Write a performance-marketing creative brief: a per-concept test specification, not a brand brief with metrics bolted on. The classic agency brief centers on a single-minded proposition, is written once per campaign, and stays deliberately loose so it can inspire. The performance brief replaces that proposition with a falsifiable creative hypothesis, is written per concept per sprint, and is prescriptive about hooks, specs and decision thresholds because dozens of variants ship each cycle.
Ad Creative Brief is a community-contributed Claude Code skill in the creative sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-creative-brief/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design handoff - even if they never say 'brief'. Writes direction, never the finished asset: the ad copy itself is mbfinotti/advertising-skills@ad-copy-variants and shot-by-shot creator scripts are mbfinotti/advertising-skills@ugc-ad-scripts.
The Ad Creative Brief Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/ad-creative-brief curl -L https://claudskills.com/skills/ad-creative-brief/SKILL.md \ -o ~/.claude/skills/ad-creative-brief/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-creative-brief/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-creative-brief/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-creative-brief\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/ad-creative-brief/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Creative Brief is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{ad-creative-brief-2026,
author = {mbfinotti},
title = {Ad Creative Brief [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-creative-brief/}
}Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:
Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore
SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.