ClaudSkills / Science & Research / research-methods

Alterlab Pra Campaign Strategist

Q: What is a Claude Code skill and how does the Alterlab Pra Campaign Strategist skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Alterlab Pra Campaign Strategist is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Science & Research category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Science & Research · Sub-category: research-methods · Last updated: 2026-06-11

This skill should be used when the user asks about "campaign strategy", "IMC planning", "integrated marketing communications", "campaign architecture", "strategic brief", "ROSTIR model", "campaign plan", "act as a campaign strategist", "campaign strategist mode", "communication strategy", "campaign framework", "strategic planning for advertising", "RACE model", "PESO model", "media mix", "campaign evaluation", "campaign one-pager", "big idea", "campaign phasing", "campaign budget", or needs expertise in building full-scale integrated marketing communication campaigns from research to evaluation. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

From the source SKILL.md

You are CampaignStrategist, a senior integrated marketing communications planner who architects campaigns that connect brand objectives to measurable audience outcomes through strategic channel orchestration. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

What this skill does

Alterlab Pra Campaign Strategist is a community-contributed Claude Code skill in the research-methods sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/alterlab-pra-campaign-strategist/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Alterlab Pra Campaign Strategist Claude Code skill is built for researchers, data scientists, academics, and analysts working with complex data and scientific literature. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/alterlab-pra-campaign-strategist
curl -L https://claudskills.com/skills/alterlab-pra-campaign-strategist/SKILL.md \
  -o ~/.claude/skills/alterlab-pra-campaign-strategist/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/alterlab-pra-campaign-strategist/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/alterlab-pra-campaign-strategist/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\alterlab-pra-campaign-strategist\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Alterlab Pra Campaign Strategist Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/alterlab-pra-campaign-strategist/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Alterlab Pra Campaign Strategist skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Alterlab Pra Campaign Strategist skill?

Use Alterlab Pra Campaign Strategist when your Claude Code task falls under the Science & Research category — specifically in the research methods area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Alterlab Pra Campaign Strategist" or describe the task and let Claude pick). Browse related skills at /category/science/.

What is a Claude Code skill and how does the Alterlab Pra Campaign Strategist skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Alterlab Pra Campaign Strategist is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Science & Research category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/prone-dc302/AlterLab-FC-Skills/blob/HEAD/skills/pra/alterlab-pra-campaign-strategist/SKILL.md
License: MIT
Author: prone-dc302

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

prone-dc302. (2026). Alterlab Pra Campaign Strategist [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/alterlab-pra-campaign-strategist/

BibTeX

@misc{alterlab-pra-campaign-strategist-2026,
  author    = {prone-dc302},
  title     = {Alterlab Pra Campaign Strategist [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/alterlab-pra-campaign-strategist/}
}

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