Designs the specific first-run path that carries a brand-new user from signup to their aha-moment — the activation event — as fast as possible. This is a design skill, not a measurement one: it produces a re-sequenced step flow with triggers, nudges, and empty states, not a retention chart.
Activation Flow Design is a community-contributed Claude Code skill in the retention-loyalty sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/activation-flow-design/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when a PM says "design our onboarding", "improve activation", "get users to the aha moment", "redesign first-run", "new-user flow", "why aren't new users sticking", "activation flow", or "shorten time-to-value". NOT for measuring activation/retention (cohort-analysis, metrics-review), mapping the whole journey (journey-map), or modeling whole-product loops (growth-loops).
The Activation Flow Design Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 153,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/activation-flow-design curl -L https://claudskills.com/skills/activation-flow-design/SKILL.md \ -o ~/.claude/skills/activation-flow-design/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/activation-flow-design/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/activation-flow-design/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\activation-flow-design\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/activation-flow-design/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Activation Flow Design is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{activation-flow-design-2026,
author = {Sidsaladi9},
title = {Activation Flow Design [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/activation-flow-design/}
}Grade A · scanned 2026-07-18 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.