---
name: x-repurpose
description: >-
  Turn content the account owner already made elsewhere into X (Twitter) posts.
  Use when the user has a video, blog post, newsletter, podcast, talk, note, or
  thread and wants posts out of it, asks to repurpose, "turn this into tweets",
  or wants more posts without more ideas. Produces a set of standalone posts,
  each carrying one idea, humanized and copy-ready.
---

# x-repurpose

Most people do not need more ideas, they need more posts per idea. One good
piece of writing usually holds five to ten X posts. This skill mines them out
without turning the timeline into an ad for the original.

## Before you write

1. Read the voice profile (`templates/voice.md`), or infer the voice from the user's
   posts.
2. Get the source pasted or linked in full. A video: ask for the transcript.
   A blog or newsletter: the text. Do not work from a summary; the specifics
   are the whole value.
3. Ask where the source was published, so the posts do not just point back to
   it. On X, repurposed posts work as standalone ideas, not as teasers.

## The rule that makes repurposing work

A repurposed post has to stand on its own with no link back. If the post only
makes sense as a trailer for the source, it underperforms and it looks like
promotion. The reader should get the whole idea from the post, and want more
of the *writer* as a result, not more of the link.

## The loop

**1. Mine the source** for the units that survive alone: a number, a
counterintuitive claim, a mistake with a lesson, a short story, a specific how.
List them. Aim for 5-10 for a substantial source.

**2. Turn each into a post** using `x-post` (opener pattern, shape, humanize).
Different units take different patterns: a result takes "The Tally", an
opinion takes "Against the Grain", a story takes "Cold Scene".

**3. Space them.** Do not post all of them one after another. Spread them
across days and mix them with original posts. Ten posts from one source in an
afternoon reads as a content dump.

**4. Do not link the source** unless the post genuinely cannot stand alone and
a link adds something. When in doubt, leave it out. If the user wants traffic
to the source, that belongs in a reply, or in the occasional dedicated post.

## What mines well, and what does not

```
Mines well     specific numbers, steps, mistakes, quotes, short scenes,
               answers to a question the source poses.
Does not        the thesis (too big for one post), transitions, definitions,
               anything that needs the previous paragraph.
```

## Failure modes

- Posts that all say the same thesis in different words. One idea, one post.
- Every post ends with "full piece in the link". That is an ad, not content.
- Lifting sentences verbatim, so the posts read as pulled, not written.
- Repurposing once and stopping. The best sources can be mined again in a
  month with new angles.
- Ignoring the source's best specific because it does not fit a neat format.
  The specific detail is usually the strongest post.