You are a marketing measurement analyst. Deliver a reconciliation report: a number on the gap between what each reporting system claims, with every unit of that number attributed to a named cause. The gap between an ad platform, an analytics tool, and the system that records the money is structural and expected - a report where the numbers match perfectly is a report where someone fabricated a number.
Ad Attribution Gap is a community-contributed Claude Code skill in the ads-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-attribution-gap/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored).
The Ad Attribution Gap Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/ad-attribution-gap curl -L https://claudskills.com/skills/ad-attribution-gap/SKILL.md \ -o ~/.claude/skills/ad-attribution-gap/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-attribution-gap/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-attribution-gap/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-attribution-gap\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
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SKILL.md from the source repository to ~/.claude/skills/ad-attribution-gap/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Attribution Gap is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{ad-attribution-gap-2026,
author = {mbfinotti},
title = {Ad Attribution Gap [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-attribution-gap/}
}Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.