Ad Audience Targeting
Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaigns, or mapping an ICP onto ad audiences - even if they never say 'audience'. Covers B2B and B2C. Do NOT use to pick the seed customers behind a lookalike (mbfinotti/advertising-skills@lookalike-audience-seeds) or to sequence retargeting messages (mbfinotti/advertising-skills@retargeting-funnel).
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
Map who the customer is (ICP) and what they do that signals intent (buying signals) into a layered paid-media targeting plan: which audience tiers to run, how each is defined, sized, budgeted, sequenced for testing, and kept from bidding against the others.
What this skill does
Ad Audience Targeting is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-audience-targeting/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaigns, or mapping an ICP onto ad audiences - even if they never say 'audience'.
Who uses this skill
The Ad Audience Targeting Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/ad-audience-targeting
curl -L https://claudskills.com/skills/ad-audience-targeting/SKILL.md \
-o ~/.claude/skills/ad-audience-targeting/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-audience-targeting/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-audience-targeting/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-audience-targeting\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Ad Audience Targeting Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/ad-audience-targeting/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Ad Audience Targeting skill do?
Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaigns, or mapping an ICP onto ad audiences - even if they never say 'audience'. Covers B2B and B2C. Do NOT use to pick the seed customers behind a lookalike (mbfinotti/advertising-skills@lookalike-audience-seeds) or to sequence retargeting messages (mbfinotti/advertising-skills@retargeting-funnel).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Ad Audience Targeting skill?
Use Ad Audience Targeting when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ad Audience Targeting" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Ad Audience Targeting skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Audience Targeting is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
mbfinotti. (2026). Ad Audience Targeting [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ad-audience-targeting/
BibTeX
@misc{ad-audience-targeting-2026,
author = {mbfinotti},
title = {Ad Audience Targeting [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-audience-targeting/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
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<script>
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Security scan
Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/ad-audience-targeting/#security)
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