline

```
[Company] Launches [Product] to Help [Customer] [Benefit]

[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].
```

## Tips

1. Write like it's real (present tense)
2. Focus on customer benefit
3. Be specific with metrics
4. Address hard questions in FAQ
5. Iterate based on feedback

## Resources

- [PR/FAQ Template](./resources/pr-faq.template.md)