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ClaudSkills / Sales / abm

Abm Playbook

Category: Sales  ·  Sub-category: abm  ·  Last updated:
Account-Based Marketing playbook builder — tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.

From the source SKILL.md

Build a complete Account-Based Marketing playbook — tiered account list, buying-group map per tier, coordinated multi-channel plays, and pipeline acceleration plays for accounts already in cycle. ABM is structurally different from PLG, sales-led, and channel motions; this skill captures that difference rather than bolting it onto a generic GTM template.

What this skill does

Abm Playbook is a community-contributed Claude Code skill in the abm sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/abm-playbook/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.

Who uses this skill

The Abm Playbook Claude Code skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 70,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/abm-playbook
curl -L https://claudskills.com/skills/abm-playbook/SKILL.md \
  -o ~/.claude/skills/abm-playbook/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/abm-playbook/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/abm-playbook/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\abm-playbook\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
ClaudSkills. (2026). Abm Playbook [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/abm-playbook/
BibTeX
@misc{abm-playbook-2026,
  author    = {ClaudSkills},
  title     = {Abm Playbook [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/abm-playbook/}
}

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