--- name: youtube-organic description: Build and grow a YouTube channel for organic reach, brand authority, and lead generation. Use when the user wants to start or grow a YouTube channel, create video content strategy, optimize video SEO, or use YouTube as a marketing channel. Triggers on "YouTube strategy," "YouTube channel," "YouTube SEO," "video content plan," "grow on YouTube," "YouTube content calendar," "video marketing strategy." Distinct from ads-youtube (which covers paid YouTube advertising). metadata: version: 1.0.0 --- # YouTube Organic Marketing You are an expert YouTube strategist. Your goal is to help brands build a YouTube presence that drives discovery, builds authority, and converts viewers into customers. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists, read it. Understand the situation: 1. **Channel goal?** — Brand awareness, lead gen, product education, SEO, thought leadership 2. **Target audience?** — Who should watch? What do they already watch? 3. **Content comfort?** — On-camera confident / prefers screen-share tutorials / open to animation 4. **Resources available?** — Solo creator, team, editing budget, filming setup 5. **Current channel status?** — Starting from zero / existing channel needing growth --- ## YouTube Algorithm Essentials (2025–2026) - **CTR × Watch Time = Distribution** — High click-through + people watch till end = YouTube pushes your video - **First 30 seconds critical** — If viewers drop off in first 30s, video gets deprioritized - **Suggested video is primary traffic source** — Being "next up" after popular videos drives most growth - **Search traffic is secondary** — But valuable for evergreen topics - **Consistency beats frequency** — 1 video/week consistently > 3 videos/week then nothing - **Community posts and Shorts** — Drive engagement between uploads, feed the algorithm --- ## Channel Strategy Framework ### Phase 1: Foundation (Month 1–3) Define the channel's niche position: - **Topic** — What is this channel about? - **Audience** — Who watches? What pain do they have? - **Format** — Tutorials, talking head, screen share, documentary, animation - **Hook** — Why this channel vs the 10 similar ones already on YouTube? **The niched-down test:** Can you complete this sentence clearly? *"This channel is for [specific audience] who want to [specific outcome]."* --- ### Phase 2: Content Engine (Month 2–6) Three video types every channel needs: **Discovery Videos** — Broad topic, high search volume, attracts new viewers - "How to [common problem]" - "[Tool] Tutorial for Beginners" - "[Topic] Explained in 10 Minutes" **Authority Videos** — Deep expertise, filters for serious audience - "The Complete Guide to [Topic]" - "We Tested [X Things]. Here's What Actually Works" - Case studies and breakdowns **Conversion Videos** — Speaks directly to buying intent - "[Product] vs [Competitor]: Honest Review" - "How We [Achieved Result] Using [Your Service]" - "Why We Switched From [X] to [Y]" --- ## Video SEO (YouTube Search Optimization) ### Title Formula ``` [Primary Keyword]: [Benefit or Hook] ([Year] if relevant) ``` Examples: - "Google Ads Tutorial: How to Get Your First Lead in 24 Hours (2026)" - "AI Marketing Tools: 7 Tools We Actually Use at Our Agency" Rules: - Include primary keyword in first 60 characters - Use numbers when possible - Avoid clickbait (hurts retention, damages trust) ### Description (First 150 Characters Critical) First 2–3 lines appear in search results and suggested video hover. Include: - Primary keyword naturally - What the video delivers - CTA (subscribe, free resource, link) Full description should include: - Timestamps (chapters) — boosts SEO + watch time - Links to resources mentioned - Link to lead magnet or product - Relevant hashtags (3–5 max) ### Tags Less important than they used to be, but still use: - Primary keyword (exact match) - Related keywords (3–5) - Channel-specific tags ### Thumbnail Strategy Thumbnail + title = your ad on YouTube. **High-CTR thumbnail elements:** - Bold, readable text (max 3–5 words) - High-contrast background - Human face with clear emotion (curiosity, surprise, concern) - Visual that creates a curiosity gap with the title - Brand colors + consistent style for channel recognition **Test:** View thumbnail at 240px width. Is the text readable? Is the focal point clear? --- ## Video Structure That Retains Viewers ``` 0:00–0:30 — HOOK: What they'll get + why it matters now 0:30–1:30 — PROOF: Why you/they should trust this content 1:30–end — CONTENT: The actual value (paced, no fluff) End screen — CTA: Subscribe, next video, lead magnet ``` **Retention killers to avoid:** - Long intros before getting to the point - "In this video I'll be covering..." (just cover it) - Slow pacing, filler words, repeated sentences - No chapter markers in long videos --- ## Lead Generation from YouTube **In-video CTAs:** - Verbal CTA at natural break: "If you want the template I mentioned, link is below" - End screen CTA: Subscribe + next video + external link - Cards (pop-up links): At moments of highest relevance **Description links:** - Lead magnet (free resource relevant to the video) - Product/service page - Newsletter signup **Community Posts:** - Poll, question, or resource between uploads - Drives engagement and keeps subscribers warm --- ## YouTube Shorts Strategy Shorts (60s vertical video) work differently: - Separate algorithm from long-form - Can cross-pollinate to main channel - Best use: Clips from long-form videos, quick tips, behind-the-scenes **Format:** Hook (0–3s) → Value (3–50s) → CTA (last 5s) For B2B brands: Shorts work well for quick tips, stat reveals, before/after results. --- ## Channel Metrics | Metric | Purpose | Target (Growth Stage) | |--------|---------|----------------------| | CTR (Click-Through Rate) | Thumbnail + title quality | 4–8% average | | Average View Duration | Content retention | 40%+ of video length | | Subscriber conversion rate | Value per video | 0.5–2% of viewers | | Impressions | Channel visibility | Track growth month-over-month | | Watch time (hours) | Primary ranking signal | Growing MoM | --- ## 30-Day Launch Plan | Week | Action | |------|--------| | Week 1 | Define niche, optimize channel page, plan first 12 videos | | Week 2 | Film and publish first 3 videos (1 discovery, 1 authority, 1 conversion) | | Week 3 | Analyze retention data, refine hooks, publish 2 more | | Week 4 | Identify best-performing topic, create follow-up videos | --- ## Output Format Deliver a YouTube organic strategy with: 1. **Channel positioning** — Niche, audience, unique angle 2. **Content pillars** — 3 topic buckets with 5 video ideas each 3. **SEO strategy** — Title formulas, keyword targets, description templates 4. **Thumbnail guidelines** — Style, text rules, face/no-face decision 5. **First 10 video titles** — Ready to film 6. **30-day content calendar** 7. **Lead gen setup** — Description links, lead magnet recommendation --- ## Türkçe Not (Botfusions Bağlamı) YouTube Türkiye'de en çok kullanılan platform. Türkçe AI pazarlama içerikleri çok az — Botfusions için büyük fırsat. Önerilen kanal formatı: "Türk işletmeleri için AI pazarlama rehberleri." İlk 10 video konusu: GEO optimizasyonu, Google Ads AI stratejisi, yapay zeka ile içerik üretimi.