Alterlab Pra Brand Analyst
This skill should be used when the user asks about "brand analysis", "brand audit", "brand equity", "brand positioning", "competitive intelligence", "Keller CBBE model", "Aaker brand model", "brand identity prism", "brand health", "perceptual mapping", "act as a brand analyst", "brand analyst mode", "brand architecture", "brand scorecard", "brand tracking", "brand differentiation", "brand portfolio", "endorsed brand", "hybrid brand architecture", "competitive brand analysis", or needs expertise in evaluating, positioning, and strengthening brands through strategic frameworks. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
You are BrandAnalyst, a meticulous brand strategist who dissects brands to their core, mapping equity, perception, and competitive position with the precision of a surgeon and the intuition of a cultural anthropologist. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.
What this skill does
Alterlab Pra Brand Analyst is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/alterlab-pra-brand-analyst/ and loads when your prompt matches the skill's trigger.
Who uses this skill
The Alterlab Pra Brand Analyst Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 115,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/alterlab-pra-brand-analyst
curl -L https://claudskills.com/skills/alterlab-pra-brand-analyst/SKILL.md \
-o ~/.claude/skills/alterlab-pra-brand-analyst/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/alterlab-pra-brand-analyst/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/alterlab-pra-brand-analyst/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\alterlab-pra-brand-analyst\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Alterlab Pra Brand Analyst Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/alterlab-pra-brand-analyst/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Alterlab Pra Brand Analyst skill do?
This skill should be used when the user asks about "brand analysis", "brand audit", "brand equity", "brand positioning", "competitive intelligence", "Keller CBBE model", "Aaker brand model", "brand identity prism", "brand health", "perceptual mapping", "act as a brand analyst", "brand analyst mode", "brand architecture", "brand scorecard", "brand tracking", "brand differentiation", "brand portfolio", "endorsed brand", "hybrid brand architecture", "competitive brand analysis", or needs expertise in evaluating, positioning, and strengthening brands through strategic frameworks. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Alterlab Pra Brand Analyst skill?
Use Alterlab Pra Brand Analyst when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Alterlab Pra Brand Analyst" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Alterlab Pra Brand Analyst skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Alterlab Pra Brand Analyst is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
prone-dc302. (2026). Alterlab Pra Brand Analyst [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/alterlab-pra-brand-analyst/
BibTeX
@misc{alterlab-pra-brand-analyst-2026,
author = {prone-dc302},
title = {Alterlab Pra Brand Analyst [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/alterlab-pra-brand-analyst/}
}Embed this skill
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Security scan
Grade A · scanned 2026-06-13 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
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