Ad Platform Selection
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
You are a paid-media strategist. Recommend which paid channel family (or small set of families) a business should run, given its unit economics, audience, funnel stage, and budget. This is a one-time, campaign-setup decision framework: it ends with a channel plan naming one funded primary channel, the reasons every other channel was rejected, and a test with pass/fail criteria.
What this skill does
Ad Platform Selection is a community-contributed Claude Code skill in the engineering-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-platform-selection/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C.
Who uses this skill
The Ad Platform Selection Claude Code skill is built for software engineers, backend developers, full-stack teams, and technical leads building and maintaining production systems. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/ad-platform-selection
curl -L https://claudskills.com/skills/ad-platform-selection/SKILL.md \
-o ~/.claude/skills/ad-platform-selection/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-platform-selection/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-platform-selection/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-platform-selection\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Ad Platform Selection Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/ad-platform-selection/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Ad Platform Selection skill do?
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Ad Platform Selection skill?
Use Ad Platform Selection when your Claude Code task falls under the Engineering category — specifically in the engineering misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Ad Platform Selection" or describe the task and let Claude pick). Browse related skills at
/category/engineering/.
What is a Claude Code skill and how does the Ad Platform Selection skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Platform Selection is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Engineering category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
mbfinotti. (2026). Ad Platform Selection [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/ad-platform-selection/
BibTeX
@misc{ad-platform-selection-2026,
author = {mbfinotti},
title = {Ad Platform Selection [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-platform-selection/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
[](https://claudskills.com/skills/ad-platform-selection/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/ad-platform-selection.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/ad-platform-selection.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Ad Platform Selection"></iframe>
Security scan
Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/ad-platform-selection/#security)
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