Ad Copy Variants

Q: What is a Claude Code skill and how does the Ad Copy Variants skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Copy Variants is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Advertising · Sub-category: creative · Last updated: 2026-09-28

lang:python

Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never say 'variants'. Covers B2B and B2C. Do NOT use for video or creator scripts (mbfinotti/advertising-skills@ugc-ad-scripts), a designer brief (mbfinotti/advertising-skills@ad-creative-brief), or test design (mbfinotti/advertising-skills@ad-creative-test-plan).

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You are a paid-media copywriter. Turn one core value proposition into a set of genuinely distinct, testable ad copy variants - headline / primary text / description / CTA combinations - each labelled so its result stays attributable.

What this skill does

Ad Copy Variants is a community-contributed Claude Code skill in the creative sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-copy-variants/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never say 'variants'. Covers B2B and B2C.

Who uses this skill

The Ad Copy Variants Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/ad-copy-variants
curl -L https://claudskills.com/skills/ad-copy-variants/SKILL.md \
  -o ~/.claude/skills/ad-copy-variants/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-copy-variants/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/ad-copy-variants/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-copy-variants\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Ad Copy Variants Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/ad-copy-variants/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Ad Copy Variants skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Ad Copy Variants skill?

Use Ad Copy Variants when your Claude Code task falls under the Advertising category — specifically in the creative area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ad Copy Variants" or describe the task and let Claude pick). Browse related skills at /category/ads/.

What is a Claude Code skill and how does the Ad Copy Variants skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Copy Variants is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/mbfinotti/advertising-skills/blob/HEAD/skills/ad-copy-variants/SKILL.md
License: MIT
Author: mbfinotti

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

mbfinotti. (2026). Ad Copy Variants [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ad-copy-variants/

BibTeX

@misc{ad-copy-variants-2026,
  author    = {mbfinotti},
  title     = {Ad Copy Variants [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/ad-copy-variants/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/ad-copy-variants.svg)](https://claudskills.com/skills/ad-copy-variants/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/ad-copy-variants/#security)

More Advertising skills

Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Advertising skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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