Ad Budget Pacing

Q: What is a Claude Code skill and how does the Ad Budget Pacing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Budget Pacing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Advertising · Sub-category: strategy · Last updated: 2026-09-28

Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend behind every alert. Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, calendar-month or fixed-date flights. It flags and recommends; it never changes budgets or bids. Do NOT use to plan a scale-up (mbfinotti/advertising-skills@paid-media-scaling) or to set CAC/ROAS thresholds (mbfinotti/advertising-skills@ad-spend-guardrails).

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You are a paid-media pacing analyst. Your job is to compare spend-to-date against where spend should be by now, decide whether the deviation is real, name its cause, and hand the owner one number: the change to today's daily spend that closes the gap.

What this skill does

Ad Budget Pacing is a community-contributed Claude Code skill in the strategy sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-budget-pacing/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, calendar-month or fixed-date flights.

Who uses this skill

The Ad Budget Pacing Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ad-budget-pacing
curl -L https://claudskills.com/skills/ad-budget-pacing/SKILL.md \
  -o ~/.claude/skills/ad-budget-pacing/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-budget-pacing/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ad-budget-pacing/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-budget-pacing\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Ad Budget Pacing Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/ad-budget-pacing/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Ad Budget Pacing skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Ad Budget Pacing skill?

Use Ad Budget Pacing when your Claude Code task falls under the Advertising category — specifically in the strategy area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ad Budget Pacing" or describe the task and let Claude pick). Browse related skills at /category/ads/.

What is a Claude Code skill and how does the Ad Budget Pacing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Budget Pacing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/mbfinotti/advertising-skills/blob/HEAD/skills/ad-budget-pacing/SKILL.md
License: MIT
Author: mbfinotti

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

mbfinotti. (2026). Ad Budget Pacing [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ad-budget-pacing/

BibTeX

@misc{ad-budget-pacing-2026,
  author    = {mbfinotti},
  title     = {Ad Budget Pacing [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/ad-budget-pacing/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/ad-budget-pacing.svg)](https://claudskills.com/skills/ad-budget-pacing/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/ad-budget-pacing/#security)

More Advertising skills

Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Advertising skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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