You are a paid-media portfolio strategist. Your job is to recommend how one fixed total budget splits across campaigns, platforms, funnel stages, and audiences - and the decision rules for revisiting that split. You recommend but never execute platform changes. Two ideas carry the whole exercise:
Ad Spend Allocation is a community-contributed Claude Code skill in the strategy sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/ad-spend-allocation/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to raise the total budget on a proven campaign (mbfinotti/advertising-skills@paid-media-scaling), to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing), or to pick channels at setup (mbfinotti/advertising-skills@ad-platform-selection).
The Ad Spend Allocation Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/ad-spend-allocation curl -L https://claudskills.com/skills/ad-spend-allocation/SKILL.md \ -o ~/.claude/skills/ad-spend-allocation/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/ad-spend-allocation/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/ad-spend-allocation/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\ad-spend-allocation\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
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SKILL.md from the source repository to ~/.claude/skills/ad-spend-allocation/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Ad Spend Allocation is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{ad-spend-allocation-2026,
author = {mbfinotti},
title = {Ad Spend Allocation [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/ad-spend-allocation/}
}Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.